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BNET Business Dictionary
- Mass Market
- a market that covers substantial numbers of the population. A mass market may consist of a whole population or just a segment of that population. Mass customization of products has...
- Mass Market definition on BNET »
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- UK: a range of products designed to enhance hair colour and radiance--and which is still accessible through the mass market.(Unilever's Sunsilk brand)(Brief Article)
- UK: A range of products designed to enhance hair colour and radiance--and which is still accessible through the mass market--has been introduced to Unilever's Sunsilk brand. UK: A range of products designed to enhance hair colour and radiance--and which is still accessible through the...
- Research articles 2005-06-01
- Death of the mass market: there are no more masses, just many smaller markets that demand to be delighted.(Market View)
- In the July 12 issue of Business Week the cover screams, "The Vanishing Mass Market." While I have a lot of respect for Business Week, the mass market was gone years ago. In the July 12 issue of Business Week the cover screams, "The ...
- Research articles 2004-09-01
- Sony Ericsson takes mass market route for handsets.
- May 31--NEW DELHI -- Sony Ericsson is taking the mass market route to expand its handset business in India. The mobile handset brand, which had been primarily associated with mid-and high-end mobile handsets, is rolling out its whole portfolio of ent May 31--NEW DELHI -- Sony...
- Research articles 2006-05-31
- Gap joins the Navy. (Old Navy Clothing Co. is new low-end retail division of Gap Inc.) (Newsfront)
- The Gap, the San Francisco-based retail chain, has enlisted itself into the mass market retail ranks with Old Navy Clothing Co., a revised version of the Gap Warehouse concept The new stores, which rolled out this spring, will carry apparel for new The Gap,...
- Research articles 1994-05-01
- A Pig's Tale: Marketing Stories For New Value Chains
- Niche markets are considered high-risk ventures that are not expected to survive. Major mass markets that control billion-dollar inventories are the markets are admired. It is considered that mass markets, on account of their economies of scale, have resilience and reliability. The paper argues for the converse. It suggests that...
- White papers 2003-01-01
- Scotiabank: Next Generation Contact Center
- Scotiabank, the third-largest bank in Canada in terms of market capitalization and asset size, had delivered solid financial performance in the past decade. However, the vice chairman of Scotiabank's Domestic Bank realized that no single business unit was focused on the profitability and experience of its 5.46 million mass-market customers....
- Case studies
Additional Resources
- The Growing Natural Foods Market: Opportunities and Obstacles for Mass Market Supermarket
- Seven serious obstacles hinder the success of mass-market grocery stores that try to succeed in the natural foods market. The problems facing mass-market stores trying to succeed in the natural foods market are related to the market structure for natural food, to compatibility between standard operating procedures in the mass-market...
- White papers 2000-08-22
- Twinlab sets sights on the mass market
- HAUPPAUGE, NY--Twinlab Corp., a leader in the health food channel, is developing innovative offerings geared toward the mass market under the Twinlab portfolio of brands."We recognize that there are specific needs, price points and positionings in the mass market that are different from those in the health food channel," says...
- Research articles 1998-06-29
- The Music Business Lacks A Mass-Market Strategy
- What is interesting in the current scramble for the killer online-music business model is that there is an implicit assumption that the only place people would want to go from the CD is online or mobile. The iPod heralded a new paradigm in music consumption, but it has done...
- External links 2009-11-09
- Mass appeal: mass-market toy retailers strategize, conceptualize and categorize in order to capitalize.(special report)
- From something-for-everyone giants Wal-Mart, Kmart and Target, to the giant toy specialists Toys R Us and KB Toys, mass-market toy retailers are generating innvative product ideas and jumping market tracks to work with generalist retailers, grocery From something-for-everyone giants Wal-Mart, Kmart and Target, to...
- Research articles 2003-10-01
- Agere Systems introduces 3.6 megabit-per-second hsdpa chipset solution for mass-market, wireless feature phones; X455 chipset solution enables sub-$150 mass-market HSDPA phones, providing data downlinks at rates nearly 10 times faster than current W-CDMA
- M2 PRESSWIRE-14 February 2006-Agere Systems: Agere Systems introduces 3.6 megabit-per-second hsdpa chipset solution for mass-market, wireless feature phones; X455 chipset solution enables sub-$150 mass-market HSDPA phones, providing data downlinks at rates nearly 10 times faster than current W-CDMA solutions - Company plans to show 3.6...
- Research articles 2006-02-14
- Best Buy Reorganizes Stores to Face Wal-Mart, Costco and the Mass Market Threat
- Trying to determine just what Best Buy will accomplish with its store reorganization is difficult. The company is reluctant to definitively explain its actions and goals, substituting the mantra: We want to get employees out in front of customers. Now, certainly there it truth in that, but, in practice, its...
- Blog posts 2009-04-17
- Twinlab sets sights on the mass market
- "We recognize that there are specific needs, price points and positionings in the mass market that are different from those in the health food channel," says Rick Glass, president of mass market, "and we will make certain to meet the needs of the mass market consumer."The manufacturer has brand franchises...
- Research articles 1998-06-29
- Action Engine Ramps Up Mass Market Wireless Phone Support with BREW
- Wireless News 04-24-2007 Action Engine Ramps Up Mass Market Wireless Phone Support with BREW WIRELESS NEWS-April 24, 2007-Action Engine Ramps Up Mass Market Wireless Phone Support with BREW C2007 10Meters - http:// www.10meters.com Action Engine announced...
- Research articles 2007-04-24
- The European Biometric Identification (ID) Market -- A new Study by Frost & Sullivan; Biometrics devices ready to hit the mass market.
- M2 PRESSWIRE-2 October 2000-FROST & SULLIVAN: The European Biometric Identification ID Market -- A new Study by Frost & Sullivan; Biometrics devices ready to hit the mass market C1994-2000 M2 COMMUNICATIONS LTD RDATE:02102000 Across Europe, biometry starts capturing end-users' ...
- Research articles 2000-10-02
- L'Oreal-Maybelline deal puts life into US mass market.(Maybelline Inc.'s acquisition increases L'Oreal S.A.'s share in US cosmetics mass market)
- L'Oreal S.A., the French cosmetics manufacturer, has captured more than 28% of the US cosmetics mass market sales by acquiring Maybelline Inc. The US marketing unit of L'Oreal is also planning to expand L'Oreal's current market share of about 11% in the US cosmetics market. The US sales of L'Oreal...
- Research articles 1996-01-10
- CROSSOVER JEANS CUSTOMERS SHOP AT MACY'S TODAY, WAL-MART TOMORROW; WRANGLER BUILDS MASS MARKET DOMINANCE WITH MAJOR LABELS, AFFORDABLE FASHIONS.
- The nip-and-tuck battle between VF and Levi Strauss for the commanding share of the jeans market has become legend in the jeans business. But these facts surface: Levi's may be the undisputed leader in the upstairs business, but VF owns the mass market with...
- Research articles 2000-08-21
- Activision reaches out. (personal computer game mass market share)(Brief Article)
- LOS ANGELES - Now that Activision is claiming victory, at least temporarily, in the battle for PC game market share (Mechwarrior has been number one since its August release - see PC Data top ten), the company has a new target: the mass market consumerLOS ANGELES -...
- Research articles 1995-10-02
- IDC: IDC takes snapshot of European digital camera "m"mass-market".
- M2 PRESSWIRE-14 October 1999-IDC: IDC takes snapshot of European digital camera "mass-market" C1994-99 M2 COMMUNICATIONS LTD RDATE:131099 * Sales to Top 4 Million Units by 2003 London -- With falling prices and increasing quality and resolution, digital cameras have...
- Research articles 1999-10-14
- L'Avenir Teams Up With AdSouth Partners To Launch a New Mass Market Problem Solving Skin Care Line
- FAIRFIELD, N.J. -- L'AvenirR, LLC, creators of an innovative problem solving skin care product line containing the revolutionary Ovasome TechnologyR, has recently signed an exclusive agreement with AdSouth Partners Inc, (OTCBB "ADPR") to market and distribute a new line of mass market skin care products. L'AvenirR has recently developed this...
- Research articles 2005-02-25
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