Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly...
Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...
There's always been a steady stream of media types transitioning into PR, but these days, it seems like a flood. Yet despite the fact that journalists and PR people have close professional links, that doesn't mean it's easy for journalists to make the switch to the other side. It's like...
Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...
Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...
I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
I was at a PRSA meeting recently where a member and former journalist referred to her new career in PR as "coming over to the dark side." I've always liked the sound of that quip, but I think we in the industry need to retire that line...
Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...
PR crisis maven Sam Singer dominates the market here in Northern California -- I can't remember the last time a crisis broke and he wasn't quickly retained as the counselor/spokesperson. His clients include the San Francisco 49ers, BART and Chevron. His latest client: The San Francisco Zoo,...
It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
The Internet is changing the definition of "old media" right before our eyes, according to a panel of journalists who work for "old media" but have jobs on their web sites. Panelists Daniel Gaines, Editorial Operations Manager of latimes.com, Keith Jenkins, Newsroom Multimedia Director of the...
My friends over at Bulldog Reporter have a terrific weekly audio conference series featuring two types of panels: top journalists or top PR experts. I've helped them run the panels in the past and now serve as a guest moderator when the regular moderator, Brian Pittman, has other duties....
Ken Sunshine is one of the superstars of PR. His client roster includes celebrities such as Ben Affleck, Barbra Streisand, Jon Bon Jovi, Leonardo DiCaprio, Michael Moore, and Justin Timberlake and non-profits like the Natural Resources Defense Council, Calvary Hospital, and the New York Organ Donor Network. ...
Most PR people I know don't like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. So what...
If you're interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, "The Fame Formula." Go to the podcast with...
PR pros and executives constantly wring their hands in frustration trying to get media coverage. But at the same time, they often overlook the simplest and most effective way to get in the media: cooperating with journalists when they ask for your help. Blogger Ewan McLeod has...
Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly...
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