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	<title><![CDATA[martin sorrell Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to martin sorrell]]></description>
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		<title><![CDATA[WPP's Sorrell Dusts Off Latest Wacky Recovery Metaphor: "An Italic L, Flipping Up"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002225/wpps-sorrell-dusts-off-latest-wacky-recovery-metaphor-an-italic-l-flipping-up/]]></link>
		<description><![CDATA[WPP chief Martin Sorrell told Reuters he expects to see an economic recovery in 2010. Sorrell has a history of economic prognostications in the form of bizarre metaphors, and this one is no exception: by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 May 2009 14:45:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/metaphor.html"><![CDATA[Metaphor]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/martin+sorrell.html"><![CDATA[Martin Sorrell]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[WPP's Sorrell: Client Budgets Are "Ludicrous"; Nobody Believes Agencies Who Say "Keep Advertising in a Recession"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000599/wpps-sorrell-client-budgets-are-ludicrous-nobody-believes-agencies-who-say-keep-advertising-in-a-recession/]]></link>
		<description><![CDATA[WPP chief Martin Sorrell is in Davos, thinking big thoughts. Wearing a jaunty blue-and-white scarf to protect himself from the snow, he was stopped in a corridor by CNBC reporter Becky Quick wearing the tightest sweater ever seen on TV.    In a three-minute interview, he said some...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Jan 2009 07:29:36 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Publicis's Levy Calls WPP's Sorrell a "Little Englishman Trying to Stir Things Up"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000504/publiciss-levy-calls-wpps-sorrell-a-little-englishman-trying-to-stir-things-up/]]></link>
		<description><![CDATA[Publicis boss Maurice Levy is not backing down in his ongoing spat with WPP chief Martin Sorrell. This is what he said in an interview with the FT regarding Sorrell's suggestion that Publicis should take over Interpublic:   Such a deal was the "fantasy of a little Englishman trying...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 12 Jan 2009 12:41:24 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/martin+sorrell.html"><![CDATA[Martin Sorrell]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[BBDO Must Wean Itself From Branding Addiction in 2009]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000462/bbdo-must-wean-itself-from-branding-addiction-in-2009/]]></link>
		<description><![CDATA[BBDO has taken more than its fair share of recession headlines recently as it announced layoffs of 189 staffers and the loss of its flagship Pepsi account. Salt is poured on the wound with this Ad Age report noting that BBDO will create "only" three Super Bowl spots this year....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 28 Dec 2008 16:33:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
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		<title><![CDATA[WPP's Sorrell and Publicis' Levy in "Gossip Girl"-Style Rivalry, Sez Bloomberg]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000401/wpps-sorrell-and-publicis-levy-in-gossip-girl-style-rivalry-sez-bloomberg/]]></link>
		<description><![CDATA[WPP chief Martin Sorrell and Publicis boss Maurice Levy are the subject of a recently published "analysis" by Bloomberg's Kristen Schweizer, but reading between the lines it seems like the story is really an excuse to dish -- or manufacture -- a catfight between the two ad agency network honchos....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 04 Dec 2008 20:22:15 -0800</pubDate>
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		<title><![CDATA[Agency Network Chiefs Give FY08, 09 Predictions]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000364/agency-network-chiefs-give-fy08-09-predictions/]]></link>
		<description><![CDATA[Several ad agency network chiefs gave their outlooks to analysts recently, and their views are as interesting for the contrasts as they are for the similarities. Here's a selection:    WPP Group chief Martin Sorrell:    There is no doubt that the disintegration in the financial...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 25 Nov 2008 09:00:17 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
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		<title><![CDATA[At WPP, Martin Sorrell Indulges His Inner Economics Professor]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000290/at-wpp-martin-sorrell-indulges-his-inner-economics-professor/]]></link>
		<description><![CDATA[Sir Martin Sorrell, chief of agency holding company WPP, inserted a curious rant about economics into his third quarter earnings press release. WPP â€" which includes ad agencies such as Ogilvy & Mather, JWT and Grey Global Group â€" normally makes a fairly staid statement of its finances and restricts...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Nov 2008 11:55:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/capitalism.html"><![CDATA[Capitalism]]></category>
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