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- The Buyology of the Brain
- Will marketers read our minds in the future? That's an argument one could make after looking at Martin Lindstrom's "Buyology." He got several corporations to fund a large-scale study involving brain imaging to look at what he thinks will change branding: neuroscience. In this excerpt, you can...
- Blog posts 2009-01-21
- Martin Lindstrom's "Buyology" Reviewed
- Title: Buyology: Truth and Lies About Why We Buy Author: Martin Lindstrom Pages: 240 Price: $24.95 Type: Marketing/science Theme: Neuromarketing is the future, praise God. Who should read: Marketing and sales executives, CEOs, product developers, strategists, futurists. Big Think Breakdown: A provocative book...
- Blog posts 2009-01-23
Additional Resources
- Ex-BBDO-er Lindstrom: India Makes Everyone Puke; Should Clean Itself Up
- Ex-BBDO boss Martin Lindstrom says India is a filthy place that makes everyone sick, and that the country should hold itself to the high standards of McDonald's in order to fix its image problems. The former CEO of BBDO Interactive in Europe and Asia gave an interview to India's Tejelka...
- Blog posts 2008-11-14
- Buy.ology by Martin Lindstrom |Book Brief
- In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest neuromarketing study. In this video he shares his discoveries about why we seem to be immune to cigarette health warnings, why we squeeze a lime into a bottle...
- Videos 2008-12-18
- Buyology of the Brain, Part II
- In "Buyology," Martin Lindstrom sets out to foretell the future of marketing. He focuses on the science of neuro imaging as one that reveals all the secrets of consumer behavior. Does sex really sell? Will subliminal advertising work? Does good branding create a kind of religious experience for consumers? ...
- Blog posts 2009-01-22
- Follow your nose to marketing evolution; With traditional advertising going the way of the dinosaurs, sensory branding is the future.(Viewpoint)
- Byline: Martin Lindstrom Byline: Martin Lindstrom
- Research articles 2005-05-23
- Secrets of Neuromarketing | Useful Commute Podcast
- Do you wonder what draws you to certain brands -- or what slogans and commercials you remember? In this podcast, Martin Lindstrom, marketing guru and author of "Buyology," discusses the results of his groundbreaking neuromarketing study and explains what drives us to buy. Lindstrom also talks about the power of...
- Blog posts 2009-02-22
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
- Blog posts 2008-10-21
- Create a brand sense strategy.
- Jul 07, 2005 (Professional Marketing - ABIX via COMTEX) Australian marketers should not neglect "sensory marketing". This method of marketing involves touch, sound and smell to sell products. Martin Lindstrom, the author of "Brand Sense", told delegates at the Brand Sense Symposium, held recently...
- Research articles 2005-07-07
- Lam Research: First Insider Purchase in Many years
- Kirk Lindstrom submits: Martin B Anstice, Chief Financial Officer CFO at Lam Research LRCX charts just purchased half a million dollars of his company stock. Nobody should know the financial condition of a company better than its CFO. When a CFO buys a significant number of shares, people should pay...
- External links 2008-08-07
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