Resources

1 Resources for

matthew sarkees

The Right Way to Manage Unprofitable Customers: Some of your customers aren't paying their bills. Others are so high-maintenance that the cost of serving them is eroding your profits. What to do? For many companies, the answer is simple: Show them the door....; Tags: Customer, Strategy, Management, Harvard Business Review, In Brief, Vikas Mittal, Matthew Sarkees, Feisal Murshed, Customers, Managing Customers, Sales, Operations Strategy, Vikas Mittal, Matthew Sarkees, Feisal Murshed; Articles 2008-07-01

The Incumbent's Advantage: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...; Tags: Segmentation, Customer, Marketing Research, Marketing, Harvard Business Review, In Brief, Ian C. MacMillan, Larry Selden, Ian C. MacMillan, Larry Selden; Articles 2008-11-20