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- comScore helps Microsoft measure impact of in-game ads
- Research firm comScore is helping Microsoft gaming division Massive track the impact of in-game ad campaigns on gamers' online behaviour. The move is aimed at encouraging more brands to advertise in-game by proving such campaigns are cost-effective. Massive previously logged...
- Articles 2009-11-11
- THQ and Massive sign in-game ad deal
- THQ is hoping to increase poor game revenues after securing the services of Microsoft's Massive division to provide in-game ads for THQ's Xbox 360 and PC titles. The companies did not list all the games where the ads will be...
- Articles 2008-11-24
Additional Resources
- EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles
- REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...
- Research articles 2006-08-31
- Funcom and Massive Introduce New Advertisement Innovation; Toyota First Company to Utilize Interactive Ads in Games
- DURHAM, N.C. -- In-game advertising takes another leap forward as Funcom and Massive Incorporated introduce interactive advertisement technology in 'Anarchy Online'. The new technology allows players to interact with dynamic billboards in the game, making for a more memorable and interactive advertisement experience. The new Toyota campaign allows players of...
- Research articles 2006-07-19
- Holcim Releases EPC Firm RFPs for Massive Lee Island Cement Project, an Advisory from Industrialinfo.com
- HOUSTON -- Researched by Industrialinfo.com (Industrial Information Resources Inc.; Houston). Holcim US Incorporated, a subsidiary of Holcim Limited (SWX:CHF) (Jona, Switzerland), has achieved two major milestones for its massive $600 million Lee Island cement project. For details on this development view the entire article at www.industrialinfo.com. Industrialinfo.com is...
- Research articles 2004-07-12
- Pilkington North America Defers Massive $65 Million Glass Furnace Rebuild at Illinois Plant, an Advisory from Industrialinfo.com
- HOUSTON -- Researched by Industrialinfo.com (Industrial Information Resources, Incorporated; Houston, Texas). Pilkington North America Incorporated (PNK:PKGTF.PK) (Toledo, Ohio) has deferred the rebuild of a 500-ton-per-day glass melting furnace. For details on this development view the entire article by subscribing to Industrialinfo.com's Premium Industrial News at http://www.industrialinfo.com/showNews.jsp?newsitemID=63783, or browse other...
- Research articles 2005-06-14
- Tandem Announces First Internet Transaction Processing Solutions to Enable Secure, Reliable Electronic Commerce; Industry's First Line of "ITP" Servers and Solutions Add Massive Data Throughput, High Availability and Unlimited Scalability for Interactive,
- NEW YORK--BUSINESS WIRE--Oct. 30, 1996--TandemR Computers Incorporated today unveiled a major strategic initiative, including new solutions and products, to create a secure, reliable environment for next-generation commerce on public networks such as the Internet.
- Research articles 1996-10-30
- Husky Energy Dives into Massive Alberta Oil Sands Project, an Advisory from Industrialinfo.com
- HOUSTON -- Researched by Industrialinfo.com (Industrial Information Resources Incorporated; Houston). Husky Oil Operations Limited is planning to construct a new oil sands project in the Alberta oil sands area. For details on this project, view the entire article at www.industrialinfo.com. Industrialinfo.com is the leading provider of global industrial...
- Research articles 2004-07-15
- A Primer on "Say on Pay"
- A Primer on "Say on Pay"say on payGovernment intervention in CEO compensation is fundamentally wrong and un-American. If the shareholders don't like the way a company is managed, they are free to vote with their wallets. It's just that simple. There are over 8000 stock listed on...
- Discussion threads 2008-06-24
- National Archives struggling to absorb Bush data glut
- When George Bush moves out of the White House on January 20, the National Archives will be left behind to fight the "War on Tera." The Archives take possession of the administration's records once the president passes the torch to Barack Obama, but the unprecedented volume of information in electronic...
- News items 2009-08-07
- Enbridge Progresses with Development of Gateway Pipeline System in Western Canada, an Advisory from Industrialinfo.com
- HOUSTON -- Researched by Industrialinfo.com (Industrial Information Resources, Incorporated; Houston, Texas). Enbridge Incorporated (NYSE:ENB)(Calgary, Alberta) is planning to construct a massive $3.2 billion dual pipeline system in Western Canada.
- Research articles 2005-07-18
- Change Management and Communication
- Change may be the only thing that remains the same but successfully implementing and sustaining it has become more challenging for today's organizations—unless they have well-developed strategies. Whether the change consists of a massive reorganization, a merger with another enterprise or installing a new computer network, communication is one important...
- White papers 2003-01-01
- Biz Prof: What do Bhopal, Enron and Meltdown '08 Have in Common?
- The Find: Sure, all three were massive business disasters, but Freek Vermeulen insists they also had the same underlying cause: a combination of excessive complexity and "the myopia of success," seasoned with a healthy dash of greed. The Source: The Random Rantings blog of Vermeulen, a strategy...
- Blog posts 2008-11-18
- Organic transistor might be built into food packaging. (Research & Developments).(Brief Article)
- Burger lovers who are nervously eyeing that pound of ground beef in light of the recent massive recall might take heart from some research under way at the University of California, Berkeley. Dr. Vivek Subramanian and his colleagues are working on cheap organic transistors that could...
- Research articles 2002-09-01
- Akamai Technologies, Inc.
- Akamai Technologies, Inc. 8 Cambridge Center Cambridge, Massachusetts 02141-1401 U.S.A. Telephone: (617) 444-3000 Toll Free: (877) 425-2624 Fax: (617) 444-3001 Web site: http://www.akamai.com Public Company Incorporated: 1998 Employees: 535 Sales: $210.0 million (2004) Stock Exchanges: NASDAQ Ticker...
- Research articles 2000-01-01
- Valassis May Not Be Able to Pay Debt; Litigation May "Materially Harm" the Company
- Valassis may not be able to meet its debt obligations and its litigation against News America Marketing Group may "materially harm" the company, according to a filing with the SEC. The worst-case scenario? "Bankruptcy or liquidation," the company says. The disclosure, in a 10-K filed on a...
- Blog posts 2009-03-06
- Choice Modeling For New Product Sales Forecasting
- Developing and introducing new products or new services is an inherently risky venture. No forecasting system can guarantee success 100% of the time. Choice modeling, however, can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support. Choice...
- White papers 2009-05-07
- Cabela's in Negotiations to Bring New Hunting, Fishing and Outdoor Gear Store to Wheat Ridge, Colorado
- SIDNEY, Neb. -- Cabela's Incorporated (NYSE: CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, announced today it is in negotiations with Coors Brewing Company to build a massive 200,000-square-foot store in Wheat Ridge, Colorado, and plans to have it open for business by mid-2006. The store,...
- Research articles 2004-10-27
- Half-yearly profit growth for CSL.
- Mar 7, 2002 Australian Pharmacy Trade ABIX via COMTEX -- CSL Limited announced a massive 107 per cent increase in its half-year operating profit to 31 December 2001. The biotechnology company's profit after tax and before amortisation of goodwill was $A77.5 million, compared with...
- Research articles 2002-03-15
- Argentina: L'Oreal acquires Miss Ylang.
- Cosmetics major L'Oreal has acquired the Argentinean company Ylang, to be incorporated y early February. Ylang had sales of US$17mil in 1999and controls 25% of the make up massive consumption segment with the brand Miss Ylang, distributed through 10,000 selling points. Copyright c 2000,...
- Research articles 2000-02-02
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