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	<title><![CDATA[marketingsherpa Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/marketingsherpa.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to marketingsherpa]]></description>
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	<language>en-us</language>
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		<title><![CDATA[How To Raise Conversations-Data & Design Guidelines]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331180]]></link>
		<description><![CDATA[A landing page is where people "Land" when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL that they heard about on TV, radio, or other offline media. Very few perfect landing pages exist. Agencies and consultants have sprung...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 26 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/content+management.html"><![CDATA[Content Management]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Search Marketing Benchmark Guide 2008]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331183]]></link>
		<description><![CDATA[The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How to Market Yourself on Facebook]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=816]]></link>
		<description><![CDATA[Facebook -- that's the social networking site used by college students, right? Not any more: Facebook has evolved into one of the Web's largest networks, with something like 46 million users. So what does this mean to you and your business? With a little know-how, you can use Facebook as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 Nov 2007 06:06:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Omniture Announces New On-Demand Webinar Showcasing How to Increase Conversion Through Landing Page Optimization]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200710/ai_n21030901]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the  Marketing Experts On-Demand Webinar  series  entitled, "Landing Page Optimization:  Keep Readers Moving Down the Sales Funnel." Online marketers will learn how to use landing page optimization to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/on-demand.html"><![CDATA[on-demand]]></category>
		<category domain="http://resources.bnet.com/topic/optimization.html"><![CDATA[optimization]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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	<item>
		<title><![CDATA[Marketingsherpa Business Technology Marketing Presentation 2007 - Powerpoints, MP3 And Transcript]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331193]]></link>
		<description><![CDATA[The reader of this paper will find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation. The paper also includes 11 new data charts and 2007 data on lead nurturing using mobile email, podcasts and RSS; optimizing your...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 11 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+powerpoint.html"><![CDATA[Microsoft PowerPoint]]></category>
		<category domain="http://resources.bnet.com/topic/mp3.html"><![CDATA[MP3]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/rss.html"><![CDATA[RSS]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
	</item>
	<item>
		<title><![CDATA[Business Technology Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331174]]></link>
		<description><![CDATA[All the basic B-to-B marketing stats that you would expect, including cost and response data for all major marketing tactics, this paper explains four major new studies: marketingsherpa business technology marketer benchmark survey; marketingsherpa business technology buyer surveys; marketingsherpa B-to-B registration page eyetracking study; and marketingsherpa B-to-B technology firm web...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 11 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/business+technology.html"><![CDATA[Business Technology]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
	</item>
	<item>
		<title><![CDATA[Search Marketing Benchmark Guide 2007]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331187]]></link>
		<description><![CDATA[This paper explains how tactics, spending and results differ from their experienced perspective. You'll discover what their real-life results, budgets and tests are. Yes, the author's broke out their answers by major search marketing goal as well as B-to-B marketing to consumers. Plus, you'll see fascinating three-year trend data for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Search Engine Optimization (SEO) Firms]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331189]]></link>
		<description><![CDATA[If you're considering hiring an expert consultancy or specialist firm to optimize your web site for search engines, you've made a great choice. MarketingSherpa data has consistently shown that marketers who use in-house staff to optimize their web sites see on average a 38% jump in overall traffic. That's nothing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine+optimization.html"><![CDATA[Search Engine Optimization]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa+data.html"><![CDATA[MarketingSherpa Data]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Wisdom For 2007: 110 Marketers & Agencies Share Real-Life Tips]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331190]]></link>
		<description><![CDATA[This paper is the fifth annual edition of MarketingSherpa's "Wisdom" report, featuring 110 stories and lessons learned from MarketingSherpa's readers, all in their own words. The paper covers the gamut of marketing: segmentation, blocked images, traditional DM and pay per click. To inspire, this report features dozens of real-life test...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/wisdom.html"><![CDATA[Wisdom]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Ecommerce]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331176]]></link>
		<description><![CDATA[This paper explains 223 charts and tables (98% brand new since last year) and six new color eyetracking heatmaps. The goal is to provide practical stats and guidelines at your fingertips so you can: raise shopper-to-buyer conversions, as well as buyer lifetime value; lower shopping cart abandons; improve search engine...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 10 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/shopping+cart.html"><![CDATA[Shopping Cart]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
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	<item>
		<title><![CDATA[Marketingsherpa Ecommerce Search Marketing Presentation: Top Marketing Opportunities For 2007]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331178]]></link>
		<description><![CDATA[This paper explains recorded MP3 audio file to find out what 1,913 marketers revealed about the latest in ecommerce search marketing. This paper explains: where site traffic is coming from; SEM report card; home page navigation and internal search tests. It also explains Marketingsherpa ecommerce search marketing presentation and top...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[MarketingSherpa's Email Award Winner Gallery 2007: Creative For Your Swipe File]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331179]]></link>
		<description><![CDATA[The best 39 email campaigns of the past year are now ready for your viewing - and inspiration - at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands, such as Sprint, Olympus, Nickelodeon, Dell, AAA, Doubleday and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 13 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/newsletter.html"><![CDATA[Newsletter]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Email Summit Wrap-Up Report: Segmenting Lists, Welcome Messages & Filters]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331177]]></link>
		<description><![CDATA[The authors just got back from sunny Miami, where 800+ marketers gathered to talk about the joy of email at this week's sold-out Email Summit. And, boy, did they have lots to talk about! This paper explains top notes, including tips on segmenting, frequency, welcome messages and filters. As seasoned...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 09 Mar 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/filter.html"><![CDATA[Filter]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Ways For PR Reps To Get Cozy With The MSM]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=37]]></link>
		<description><![CDATA[Reporters and editors (like, um, me) are deadline driven folks, and it takes some effort to get their attention. If PR reps want reporters to read their emailed press releases spam for journalists, its best to build relationships with them. MarketingSherpa has an interview with Advertising Age editor Jonah Bloom...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Feb 2007 09:11:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/joseph+de+avila.html"><![CDATA[Joseph De Avila]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/reporter.html"><![CDATA[Reporter]]></category>
	</item>
	<item>
		<title><![CDATA[MarketingSherpa Email Marketing Presentation: Top Email Marketing Opportunities For 2007]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331173]]></link>
		<description><![CDATA[This paper explains recorded MP3 audio file to find out what 3,637 marketers revealed about the latest in email marketing. It includes what email tests work best; lists growth rates by industry; how to improve delivery; has mobile marketing's time finally arrived? It also explains Marketingsherpa email marketing presentation and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 04 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[B-To-B Marketers Reveal How To Improve Lead Generation, Nurturing & Measurement Tactics]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331191]]></link>
		<description><![CDATA[This paper explains: how to overcome internal politics so your leads aren't "Black holed" and your budget isn't slashed; lead gen registration form improvements; where to get more great content for your newsletters, white papers, webinars & podcasts; advanced lead nurturing tactics and how to improve lead generation, nurturing &...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 26 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
	</item>
	<item>
		<title><![CDATA[MarketingSherpa Search Marketing Presentation 2006: Powerpoints, MP3 And Transcript]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331185]]></link>
		<description><![CDATA[The reader of this paper will find out what 3,944 marketers revealed about costs, conversions and what is working now for search marketing. The paper includes how to cope with rising cost per click, new "Norms" in search clickthrough and conversion rates, how consumers use search engines for offline purchase...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+powerpoint.html"><![CDATA[Microsoft PowerPoint]]></category>
		<category domain="http://resources.bnet.com/topic/mp3.html"><![CDATA[MP3]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Why I'm Proud to Be in Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241943]]></link>
		<description><![CDATA[The downfall of marketing is when a person is pushed for profit's sake alone to gain customers outside the product's sweet spot - buyers that don't really fit profile. Or, when a person is hired to trumpet an inadequate product that honestly no one should be buying. That's when the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/person.html"><![CDATA[Person]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Exclusive: Web Design God Steve Krug (Audio MP3 + Transcript)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331182]]></link>
		<description><![CDATA[The author is a genuinely humble guy - so he will be fairly embarrassed when he sees we called him a 'Design god' in the headline above. But, we had no choice. Steve's the expert we admire more than any other Web designer on the planet nowadays. In this paper...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 23 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/audio.html"><![CDATA[Audio]]></category>
		<category domain="http://resources.bnet.com/topic/mp3.html"><![CDATA[MP3]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/steve.html"><![CDATA[Steve]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[110 Marketers & Agencies Share Real-Life Tips]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=331184]]></link>
		<description><![CDATA[Our market is corporate and medium sized businesses. The author has a list of a few hundred business people that we have spoken to over the phone and keep in contact with via email. We tested a new email system the other day that sends us a silent email notification...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 17 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketingsherpa.html"><![CDATA[MarketingSherpa]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
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