martyn drake

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McKinsey Misses the Point of the 'Soft' Sell

A case study on cutting sales costs makes too much of 'efficiencies' and overlooks the value of spending time with clients. by Martyn Drake

Tags: McKinsey & Co., Sales Strategy, Sales Force Management, Sales, Martyn Drake

Blog posts 2009-11-24

Serve Yourself, Says Tesco. But Do You Want To?

Tesco's opened a totally self-service shop. So is it just a matter of time before retailers dispense with people altogether? by Martyn Drake

Tags: Tesco, Retail, Martyn Drake

Blog posts 2009-10-29

How to Win Loyalty and Alienate People

The acid test of "differentiation" is simple: if nobody hates you, nobody loves you either. by Martyn Drake

Tags: Test, Martyn Drake

Blog posts 2009-11-05

Victory in Retweet: 5 Ways to Win Customers with Web 2.0

Winning customers the social media way is all about the three R's: referrals, recommendations and re-tweets. by Martyn Drake

Tags: Web, Social Media, Web 2.0, Internet, Martyn Drake

Blog posts 2009-11-10

Gates and Buffett's Advice for Entrepreneurs

Last week two of the world's richest men spoke at a CNBC town hall event at Columbia University. One student, seeking career advice, asked which industry would "create the next Bill Gates". While Bill Gates mentioned several, Warren Buffett simply said, "find what...

Tags: Bill Gates, Passion, Professional Development, Strategy, Career, Management, Martyn Drake

Blog posts 2009-11-17