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- Microsoft hires ad firm for secret mobile project
- Microsoft has reportedly hired ad agency McCann Erickson to work on a campaign for its top-secret mobile project codenamed ?Pink?. The firm is thought to be planning a Microsoft-branded mobile developed by the software giant’s recent acquisition, Danger. The phone will run an extra layer of software on top...
- Articles 2009-07-01
- McCann Erickson Closes an Office: Drip, Drip, Drip of Bad News Continues
- McCann-Erickson is closing its Brisbane, Australia, office. In the grand scheme of things it's not a big deal -- only 16 staff will be let go. But from a public relations perspective the closure looks like another drop within a steady rain of bad news that has enveloped the Interpublic...
- Blog posts 2009-11-27
Additional Resources
- Quick Hits; McCann-Erickson wins Verizon Wireless account.(Briefs)(REPRINT MANAGEMENT SERVICES)
- Verizon Wireless has awarded its national advertising account to McCann-Erickson, New York, and its media planning account to Universal McCann, both part of McCann-Erickson Worldgroup owned by Interpublic Group of Cos. The total account is estimated Verizon Wireless has awarded its national advertising account to...
- Research articles 2004-05-03
- McCann-Erickson takes [pounds sterling]150m Capital One advertising account. (Agencies)
- Capital One has appointed McCann-Erickson to handle its [pounds sterling]150m global advertising account. The business will be run out of McCann-Erickson's New York and London offices. Capital One has appointed McCann-Erickson to handle its [pounds sterling]150m global advertising account. The business will be run...
- Research articles 2003-04-17
- McCann computers its PC needs. (McCann-Erickson)(Brief Article)
- McCann-Erickson last year signed a deal to have a joint venture of IBM and AdWare Systems operate McCann's global computer system. Smart thinking: Let McCann run its ad agency, and let IBM run the computers. IBM would gradually replace machines as n McCann-Erickson last year...
- Research articles 1998-03-30
- Sedgwick Rd. Corrects Company Name Throughout Release; Sedgwick Rd. Sted McCann-Erickson
- Business Editors CORRECTION...by Sedgwick Rd. --BUSINESS WIRE In BW0690, (WA-MCCANN-ERICKSON) McCann-Erickson Names Dona Ross as Senior Vice President Brand Development, please note throughout the release the company name should be Sedgwick Rd. sted McCann-Erickson.
- Research articles 2001-04-23
- GM's emphasis on brands shakes up McCann-Erickson. (General Motors Corp.'s switch to brand management)
- General Motors Corp.'s switch to brand management has triggered rounds of changes at several of its roster ad agencies, and nowhere has it been more prevalent currently than at the Troy office of McCann-Erickson Worldwide. McCann is showing signs of tGeneral Motors Corp.'s switch to brand...
- Research articles 1996-12-16
- AMD gives L35m global account to McCann-Erickson
- Microchip manufacturer Advanced Micro Devices AMD has awarded its $50m (35m) global advertising account to McCann-Erickson and media business to Universal McCann. The brief is to overhaul the brand and take on market leader Intel.Microchip manufacturer Advanced Micro Devices AMD has awarded its $50m (35m) global advertising account to McCann-Erickson...
- Research articles 2002-03-14
- KidCom goes to Paris; Move is prep for global fight over cereal business.(McCann-Erickson WorldGroup; Saatchi & Saatchi)(Brief Article)
- Interpublic Group of Cos. has quietly launched under the McCann-Erickson WorldGroup banner a Paris outpost of KidCom, the kid marketing unit of sibling Campbell Mithun, Minneapolis. The move comes as McCann and rival Publicis Groupe's Saatchi & S Interpublic Group of Cos. has quietly launched under...
- Research articles 2001-12-10
- Keeping Coke, MasterCard happy adds new significance.(McCann-Erickson Worldwide)(Brief Article)
- The odds that McCann-Erickson Worldwide garnered more headlines in 2001 than most of its competitors are high. The new-business wins for Interpublic Group of Cos.' McCann were one reason. The shop won back coveted Coca-Cola Co. business. It included The odds that McCann-Erickson Worldwide garnered...
- Research articles 2002-01-14
- Local ad exec unites firm's GM brain trust; McCann Erickson's Neel heads up $305M account.
- Byline: Jean Halliday Garry Neel says he was shocked to discover that key executives of the McCann Erickson advertising agency who handle General Motors accounts worldwide had never gathered to share ideas. Neel, 49, who became McCann's first wo Byline: Jean...
- Research articles 2004-09-13
- BK flame-broils McCann; Len Fink to lead creative charge.(Burger King Corp., McCann-Erickson Worldwide)(Brief Article)
- Burger King Corp. dethroned Interpublic Group of Cos.' McCann-Erickson Worldwide as lead agency on its $400 million ad account-as the agency's old spoiler, Len Fink, takes creative control at the burger giant. Burger King Corp. dethroned Interpublic Group of Cos.' McCann-Erickson Worldwide as...
- Research articles 2001-10-01
- McCann boosts execs.(McCann-Erickson WorldGroup's executive changes)(Brief Article)
- Interpublic Group of Cos.' McCann-Erickson WorldGroup tapped three of its senior-most executives to assume additional responsibilities overseeing relations between global clients and all of the company's six marketing-communications entities, effecti Interpublic Group of Cos.' McCann-Erickson WorldGroup tapped three of its senior-most executives to assume additional...
- Research articles 2002-01-21
- McCann forms Olympics shop; O5 Group dedicated to tapping world market with offices in China, Italy, Greece.(McCann-Erickson WorldGroup)(Brief Article)
- Interpublic Group of Cos.' McCann-Erickson WorldGroup has created a dedicated agency for Olympic marketing, with plans to open an office in the great, untapped market of China. Interpublic Group of Cos.' McCann-Erickson WorldGroup has created a dedicated agency for Olympic marketing, with plans to...
- Research articles 2002-05-13
- McCann Erickson turnover falls.
- Brazil, Dec 20, 2002 (Gazeta Mercantil/SABI via COMTEX) The Brazilian division of the ad & marketing agency McCann Erickson announced its turnover will be only 2% higher than 2001', o fUS$695mil. The company' main project this year was the Nestle promotion in partnership with...
- Research articles 2002-12-20
- Blithely onward: since it won marketing week's agency reputations survey, there has been little joy for McCann-Erickson, which has shed executives as quickly as it has lost business, and has had its accounts investigated by the SEC. But if recently appoin
- The world's largest advertising network, McCann-Erickson, has not had an easy ride over the last year. Its European division is still at the centre of an investigation by US financial regulator the Securities and Exchange Commission into accounting The world's largest advertising network, McCann-Erickson,...
- Research articles 2003-10-30
- Two major local ad agencies form group to buy spot TV. (McCann-Erickson Worldwide and Campbell-Ewald Co.'s Local Communications Inc.)
- McCann-Erickson Worldwide and Campbell-Ewald have formed a spot-TV juggernaut that will purchase up to $800 million in local commercial time annually. The partnership of the two Interpublic Group of Cos.' agencies is called Local Communications Inc. aMcCann-Erickson Worldwide and Campbell-Ewald have formed a spot-TV juggernaut...
- Research articles 1996-09-16
- FYI . . .(The World: Ad Age Global News & Data)(Rupert Howell appointed president of McCann-Erickson WorldGroup Europe, Middle East and Africa and chairman of U.K. and Ireland; Japan Tobacco International appointed Vizeum to handle global media for R.
- Rupert Howell, 46, founder of WPP Group's HHCL Red Cell, to president of McCann-Erickson WorldGroup Europe, Middle East and Africa and chairman of U.K. and Ireland. Mr. Howell also sits on the worldwide board. ... Japan Tobacco International appointe Rupert Howell, 46, founder of WPP Group's...
- Research articles 2003-08-11
- Cut to the Chase.(Chasers)(United Technologies Corp.)(MasterCard International Inc.)(McCann-Erickson Inc.)
- Company: MasterCard, Purchase, N.Y. Agency: McCann Erickson, New York Market: Small business Quick chase: It's another one of those priceless moments from MasterCard, but this one is in the workplace. In the well-scripted, well-produced spot, an entr Company: MasterCard, Purchase, N.Y. Agency: McCann Erickson, New ...
- Research articles 2006-11-13
- MSN COMES HOME: .(McCann-Erickson Worldwide San Francisco campaign for Microsoft)(Brief Article)
- Microsoft Corp. last week kicked off a $150 million-plus global brand campaign for its newly upgraded MSN Explorer with a :30 titled "Butterfly." McCann-Erickson Worldwide, San Francisco, breathes life into Microsoft's butterfly icon; it fl Microsoft Corp. last week kicked off a $150 million-plus global ...
- Research articles 2000-09-25
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