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massive incorporated

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EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles
REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...
Tags: agreement, Electronic Arts Inc., in-game advertising, Microsoft Xbox, Microsoft Xbox 360, PC
Research articles 2006-08-31
Funcom and Massive Introduce New Advertisement Innovation; Toyota First Company to Utilize Interactive Ads in Games
DURHAM, N.C. -- In-game advertising takes another leap forward as Funcom and Massive Incorporated introduce interactive advertisement technology in 'Anarchy Online'. The new technology allows players to interact with dynamic billboards in the game, making for a more memorable and interactive advertisement experience. The new Toyota campaign allows players of...
Tags: advertisement, game, Toyota Motor Corp.
Research articles 2006-07-19
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