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- Mead Johnson's Enfamil Advertising Referred to FTC Over Dubious Baby IQ Claims
- The National Advertising Division has asked the FTC to look into Mead Johnson Nutritionals' advertising of Enfamil infant formula. The NAD -- which functions as the advertising industry's internal police force -- has thrice asked Mead Johnson to stop making unsupported claims for Enfamil. Those claims include...
- Blog posts 2009-02-25
- Mead Johnson Sued a 3rd Time Over Alleged False Baby Formula Ads
- Mead Johnson has been sued a third time over alleged false and misleading advertising for its Enfamil baby formula brand. by Jim Edwards
- Blog posts 2009-05-01
Additional Resources
- Bristol-Myers Squibb Sees Perfect Timing to Divest Huge Mead Johnson Nutrition Stake
- The Burrill Report submits: Bristol-Myers Squibb BMY will sell its last non-biopharmaceutical holding, a majority stake in Mead Johnson Nutrition MJN, the company said. The pediatric nutrition company produces Enfamil baby formula and is a leading supplier of children’s nutritional products globally. Bristol-Myers’ move, part of a wider healthcare...
- External links 2009-11-26
- Another trade dress infringement case surfaces.(Mead Johnson and Company Inc. and PMB Products LLC)(Brief article)
- Mead Johnson & Co., Evansville, Ind., a subsidiary of New York City-based Bristol-Meyers Squibb, and a provider of science-based pediatric nutrition products, has filed a lawsuit against Gordonsville, Va.-based PMB Products LLC for an alleged trade dress infringement issue regarding Mead Johnson's Enfamil LIPIL infant formula....
- Research articles 2007-01-01
- Mead Johnson is spun off by Bristol-Myers
- NEW YORK -- Mead Johnson Nutrition Co.'s stock opened for trading on the New York Stock Exchange last month and rose 10% in its opening day. The $720 million initial public offering was part of the spin-off of Mead Johnson from former parent company Bristol-Myers Squibb Co., which acquired...
- Research articles 2009-03-02
- IPOs Back in Style as Bristol Myers Squibb Spins Off Mead Johnson Nutrition
- As another average Monday comes to an end on Wall Street, a not so predictable rest of the week still awaits. It looks as if IPOs are back with a bang this week after almost 10 months of being on somewhat of a hiatus due to the deepening recession our...
- External links 2009-02-10
- Mead Johnson sees another year of healthy growth, BUSINESS TIMES
- Business Times Malaysia 01-16-2002 MALAYSIAN children under six drank 24,510 tones of powdered milk worth RM468.6 million in 2001. On average, each child under the age of four consumes four tins of powdered milk a week. ...
- Research articles 2002-01-16
- Formula marketer busts myths; Mead-Johnson debunks wives' tales in web, TV, print ads.(News)(Mead Johnson Nutritionals launches a new advertising campaign)
- Byline: NORMANDY MADDEN Mead Johnson Nutritionals, the infant milk division of Bristol Myers Squibb, is rehashing old wives' tales in Southeast Asia in a TV, print and online branding exercise to gain the trust of new mothers. The company's approach highlights changing...
- Research articles 2003-10-13
- Mead Johnson: Nothing says "quality" like gravure printing
- Difficult, but worth the effort, rotogravure-printed shrink film projects a high-quality image for its premium beverages. When Mead Johnson Nutritionals introduced its new Viactiv[TM] line of energy beverages, it wanted the entire offering to have the look of quality. That included not only individual bottles, but also shrink-wrapped four-packs....
- Research articles 2000-08-01
- Mead Johnson Nutrition IPOs Today
- Originally written on 2/6/09. I remember reading this last year and this morning I read it from Yahoo Finance. Here is the prospectus at the SEC, and here is a glimpse at IPOHome. It looks like Mead Johnson MJN are going to IPO on Feb 10. (from the roadshow,...
- External links 2009-02-10
- Investors Lap Up Mead Johnson IPO
- Abbi Adest submits: Mead Johnson's MJN IPO yesterday received a warm welcome from investors, who drove the shares up as much as 13% in their first day of trading. The infant formula maker's shares closed at $26.43, up about 10% from their pricing of $24 and 1.7% from the open....
- External links 2009-02-12
- Aiming for the world.(Mead Johnson Nutritional Group repackages Enfamil, introduces Enfagrow, new toddler food)(Brief Article)
- In a major brand redesign with global aspirations, Mead Johnson Nutritional Group, a Bristol-Myers Squibb division, rolls out new packaging for its Enfamil, a product series embracing 200+ SKUs of prenatal and infant nutritional supplements. At the same time, the company is expanding the line with...
- Research articles 2001-05-01
- Food makers troll for aging boomers; Recasting Metrecal as the Red Bull for 50+ crowd.(News)(Mead Johnson and Company Inc.)
- Byline: JULIE JARGON Two local entrepreneurs too young to have tasted the original are bringing back Metrecal, the diet drink of the 1960s and '70s, hoping to reformulate and repackage it into a healthful, hip drink for baby boomers. With Metrecal,...
- Research articles 2005-04-25
- Store-Brand Infant Formula Company PBM Products Files Formal Response to Mead Johnson & Co. Lawsuit
- To: LEGAL AFFAIRS EDITORSContact: Joe Shields, Director of Public Relations of PBM Products, LLC, +1-800-959-2066 ext. 131, jshields@pbmproducts.comGORDONSVILLE, Va., Jan. 10 /PRNewswire-USNewswire/ -- Store-brand infantformula company PBM Products, LLC, has filed a formal response to a lawsuitfiled by Mead Johnson & Co., a division of Bristol-Myers Squibb and maker ofEnfamilR...
- Research articles 2007-01-10
- Brazil: Kellogg's and Mead Johnson adapted products to local demand.
- Brazil, Jun 6, 2001 Kellogg's reformulated the Chokos cereal brand in Brazil in order to adapt it to local market demand. With the move, Chokos' sales increased by 34% between 1999 and 2000. Mead Johnson Nutritionals launched a new nutritional supplement brand called Sustagen...
- Research articles 2001-06-11
- MEAD JOHNSON READIES FULL LINE FOR VIACTIV BRAND: WOMEN TARGETED IN $15 MIL EFFORT TO MOVE BEYOND CALCIUM CHEWS.
- Infant formula marketer Mead Johnson Nutritionals, drawing on its marketing credentials with women, will launch a new nutritional supplement superbrand early next year. An estimated $15 million ad campaign will support a line of female-targeted drinks and nutrition bars that will expand its...
- Research articles 1999-07-19
- Mead Johnson Sells Viactiv Supplements To McNeil Unit
- NcNeil Nutritionals has acquired the Viactiv business from Mead Johnson Nutritionals. "Viactiv is an outstanding fit with our expanding portfolio of nutritional brands," maintains Michael Sneed, president of McNeil Nutritionals. "The brand gives us an entry into the $500 million calcium supplement category."
- Research articles 2001-08-27
- Novartis to acquire Mead Johnson's adult medical nutrition business
- Novartis, Basel, Switzerland, recently announced plans to acquire the brands, trademarks, patents and intellectual property assets of Evansville, IN-based Mead Johnson & Company's global adult medical nutrition business in a $385 million cash transaction. According to Novartis, the completion of the transaction will offer it a strong presence in the...
- Research articles 2004-01-01
- Mead Johnson's
- EVANSVILLE, Ind. - Mead Johnson's new Boost nutritional energy bars should hold 5 percent of the $500 million nutritional drink and snack category by year's end, predicted Matt Sherman, Boost group marketing manager. The bars, which launched last month, represent a line extension of Boost nutritional energy drink and will...
- Research articles 1998-07-20
- Biex Partners with Mead Johnson Nutritionals to Market System for Identifying Preterm Delivery Risk
- DUBLIN, Calif.--BW HealthWire--May 12, 1999-- Biex, Inc. announced today an agreement with Mead Johnson Nutritionals, a division of Bristol-Myers Squibb Company, to co-promote the first non-invasive biochemical marker for spontaneous preterm labor and delivery. The SalEstR System, developed by Biex, measures levels of estriol in saliva. Estriol is...
- Research articles 1999-05-12
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