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mass market

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BNET Business Dictionary

Mass Market: a market that covers substantial numbers of the population. A mass market may consist of a whole population or just a segment of that population....; Mass Market definition on BNET »

BNET Resources

Scotiabank: Next Generation Contact Center: Scotiabank, the third-largest bank in Canada in terms of market capitalization and asset size, had delivered solid financial performance in the past decade. However, the vice chairman of Scotiabank's Domestic Bank realized that no single business unit was focused on the profitability and experience of its 5.46 million mass-market customers....; Tags: Accenture Ltd., vice chairman, mass market, bank, market capitalization, asset, financial; Case studies
A Pig’s Tale: Marketing Stories For New Value Chains: Niche markets are considered high-risk ventures that are not expected to survive. Major mass markets that control billion-dollar inventories are the markets are admired. It is considered that mass markets, on account of their economies of scale, have resilience and reliability. The paper argues for the converse. It suggests that...; Tags: Iowa State University, mass market, marketing; White papers 2003-01-01

Additional Resources

Double-Take® Software's Double-Take® 5.0 Named Finalist for the 2008 MITX Technology Awards: Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region SOUTHBOROUGH, Mass. -- Double-Take[R] Software (NASDAQ: DBTK) today announced that its Double-Take[R] 5.0, the industry's first continuous full-server protection and recovery technology, has been named as a finalist for the 5(th)...; Articles 2008-05-07
Regulatory Filing for FACTIVE Tablets Submitted in Europe: Oscient Pharmaceuticals' partner, Menarini Group, seeks marketing approval for fluoroquinolone antibiotic WALTHAM, Mass. -- Oscient Pharmaceuticals Corporation's (Nasdaq: OSCI) commercialization partner for FACTIVE([R]) (gemifloxacin mesylate) tablets, Menarini Group, a leading European pharmaceutical company based in Italy, has submitted a regulatory filing seeking approval of FACTIVE in Europe. Menarini,...; Articles 2008-05-07
ForeclosuresMass.com Q1 2008 Report: Massachusetts Foreclosures Break Another Record: * Q1 2008 Foreclosure Filings in Massachusetts Highest Quarter on Record * 9,114 New Properties Enter Foreclosure From January 1 to March 31 * 3,023 March Foreclosure Filings Highest March Total in History FRAMINGHAM, Mass. -- ForeclosuresMass.com, the leading provider of Massachusetts foreclosure data...; Articles 2008-05-07

NEDS Releases New Version of Online Backup Solution: WALTHAM, Mass. -- New England Data Services (NEDS), a data center offering hosting and managed services released the newest version of their Online Backup solution on Friday in an effort to provide more robust features and ease of use. The NEDS Online Backup solution contains some of the...; Articles 2008-05-07
American Science and Engineering, Inc. Announces Notice of Q4 and Fiscal Year 2008 Results: Upcoming Conference Call scheduled for May 13, 2008 at 4:30 pm ET BILLERICA, Mass. -- American Science and Engineering, Inc. (NASDAQ: ASEI) (AS&E([R])) will announce its fourth quarter (ended March 31, 2008) and fiscal year 2008 results on Tuesday, May 13, 2008 after the market closes. A copy...; Articles 2008-05-07
Top Industry Leaders to Take Stage at 2008 TowerGroup Annual Conference: NEEDHAM, Mass. -- In continuing its tradition as a top venue for sharing insights on the major issues facing the global financial services industry, TowerGroup today announced that it will host two industry panel discussions at its upcoming 2008 Annual Conference. These sessions will compliment the over 30 strategic presentations...; Articles 2008-05-07
Cognex to Present at Robert W. Baird 2008 Growth Stock Conference: NATICK, Mass. -- Cognex Corporation (NASDAQ: CGNX) is scheduled to present at the Robert W. Baird 2008 Growth Stock Conference at The Four Seasons Hotel in Chicago, IL. Richard A. Morin, Senior Vice President and Chief Financial Officer of Cognex, will discuss the company's performance and future prospects on Wednesday,...; Articles 2008-05-07
PerkinElmer to Present at Citigroup Healthcare Conference: WALTHAM, Mass. -- PerkinElmer, Inc. (NYSE: PKI), a global leader in Health Sciences and Photonics markets, today announced that it will present at the Citigroup Healthcare Conference on Thursday, May 22, 2008, at 10:30 a.m. Eastern Time at the Hilton Hotel in New York City. Robert F. Friel,...; Articles 2008-05-07
DirectoryM Offers U.S. Hispanic and Latin American Publishers and Advertisers a Local Online Solution: Strategic Launch Provides Content Publishers and Local Advertisers Greater Reach into Fast-Growing and Underserved Markets CAMBRIDGE, Mass. -- DirectoryM, one of the fastest-growing local advertising platforms on the Web, today announced new services targeted squarely at the fast-growing, U.S. Hispanic and Latin American markets. With this initiative DirectoryM...; Articles 2008-05-07
Gain the Data You Need on the Ukraine's Export Oriented Food and Beverage Producers and Multinationals in the Retail and Processing Sector: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91063) has announced the addition of "Ukraine Food and Drink Report Q2 2008" to their offering. The Ukraine Food Drink Report provides independent forecasts and competitive intelligence on Ukraines food and drink industry. Executive Summary Ukraine received a...; Articles 2008-05-07
Clo & Iz Launches Home Show Gallery Venture: Taps into growing home parties sector with dynamic selection of artist-designed accessories RYE, N.H. -- Clo & Iz is a distinctive collection of accessories and gifts that are sold through home-based trunk and gallery shows. The dynamic assortment of carefully selected artist-designed pieces includes sterling silver jewelry, fabric...; Articles 2008-05-07
Momentum Continues in the First Quarter with Leading Emerging Growth Companies Selecting PAN Communications as Agency of Record: Firm expands technology expertise in marketing services, security, mobile applications, enterprise search and data storage ANDOVER, Mass. -- PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced that it has been named the agency of record for seven technology companies. PAN...; Articles 2008-05-07
Guided Surgery Technology Gaining Popularity in the Dental Implant Market: By 2012, almost 25% of dental implants placed will use guided surgery technology, according to Millennium Research Group WALTHAM, Mass., May 6 /PRNewswire/ -- According to Millennium Research Group's US Markets for Dental Implants 2008 report, the incorporation of guided surgery technology into dental implant procedures will...; Articles 2008-05-06
Dr. Anthony P. Furnary Joins Echo Therapeutics Medical Advisory Board: FRANKLIN, Mass., May 6 /PRNewswire-FirstCall/ -- Echo Therapeutics (BULLETIN BOARD: ECTE) today announced that Anthony P. Furnary, M.D. has joined its Medical Advisory Board. Dr. Furnary, a cardiothoracic surgeon and a leading expert in post-operative insulin therapy and regarded as the "father of tight glycemic control," serves...; Articles 2008-05-06
Pegasystems to Announce First Quarter 2008 Results: CAMBRIDGE, Mass. -- Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management, will announce its first quarter 2008 financial results on Thursday, May 8, 2008, after market close. A conference call and audio-only Webcast will be conducted at 9:00 a.m. ET on Friday, May 9, 2008. Members...; Articles 2008-05-06
IDC Predicts Almost Half a Billion Worldwide Personal IP Communications Subscribers by 2012: FRAMINGHAM, Mass. -- Personal IP communications is the future of real-time communications for the individual user. This market segment is categorized into three areas including Web-based services, portals, and mobile thin-clients. Together, IDC forecasts these categories will represent more than $5 billion in annual spending in 2012. At...; Articles 2008-05-06
Helicos BioSciences to Present at the Bank of America 2008 Health Care Conference Tuesday, May 13, 2008: CAMBRIDGE, Mass. -- Helicos BioSciences Corporation (NASDAQ: HLCS) announced today that Mr. Steve Lombardi, president and chief operating officer, will provide a company overview at the Bank of America 2008 Health Care Conference on Tuesday, May 13, 2008 at the Four Seasons in Las Vegas, Nevada. Helicos' presentation will be...; Articles 2008-05-06
Aras Accelerates Global Momentum with Record Sales and Key Milestones: Exceeds Expectations; Achieves Key Milestones; 180% Increase in Subscriptions; Over 10,000 Enterprise System Downloads in 79 Countries; EMEA HQ in Switzerland ANDOVER, Mass. -- Aras([R]), leading Microsoft enterprise open source software solution provider, today announced increasing global momentum with record sales, international expansion, and the achievement of key...; Articles 2008-05-06

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