Maui Land & Pineapple Company Inc.

Warren H. Haruki (56) Mr. Haruki has been Executive Chairman of our Board since January 2009 and a director on our Board since 2006. Mr. Haruki has served as President and Chief Executive Officer of Grove Farm Company, Inc., a land development company located on Kauai, Hawaii since February 2005, and has been a Trustee of Parker Ranch Foundation Trust since March 2004. He was President of GTE Hawaiian Tel and Verizon Hawaii, communications providers, from 1991 to 2003. Mr. Haruki is on the Boards of the privately held companies, Parker Ranch, Inc., First Hawaiian Bank, Pacific Guardian Life Insurance Company, Hawaii Planing Mill, Ltd., Hawaii Superferry, Inc. and various non-profit organizations.

Mr. Rickert has served as Vice President/Treasurer of the Company since May 2006. He served as Vice President/Chief Financial Officer from September 2004 to May 2006 and Acting Chief Financial Officer from July 2004 to September 2004; Vice President/Finance of Maui Pineapple Company, Ltd., the operating subsidiary of the Company’s Agriculture segment from April 2004 to July 2004. Mr. Rickert served as Chief Financial Officer of the Port of Oakland, a municipal corporation with operations in the Oakland International Airport, maritime operations, and commercial real estate development 1996 to 2004 and Vice President Accounting of PLM International, Inc., an AMEX listed company syndicating partnerships for transportation equipment operating leases, from 1990 to 1996. Mr. Rickert’s employment with the Company terminated on March 20, 2009.

Paul Meyer is the retired CFO, Maui Land & Pineapple Co.; served as an officer and trustee on the Hale Makua Board and was president of the Hale Makua Foundation.

Mr. Churchill has served as Senior Vice President/Corporate Development of the Company since March 2007. He served as Vice President/Community Development from November 2005 to March 2007. Mr. Churchill was Vice President/Planning of Kapalua Land Company, Ltd., the operating subsidiary responsible for the Company’s Community Development and Resort segments, from June 2004 to November 2005 and Development Manager from October 2000 to June 2004.

David A. Heenan (69) Mr. Heenan has served as a director on our Board since 1999. Mr. Heenan has served as a Trustee of The Estate of James Campbell, a private trust in Honolulu, Hawaii since 1995. He was Chairman, President and Chief Executive Officer of Theo. H. Davies & Co., Ltd., the North American holding company for the Hong Kong-based Jardine Matheson from 1982 to 1995. Mr. Heenan is a director of Bank of Hawaii Corporation. He was Chairman of the Company’s Board from May 2003 to March 2004.

Duncan MacNaughton (65) Mr. MacNaughton has served as a director on our Board since May 2004. Mr. MacNaughton has served as Chairman of The MacNaughton Group/ Poseiden Properties, Inc., a group of companies that includes real estate development, consulting and leasing since 1985. Mr. MacNaughton has extensive experience in real estate development as principal developer and/or owner of properties including Ainamalu residential subdivision, Kaanapali Royal resort condominiums, Costco Center at Bougainville Industrial Park, Pali Momi Medical Center, Waikele Center and Maui Marketplace, and the exclusive developer for Kmart Corporation’s stores in Hawaii. Mr. MacNaughton serves on the boards of several privately held companies.

Fred E. Trotter III (78) Mr. Trotter has served as a director on our Board since 1992. Mr. Trotter has served as President of F. E. Trotter Inc., a business consulting firm in Honolulu, Hawaii since 1991. He was a Trustee of The Estate of James Campbell, a private trust in Honolulu, Hawaii, from 1970 to 1991. Mr. Trotter is a director of the privately held companies Waterhouse Inc. and Hawaii Management Alliance Association. He is a member of the Executive Committee of JAIC-Shinrai Venture Capital, Investment, Ltd., a Japanese limited partnership. Mr. Trotter serves on the board of the Aloha Council Boy Scouts of America and various other community organizations. Mr. Trotter has extensive experience in agribusiness and property management in Hawaii.

John H. Agee (60) Mr. Agee has been served as a director on our Board since 2001. Mr. Agee has served as Managing Director of Kulea LLC, a real estate investment firm since July 2006. He was President and Chief Executive Officer of Ka Po‘e Hana LLC, a private family investment entity from May 2000 to June 2006. Mr. Agee was President of Adler Management LLC from 1986 to January 2000. Mr. Agee serves on the Boards of the privately held companies, Cote Family Companies, Inc. and Grove Farm Company, Inc., and various community and non-profit organizations.

Miles Gilburne is currently a managing member of ZG Ventures, LLC. He has been active for more than 25 years as a venture capitalist, corporate strategist and technology lawyer in the media, communications and technology industries. In addition to his activities in media and information technology, Mr. Gilburne actively pursues venture capital activities in the life sciences and bioinformatics. Mr. Gilburne served for five years as senior vice president of Corporate Development for America Online, stepping down from those duties in December 1999. At AOL, Mr. Gilburne was responsible for strategic planning and for major corporate acquisitions, joint ventures and alliances. He was elected to the Board of Directors of AOL in 1999 and continued to serve on the Board of Directors of Time Warner until stepping down in May 2006. Prior to joining AOL, Mr. Gilburne was a founding partner of The Cole Gilburne Fund, an early stage venture capital fund focused on information and communications technology and a founding partner of technology and media law firms in both San Francisco and Los Angeles. Mr. Gilburne is currently a member of the Board of Directors of SRA International, Inc., a publicly traded government services company, Pharmacyclics, a publicly traded pharmaceutical company focused on new treatments for cancer and inflammatory disease, and Maui Land & Pineapple, a publicly traded real estate and agriculture company. Mr. Gilburne is also a founding investor and member of the board of several privately held venture capital backed companies, including Revolution Health Group, a privately held company focused on various aspects of consumer driven health care, and ePals, a global community of online learners. Mr. Gilburne is a member of the Board of Trustees of The Washington Shakespeare Theatre, the ePals Foundation and the Foundation for the National Institutes of Health. He received an A.B. from Princeton University and a J.D. from Harvard Law School.

Stephen M. Case (50) Mr. Case was appointed to our Board of Directors on December 8, 2008. Mr. Case has served as Chairman and Chief Executive Officer of Revolution LLC, an investment company since April 2005. He is also Chairman of Exclusive Resorts LLC, a membership-based luxury real estate company since November 2004. He was Chairman of the Board of Time Warner, Inc. from January 2001 to May 2003. Mr. Case was Chairman of the Board and Chief Executive Officer of America Online, Inc. from 1995 to January 2001 and Chief Executive Officer from 1993 to 1995.