Resources

3 Resources for

markinetics

Product positioning - strategic planning: "An overworked OEM was introducing a major component it manufactured. At the time, this component was wholly furnished by industry suppliers. Top management considered this a key strategy for the future, but admitted that the effort should have been started months earlier. Markinetics was asked to help them meet...; Tags: Positioning, Markinetics, Strategic Planning, Strategy, Branding, Management, Marketing; Case studies 2001-01-01
Branding And Corporate Positioning: The client, a leading supplier in a subset of the trailer market, saw a need to redefine itself and its products to the marketplace. The client felt "copycat" companies and competitive marketing efforts for similar, cheaper products were eroding its position as an innovator and market. Our final task was...; Tags: Positioning, Client, Markinetics, Branding, Marketing Research, Marketing; Case studies 2001-01-01
Product introduction - market study: The European firm had success with a safety product in the European market and wanted to find out if it could be successful in the U. S. Markinetics was asked to research the market to provide an estimate of the total market potential, review competitive offerings and forecast potential sales....; Tags: Market Study, Market, Markinetics, Sales Strategy, Marketing Research, Sales, Marketing; Case studies 2001-01-01