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martin ader

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Workflow Technologies for Customer Relationship Management
Customer Relationship Management CRM, focuses on automation of business activities related to customer acquisition, customer retention, and customer relationship development. CRM covers many different applications and initiatives. It is not a new domain but rather a new area of focus for software vendors and users investments. Under pressure for better...
Tags: Back-office, CRM, Workflow & Groupware Strategies, Martin Ader, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
White papers 2003-06-11
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