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- More Bad News for Starbucks as McCafe Moves in For the Kill
- Things are not looking good for Starbucks. McCafe's continue to spread -- almost 70 percent of McDonald's outlets now offer specialty coffee, and the Chicago Tribune has reason to believe McDonald's will launch a national advertising campaign for its coffee starting in May. "McCafe is a game-changer...
- Blog posts 2009-04-20
- Starbucks and McCafe Bring it On with New Ads
- Has Starbucks given up on convincing consumers that the $4-latte is a myth? The message of the new ad campaign seems to be 'okay, so maybe we do sell $4-lattes. But we're worth it.' Some sample slogans: "Beware of a cheaper cup of coffee....
- Blog posts 2009-05-06
Additional Resources
- McDonald's 'McCafe' Picks Up Steam, Challenging Starbucks
- The McDonald's latte has come to Chicago -- the biggest U.S. market yet for the McCafe phenomenon. New TV ads are luring Chicagoans to the chain's newly-equipped restaurants, using promises of free sample drinks every Monday. And supposedly, the majority of McDonald's restaurants across the country will be espresso-and-froth-capable by...
- Blog posts 2008-12-10
- Food Roundup: McCafe-Starbucks Battle Goes To Europe, Pringles Not Chips, And More
- McDonald's aims to overtake Starbucks in Europe -- McDonald's is expanding its McCafe across Europe, with plans to open hundreds of new stores by the end of the year. McDonald's has been thriving in the current economy, while rival Starbucks has been closing stores and struggling to keep up profits....
- Blog posts 2009-05-28
- McJava Man - McDonald's is opening McCafe for hot drinks and desserts - Brief Article
- McDonald's has found a new way to expand its reach--coffee. The burger giant opened its first McCafe in the U.S. in April. Located inside a McDonald's in the Loop area of Chicago, the coffee bar sells pastries, tea, desserts and, of course, coffee.
- Research articles 2001-07-01
- McDonald's oversees rollout of first McCafe concept on American shores
- CHICAGO -- McDonald's unveiled its first domestic McCafe here with the expectation that the gourmet coffee shop, which is successful overseas, will help move the Oak Brook, Ill.-based burger giant closer to its goal of doubling sales at existing U.S. restaurants over the next decade.
- Research articles 2001-05-14
- McDonald's takes hi-tech route with newest unit, 5th U.S. McCafe outlet
- OAK BROOK, ILL. -- Just weeks after a McDonald's franchisee unveiled a high-cost flagship restaurant in downtown Chicago, the world's largest burger chain last month opened another high-profile restaurant featuring high-tech accoutrements, a modern decor and the nation's fifth McCafe unit.
- Research articles 2005-06-06
- McDonald's Opens Cafe in U.S.(McCaffe gourmet coffee shop)(Brief Article)
- CHICAGO -- Adjacent to a McDonald's restaurant in downtown Chicago, McDonald's recently opened its first U.S. McCafe gourmet coffee shop, reports USA Today. This McCafe uses china cups, customers sit on soft leather couches. The walls are lined with CHICAGO -- Adjacent to a McDonald's...
- Research articles 2001-06-20
- Cappuccinos at golden arches Sarah O'Brien.
- * At McDonald's, executives are dipping into another libation: coffee. Last week, the fast-food chain opened its first U.S. McCafe -- a Starbucks knockoff that sports golden arches. The trial McCafe in Chicago offers coffee and desserts in a 3 ...
- Research articles 2001-05-07
- Starbucks, Dunkin' Donuts, McDonald's: Coffee Rivals Fight Breakfast War
- In an economy that increasingly favors cheap deals, Starbucks has been flailing while its competitors take advantage. McDonald's is expanding its McCafe into more and more markets, while Dunkin' Donuts is running various promotions as well as investing in advertising and new stores. Both companies are aggressively targeting Starbucks...
- Blog posts 2009-02-06
- Is Starbucks Coffee Actually That Good?
- Starbucks still has the lead in the coffee wars, but, with its McCafe assault, McDonald's is steadily gaining, according to recent analysis by BIGresearch. That should surprise nobody who's been following the companies and their increasingly heated battle. What might be a bit more surprising is that...
- Blog posts 2009-06-01
- Starbucks Goes All Out in Via Instant Coffee Launch
- Today is the national launch of Via instant coffee, and Starbucks is throwing itself into promoting the new product. Via first appeared in Chicago, Seattle and London stores several months ago, but now the coffee is making its debut across the U.S. and Canada. The official pitch...
- Blog posts 2009-09-29
- Starbucks No Longer a Luxury?
- A friend of mine, on the road for business, recently found himself at a small coffee shop in South Dakota. The barista handed him a tepid cup of vile-smelling brown water. My friend smiled at her, politely added his cream and sugar, stepped outside, and promptly emptied the cup into...
- Blog posts 2009-03-24
- McDonald’s Corporation Q2 2009 Earnings Call Transcript
- Question-and-Answer SessionMary Kay Shaw Thanks, Pete. I'll now open the call for questions. Operator instructions. And the first question is from David Palmer from UBS. David Palmer – UBS Hi. In the – Ralph, in the U.S., the McCafe launch has been successful, you've said in terms of your...
- Earnings calls 2009-07-23
- McDonald's offers drive-through coffee.
- Apr 12, 2006 (Food Industry Week NZ - ABIX via COMTEX) -- New Zealanders who do not have time to drink a coffee from a McDonald's McCafe now have an alternative. The fast-food company has announced the release of Espresso Pronto, which comes in fo ...
- Research articles 2006-04-12
- Did Somebody Say McLatte Half-Caf?(Brief Article)
- Leaving no segment unturned, McDonald's continues to explore new brand extensions. Most recently, it debuted McCafe in downtown Chicago. In March, the company opened the McDonald's with the Diner Inside in Kokomo, Ind. Leaving no segment unturned, McDonald's continues to explore new brand...
- Research articles 2001-06-01
- McDonald's Corporation Q1 2009 Earnings Call Transcript
- Question-and-Answer SessionMary Kay Shaw Your first question comes from [Jeff Farmer – Jefferies] [Jeff Farmer – Jefferies] As it relates to McCafe, I was looking for a little bit more color on what you've seen in the past when a new product transitions from the pre advertising to local...
- Earnings calls 2009-04-22
- Is Starbucks Good or Bad for Independent Coffee Shops?
- Supporters of independent coffee houses love to hate Starbucks -- so much that Starbucks is looking into shedding its branding in certain venues to create "local" coffee/wine bars that feel independent rather than corporate. This is a completely different battle than that between McDonald's and Starbucks --...
- Blog posts 2009-08-10
- McDonald's $1 breakfast menu set for January
- OAK BROOK, Ill. (Dec. 10, 2009) McDonald's will debut its $1 menu of five breakfast items nationwide in January, a move that observers say was orchestrated to reverse two months of negative same-store sales by pushing products during a once-lucrative daypart. McDonald's began testing a breakfast-for-a-buck menu back in August in...
- News items 2009-12-10
- McDonald's to lift fee for Internet access
- McDonald's Corp. said Monday that it will soon offer free wireless Internet access at most of its U.S. fast-food restaurants as it tries to broaden its appeal still further. "We're not just about hamburgers," said Dave Grooms, chief information officer for McDonald's USA. "We are about convenience and all kinds...
- News items 2009-12-16
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