marketvision research

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Online Research: A Proven Research Tool

Much attention has been given to the adoption of online research in the market research community. While much of the initial hype focused on the speed and cost effectiveness of online research, one must consider and understand more issues when deciding if online research is the correct tool for the...

Tags: Research, Market Research, Data Collection, Tool, MarketVision Research, Internet, Productivity, Marketing Research, Marketing

White papers 2003-01-01

Methods For Pricing Research

Several different research methods are commonly used in pricing research—each with their own strengths and weaknesses. This document discusses four techniques that are commonly used by survey researchers. The four techniques which are discussed in detail are: van Westendorp Price Sensitivity Meter, Concept Test, Conjoint Analysis and Discrete Choice Modeling....

Tags: Technique, Pricing Strategy, MarketVision Research, Productivity, Pricing, Marketing Research, Marketing

White papers 2003-01-01

Market Segmentation: A Guide To Conducting Segmentation Research

Market segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market so that they can tailor product features, services, distribution, pricing, and marketing communication messages specifically to each segment. Segmentation research allows sellers of products and...

Tags: Segmentation, Market-segmentation, MarketVision Research, Marketing Research, Marketing

White papers 2003-01-01