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BNET Business Dictionary
- Mass Customization
- a process that allows a standard, mass-produced item, for example, a bicycle, to be individually tailored to specific customer requirements
- Mass Customization definition on BNET »
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- From Mass Production to Mass Customization
- With the advent of the industrial revolution and interchangeable parts, manufacturing moved from the craft era to the mass production era. Today there is a new era emerging and it is called Mass Customization. Mass Customization takes the best of the craft era, when customers had products built to their...
- White papers 2001-02-07
Additional Resources
- Three Steps for Mass Customization
- What do Mini Cooper, Dell Computers and the music provider Pandora.com have in common? They all give their users a customized buying experience. According to "Cracking the Code of Mass Customization," a recent article in the MIT Sloan Management Review, mass customization is a great way to better align...
- Blog posts 2009-05-08
- Enabling Flexible and Cost Efficient Mass Customization Through Design to Order
- Mass customization, as a concept, is not new to discrete manufacturing. The challenge for discrete manufacturers is to execute their mass customization initiatives with the flexibility and operational efficiency associated with mass production practices. Discrete manufacturers can make their mass customization initiatives cost effective by building design intelligence into their...
- White papers 2003-01-01
- Design-to-Order Mass Customization for PLM With Windchill DynamicDesignLink
- This paper is intended to help manufacturers better understand the potential benefits of a design-to-order and mass customization strategy. Mass customization is a manufacturing and supply chain management strategy that allows a product manufacturer to efficiently deliver many variations of a standard product, each customized to the expressed preferences of...
- White papers 2002-04-15
- Diamond Technology Partners enters exclusive alliance with world's foremost authorities on mass customization
- CHICAGO--BUSINESS WIRE--July 22, 1996--Diamond Technology Partners Inc. today announced an exclusive strategic alliance with B. Joseph Pine II and James H. Gilmore of Strategic Horizons LLP to create a Mass Customization consulting offering for its clients.The alliance combines Pine and Gilmore's innovative thinking around Mass Customization since the early 1990s...
- Research articles 1996-07-22
- FitMe Partners With Hamamatsu To Speed Mass Customization; New Software Development Platform For Whole Body Scanners
- Business Editors/High-Tech Writers SANTA CLARA, Calif.--BUSINESS WIRE--Jan. 15, 2002 FitMe, a developer of mass customization solutions, and Hamamatsu, a manufacturer of advanced optical sensors, today introduced a software platform for the development of commercial applications using Hamamatsu whole body scanners. Developed by FitMe, the platform will stimulate the...
- Research articles 2002-01-15
- To each his own. (mass customization)
- The most successful manufacturers are changing their emphasis from the inflexible mass production of identical goods to the agile production of products tailored specifically to the customer's needs. Mass customization is replacing assembly-line production.COMPETITIVE advantage in manufacturing has shifted across continents, led not so much by low wages and...
- Research articles 1992-12-05
- Mass Customization And Your Job Search
- By utilizing a direct marketing technique called "Mass customization," a job seeker can send out volumes of documents to prospective employers without having to hand-tailor each one individually. Most job seekers, however, are trying for a bit more coverage than that. To customize each document while trying to achieve a...
- White papers 2008-10-22
- Process Control And Logistics Management For Mass Customization Manufacturing
- The emphasis on increasing product variety and individualization has created a strong demand for a new strategy of Mass Customization Manufacturing MCM. A competitive and flexible manufacturing system must be developed to respond to small batches of customer demand. In this paper, problems of highly flexible process-control and logistics-management methodologies...
- White papers 2004-04-01
- Unique partnership redefines customization. (Marketing)
- Innovative program brings builder, sub and supplier together to take mass customization to the next level. Joe Piro takes issue with what a lot of building companies are calling mass customization these days. As senior VP of contracts and special Innovative program...
- Research articles 1994-07-01
- Fluid Configurator Solution Sets New Standard for Online Product Customization; Timberland, Reebok, Other Major Online Retailers Use Configurator Technology for Simple, Rapid Mass Customization; Timberland More Than Doubles Customer Conversion
- SAN FRANCISCO -- Fluid, Inc., creators of innovative online retail solutions that drive conversion and brand loyalty, today took the wraps off the company's Configurator solution, a revolutionary product personalization and customization technology that branded manufacturers can use to dramatically improve customers' online shopping experience and convert more shoppers to...
- Research articles 2006-01-24
- Agile Product Development For Mass Customization, JIT, Build-To-Order, And Agile Manufacturing
- Developing products for the agile paradigms is the ultimate, and most challenging, application of concurrent engineering. In agile product development, product development teams must concurrently develop flexible processes that are so agile that companies can quickly develop a broad portfolio of niche market products, build products to order, mass customize...
- White papers 2006-01-01
- Enabling Flexible and Cost Efficient Mass Customization Through Design to order
- Manufacturing Companies are exploring every other way to strengthen their fundamentals. The article talks about how Mass Customisation can help to establish coordination between CRM.
- White papers 2003-01-01
- Mass Customization: Survival and Growth in the To-Order Sector
- Market and technology forces affecting today's competitive environment are changing dramatically. Mass production of identical products, the business model for the industrial complexes of the past, is no longer viable for many industry sectors. Market niches continue to narrow. Fashions and customer preferences shift literally overnight. Customers still demand products...
- White papers 2003-01-13
- Transforming the customer connection. (includes related articles on the Internet, computer-telephony integration, Nortel's Customer Controlled Routing and Network ACD, Meridian 1 CTI solutions, speech recognition, and the Network Application Vehicle)(Netw
- All of us have had the experience of overlooking the obvious, which explains why the concept of Mass Customization introduced in the previous pages by Joe Pine is powerful. At its essence, Mass Customization emphasizes the need to build effective lea All of us have had...
- Research articles 1996-01-01
- Decked-Out Cars Put On Customized Show in Las Vegas.
- Knight Ridder/Tribune Business News Nov. 5 -- LAS VEGAS -- Mass customization was the buzzword at this week's automotive after-market trade show. Of course, the Specialty Equipment Market Association always has been about mass and customization. That's mass as...
- Research articles 1999-11-04
- Investigating The Role Of IT In Customized Product Design
- Realizing product customization as "Just a mouse click away" is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components - often neglecting the product development aspect of customization through providing custom-designed products. This paper addresses...
- White papers 2004-06-01
- Psychographic Variables Affecting Willingness to Use Body-Scanning
- Mass customization, a hybrid of mass production and customization, includes the mass production of individually customized goods. Body-scanning can be both a service and experience involving the use of light-based or laser-based electronic scanning of the customer's body form to develop a pattern for a mass customized apparel product offering...
- Research articles 2003-07-01
- Producing Value from Information & Market Data
- This white paper explains the implications of Mass Customization. A critical implication of mass customization, or customer-driven production, is that customer-touching business units - previously limited to sales, marketing, and customer service - have expanded to include engineering, manufacturing, and distribution as well. Simply put, the market leaders of the...
- White papers 2001-04-15
- Strengthening The Supply Chain
- The concept of mass customization was introduced in late 20th century, when companies started providing customers with customized benefits solutions. The telecom sector was the most prominent in this regard. The other companies adapted the concept of mass customization and applied it to the enterprise software to handle the supply...
- White papers 2003-01-01
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