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- Launches spark growth in color cosmetics
- The category was driven primarily by second-place Revlon, whose dollar and unit sales were up 17 percent and 12 percent, respectively, for the period, and by fourth-place Maybelline, whose three-outlet dollar and unit sales were up 11 and 13 percent, respectively.A 9 percent gain in Almay's dollar sales put it...
- Research articles 1998-06-22
- C&F Overview, Part 2
- Maybelline's sister brand, L'Oreal, was also aggressive with face makeups in 1997, launching a nine-SKU collection of Colour Endure Stay-On Makeups in April 1997. L'Oreal's face makeup dollars sales were up 4.1 percent for the 52-week period.In 1997, L'Oreal, which has eight makeups to meet different consumer needs, launched Colour...
- Research articles 1998-05-25
- What's new, what's selling: shaping a growing category
- Color cosmetics continues to show moderate growth in all mass market retail outlets for the first half of 1996, with the strongest gains coming from sales in mass merchandise outlets. According to Chicago-based Information Resources Inc., the total color category was up 4.3 percent to $2.48 billion for the 52-week...
- Research articles 1996-11-04
- Fondu and Wills give Maybelline strong one-two punch
- Q: What advantages, if any, does being a woman give you in this industry?FONDU: Being a woman in the cosmetics business does indeed have its advantages. We grew up with cosmetics, and it's part of our everyday routine. I can easily relate to the practical side of knowing what a...
- Research articles 1996-09-23
- Competition in cosmetics heats up
- According to Information Resources Inc., P&G's Cover Girl brand leads the facial makeup segment of the market with a 33.5% share, followed by Revlon with 18%, Maybelline with 11.5% and L'Oreal with 10%.In the lip segment Revlon has captured a 37% share, followed by L'Oreal with 15%, Cover Girl with...
- Research articles 1996-09-23
- L'Oreal leads Benckiser in battle for Maybelline
- NEW YORK -- At press time, it looks as if L'Oreal will be the winner in a bidding war to acquire Memphis-based Maybelline, barring any intervention from the U.S. Justice Department.But an outside chance remains that L'Oreal's rival for Maybelline, John A. Benckiser of Germany, may still be able to...
- Research articles 1996-02-12
Additional Resources
- Maybelline receives letter from Benckiser regarding an acquisition at unspecified price
- MEMPHIS, Tenn.--BUSINESS WIRE--Jan. 12, 1996--Maybelline, Inc. announced today that it had received an unsolicited letter from the chief executive officer of Joh. A. Benckiser GmbH regarding the acquisition of Maybelline at an unspecified price.As referred to in Maybelline's SEC filings relating to the L'Oreal tender offer, Benckiser is the company...
- Research articles 1970-01-01
- Revlon takes court action over longlasting lip colour from L'Oreal and Maybelline.(patent infringement case)
- Revlon Inc filed a lawsuit against L'Oreal and several of its subsidiaries alleging several of the firms' lipsticks infringe on a Revlon patent. L'Oreal, Cosmair Inc, Cosmair Canada, Maybelline Sales and Maybelline Inc were all named in the request for anRevlon Inc filed a lawsuit against L'Oreal and several of...
- Research articles 1996-05-25
- Maybelline stages major relaunch. (Maybelline Inc.'s new $50 million ad campaign)
- Maybelline, one of the grand dames of the US cosmetics industry, is getting a face-lift that will include a smart new $50 million dollar ad campaign, up-scale repackaging, refined product formations and a handful of new product introductions. Currently, Maybelline is the number two...
- Research articles 1991-10-10
- Jade shines for Maybelline.(Product News)(Maybelline Co.)(Brief Article)
- Maybelline Jade is launching Water ShineGloss, an economy priced lip gloss in 12 shades, ranging from Clearly Clear and Candy White to Hot Red and Cheeky Pink. The product was developed Germany as part of the product co-operation between Maybelline and Jade, both of...
- Research articles 2004-10-22
- Maybelline recommends $44 offer from L'Oreal
- MEMPHIS, Tenn.--BUSINESS WIRE--Jan. 22, 1996--Maybelline, Inc. announced today that, in response to Maybelline's request that bidders consider enhanced proposals to acquire the Company, L'Oreal S.A. had increased its offer price to $44.00 per share. (Joh. A. Benckister GmbH offered $42.00 per share in response to the same request.)Subject to its...
- Research articles 1996-01-21
- HQ move more than cosmetic change: Maybelline heads to New York to enhance R&D, foreign sales. (Maybelline Inc.)
- Some companies flee New York's high costs to bolster their profits. But Maybelline Inc. is moving to the Big Apple to invigorate its bottom line. Maybelline, which is relocating its headquarters to New York, is banking on the transition to help it generate new products and...
- Research articles 1996-06-03
- Sun care marks Maybelline's entrance in toiletries
- NEW YORK - Revlon does it, L'Oreal does it, and P&G does it, so why not Maybelline?Well, that's not a fair question anymore because Maybelline is doing it, too. With the launch of its Ombrelle protective sun care line in mid March, Maybelline has followed the examples set by its...
- Research articles 1998-04-27
- Sun care marks Maybelline's entrance in toiletries
- LIZ PARKSNEW YORK - Revlon does it, L'Oreal does it, and P&G does it, so why not Maybelline?Well, that's not a fair question anymore because Maybelline is doing it, too. With the launch of its Ombrelle protective sun care line in mid March, Maybelline has followed the examples set by...
- Research articles 1998-04-27
- Jade Maybelline is Sun Dressed with glitter and watermelon. (Product News).(Jade Maybelline New York introduces new collection)(Brief Article)
- Jade Maybelline New York (L'Oreal) is introducing its latest collection, Sun Dressed, for Summer. For the body, the range includes Summer Powder, a terracotta powder with touches of shimmering gold that turns soft brown when applied with a brush, rrp Jade Maybelline New York (L'Oreal) is...
- Research articles 2002-07-10
- Maybelline extends revitalising portfolio. (Schering-Plough Corp. Maybelline U.S.A.)
- Maybelline is targeting women 35 to 54 with the Revitalising Face Collection. This is a line of products that conceal or minimize signs of ageing while moisturising and protecting the skin. The foundation, concealer, powder and natural blush will join Maybelline is targeting women 35 to 54...
- Research articles 1992-12-15
- MAYBELLINE LIPSTICK LINE TAKES ON REVLON ENTRY: HYDRA TIME ADS VIA GOTHAM TOUT WEAR AND CARE.(advertisements for Maybelline Hydra Time lip color from ad agency Gotham, New York)
- A $19 million campaign from Maybelline, breaking today, encourages women to give the kiss off to chalky lipsticks. A $19 million campaign from Maybelline, breaking today, encourages women to give the kiss off to chalky lipsticks.
- Research articles 1999-03-29
- Maybelline in NYSE float? (public offering of Maybelline common shares on New York Stock Exchange)
- The Maybelline cosmetics company may be floated on the New York stock exchange following the filing of a formal registration statement with the US securities and Exchange Commission SEC. The Maybelline cosmetics company may be floated on the New York stock exchange following the...
- Research articles 1992-10-25
- Maybelline, Cover Girl accent category - top cosmetics brands at discount stores - Top Brands, Part 1: Store Manager Survey
- Maybelline, Cover Girl Accent Category Maybelline slipped a few percentage points in DSN's latest Top Brands Survey, but it remained the leading cosmetics brand on discount shelves with Cover Girl, Revlon, Max Factor and L'Oreal following dutifully behind for the seventh year in a row. Though the placement...
- Research articles 1990-10-01
- L'Oreal-Maybelline deal puts life into US mass market.(Maybelline Inc.'s acquisition increases L'Oreal S.A.'s share in US cosmetics mass market)
- L'Oreal S.A., the French cosmetics manufacturer, has captured more than 28% of the US cosmetics mass market sales by acquiring Maybelline Inc. The US marketing unit of L'Oreal is also planning to expand L'Oreal's current market share of about 11% in the US cosmetics market. The US sales of L'Oreal...
- Research articles 1996-01-10
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