Resources

1 Resources for

matt sarrel

Why the Product Review Process Scares Vendors: In a perfect world, product reviewers would buy the new products they're reviewing ... and test them completely independent of any interaction with or coercion by the respective vendors. But most publications don't have the budget to independently acquire the products they review, and therefore rely on the vendors...; Tags: reviewer, Matt Sarrel, Travis Van, Management, Software, Operating Systems, Corporate Communications, Marketing, Open Source, Strategy, Linux, Public Relations, Product Review, Product, Vendor, Information Technology; Blog posts 2007-10-02

What Works In the Product Review Process: Previously Matt Sarrel described some of the common ways that companies participating in product reviews tend to irritate the reviewer.Â Today he's back with more pointers about what works in the product review process: Be polite and respectful of the reviewer and his/her time.Â All magazines are...; Tags: reviewer, Travis Van, Marketing, Marketing Research, Client; Blog posts 2007-10-15