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- The Strategic Enterprise: Organization Architecture in the Digital Age
- The white paper depicts the fact that the models and frameworks that shaped our leading organizations from the end of the Second World War through the conclusion of the Cold War are clearly obsolete in this new era of eBusiness, perpetual innovation, and global competition. The design and leadership of...
- White papers 2003-01-01
- The Emerging Field of Enterprise Risk
- Enterprise risk management ERM, a comprehensive, integrated approach to addressing corporate risk, is being widely adopted. ERM helps companies respond holistically to hazard, financial, strategic, and operational risks. A key finding of the study is the link between better risk management and shareholder value. Eighty-four percent of the companies surveyed...
- White papers 2001-01-01
- Setting a Strategic e-business Agenda
- The initial rush to the 'Net—with companies setting up stand-alone e-commerce initiatives at a furious pace—is over.Most corporations will shake off their hangovers and return to the Internet. The enormous benefits of doing e-business correctly have been established. When these companies return, however, it will be with a newfound sobriety...
- White papers 2003-01-01
- Beyond the exchange:Promising business models for the next round of B2B e-commerce
- Share prices of many publicly traded B2B marketplaces have collapsed in recent months. Despite investors' worries, companies desperate not to be left behind continue to throw good money after bad business models. For B2B e-commerce, the winning business models will be differentiated by creating real value for their customers as...
- White papers 2003-01-01
- Digital Business Designs in Financial Sevices
- Formed with ambitious goals for complementing current businesses, creating new ones, and capturing new customers and profits, a company took a centralized approach to e-commerce that failed to create attractive e-commerce offerings for the business units. It took three years of steadily increasing losses before it was finally decentralized. Despite...
- White papers 2003-01-01
- Corporate Brand & Wall Street
- Brand value may be important in determining whether an acquirer paid appropriately or how a spin-off may perform or be valued. But, by and large, analysts look for investments based on other factors, including: a strategy that is understood and valued, a strong, dynamic business model, a stable industry not...
- White papers 2003-01-01
- A "Mindshare" Manifesto
- Throughout the industrialized world, there is a growing glut of products and services—including, in the United States alone, staggering number of mutual funds and varieties of what was once a niche-market hot sauce new sets of competitors. In this maelstrom, it is not surprising that companies find it difficult to...
- White papers 2000-01-01
- The Ultimate Intangible: Measuring and Managing Brands as Strategic Assets
- Branding is a human phenomenon as fundamental as the use of symbols. The impact of brands can be powerful, signaling positive or negative value to customers and other constituencies. All else being equal, a strong brand enables a company to command a premium price for a product or have higher...
- White papers 2003-01-01
- Measuring Brand Risk
- Brand risk is the threatened loss of value due to a change in people's perceptions about the company. This article discusses ways companies can understand and minimize brand risk. There are three types of risk. First is, brand Equity Risk. The loss of what differentiates a company from its competitors....
- White papers 2003-01-01
- The Measure and Mismeasure of Brand
- Realizing that brand has value is a fundamental first step. The fundamental goal is to understand the brand, make sure it is strong and relevant, and learn how to maximize the brand's positive impact on tangible business results. To do these things effectively and efficiently requires a brand measurement process...
- White papers 2003-01-01
- Brand Management for The Next Millennium
- The article says that increasingly, larger organizations are managing and promoting their existing brand assets, rather than undertaking wholesale branding change and overhaul. Wider geographies, decentralized reporting structures, and acquisitions have put tremendous pressure on organizations trying to project a consistent and coherent image and identity around the world. With...
- White papers 2003-01-01
- The New Reality of Risk: The Blackout of 2003
- Article promotes that smart companies will use the blackout as a catalyst to assess their readiness for future power outages and other business interruptions. They will conduct a detailed assessment of how their emergency-response and business-continuity plans worked this time. They will review their insurance policies to see if they...
- White papers 2003-09-01
- Align
- This article explores how one industry leader—a financial services information provider—is going through the process of organizing all its sites, around the world, into rationalized and cohesive manner. "
- White papers 2003-01-01
- Measuring and Managing Brands
- One of the challenges of maximizing the value of brands is determining how to manage the variety of brand investments that are necessary. Many companies may overspend on advertising, for example, and under spend on other brand drivers. Over the last ten years, sophisticated marketing tools have enabled brand managers...
- White papers 2003-01-01
- Employee Communications Can Affect a CEO's Health
- The business world is full of cautionary tales that often hinge on simple truisms and basic tenets. One that the CEO who communicates actively and honestly with employees will be rewarded with loyalty and support may seem glaringly obvious. But it is surprising how often this tenet is brushed aside...
- White papers 2003-01-01
- Three Biggest Challenges Facing Our Industry
- "This article talks about the 3 challenges, industry is facing these days and discuss about the contingency planning. Corporate contingency planners have been agonizing over the questions, How can one get the attention of senior management? and Why are disaster recovery/business continuity/emergency planning/crisis management initiatives always at the bottom of...
- White papers 2003-10-31
- Strategic Organization Design: An Integrated Approach
- This white paper asserts that every industry and business sector, competition continues to intensify. New players are suddenly changing the basic rules of the game with new products, technologies, distribution patterns, and business models. To succeed, leaders must understand the concepts and learn the skills involved in designing their organizations...
- White papers 2003-01-01
- Strategic Communication: A Key to Implementing Organizational Change
- Depending upon the situation, strategic communication doesn't necessarily require enormous time or resources. Instead, it involves a way of thinking about communication one that places communication squarely in the broader context of strategic organizational change. What is required is a senior-level commitment to actively leading a coordinated change effort with...
- White papers 2003-01-01
- "The Ultimate Intangible: Measuring and Managing Brands as Strategic Assets
- The sum of all information about a company or product communicated by a name and its related visual symbols, a brand concisely conveys complex messages to investors, and current and potential employees. Microsoft, for example, might communicate "innovation," "quality products," "latest technology," "high price," or "arrogance," depending on the audience....
- White papers 2003-01-01
- Connecting Energy Company Brand Position to Brand Image
- The article states that as deregulation becomes a fact of life in the energy industry, energy companies—like airlines and phone companies before them—are staring into the face of probably the most radical restructuring process in their history. Brandwashing is certain to be an issue for the energy industry. Customers perceive...
- White papers 2003-01-01
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