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- The Fundamentals of a Strong PR Department
- Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...
- Blog posts 2008-07-03
- Are Better Trained Bloggers Better For PR?
- Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
- Blog posts 2008-06-16
- Putting a Face on New Media Journalists
- Bill Clinton has worked hundreds of rope lines, shaking hands and making small talk with thousands of people. So he probably never gave a second thought to what he would say to the nice lady at a recent event who made a comment about the unflattering Vanity Fair article about...
- Blog posts 2008-06-09
- Bush Online Interview a Wake-up Call for PR
- George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...
- Blog posts 2008-05-15
- The Power of Storytelling and the Decline of the Mainstream Media
- I've now had a chance to reflect on the Bulldog Reporter 2008 Media Relations Summit held earlier this week, and I wanted to share a couple of thoughts. First off, a shout-out to all the terrific folks I met at the conference and to anyone discovering this...
- Blog posts 2008-04-11
- The Right Way and Wrong Way to Do Media Interviews by Email
- An emerging PR tactic is to insist on being interviewed by email. It allows the interview subject to have almost total control of the information provided to the journalist, and creates a record of what was said. I recommend this tactic when appropriate. Times when it is...
- Blog posts 2008-03-20
- Getting Your Online Newsroom in Shape
- Great webinar today featuring Ibrey Woodall of TEKgroup International and Keith Jenkins of the Washington Post on the subject of online media relations. I hope you had a chance to join us. One of the takeaways for me as moderator was the need to really focus on...
- Blog posts 2008-02-26
- Sign of the 'Times:' Old Gray Lady Cuts Newsroom Staff
- One of my mantras of 21st century media relations is that "the New York Times is not going away." In other words, just because we're seeing a rise of social media and new important online media outlets such as TechCrunch and Light Reading, you shouldn't assume that means that long-standing...
- Blog posts 2008-02-15
- Why Your Execs Need to be Media Trained
- I'm off to do a media training today, and I thought it was a good opportunity to explain the strategy behind having executives and spokespeople go through formal media training. As the famous line from Alice in Wonderland goes more or less, "if you don't know where...
- Blog posts 2008-02-07
- Let's Stop Calling it "The Dark Side"
- I was at a PRSA meeting recently where a member and former journalist referred to her new career in PR as "coming over to the dark side." I've always liked the sound of that quip, but I think we in the industry need to retire that line...
- Blog posts 2008-02-05
- Get Ready for the New World of Media Ethics
- In the good old days before the rise of social media, most established media outlets had pretty strict ethical guidelines designed to impart an air of objectivity on their reporting. No fancy lunches, no cases of liquor, no expensive Christmas presents, no all-expenses-paid trips. Product samples were to be tested...
- Blog posts 2008-02-04
- Online Video is the New Business Media
- Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...
- Blog posts 2008-01-22
- Deloitte Study Reveals Shifting Consumer Media Landscape
- The global consulting firm Deloitte & Touche has released its second annual survey on the what it calls "the state of Media Democracy" -- that is, how online and other digital communications tools are changing the way we "consume" information. Deloitte only released an overview of the...
- Blog posts 2008-01-10
- Crisis Expert's Secrets of Success
- PR crisis maven Sam Singer dominates the market here in Northern California -- I can't remember the last time a crisis broke and he wasn't quickly retained as the counselor/spokesperson. His clients include the San Francisco 49ers, BART and Chevron. His latest client: The San Francisco Zoo,...
- Blog posts 2008-01-07
- It's Christmas Week. Do You Know Where Your PR Department Is?
- It's Christmas week, traditionally a slow time of year for most businesses. Time to take a few days, be with the family, recharge the batteries, and eat too much. You'll notice that the news media is not one of the businesses taking the week off. They have...
- Blog posts 2007-12-24
- "Old" Media Wants Audio and Video for Their Web Sites Too
- The Internet is changing the definition of "old media" right before our eyes, according to a panel of journalists who work for "old media" but have jobs on their web sites. Panelists Daniel Gaines, Editorial Operations Manager of latimes.com, Keith Jenkins, Newsroom Multimedia Director of the...
- Blog posts 2007-12-14
- Keeping The Love Alive With Mainstream Media
- My friends over at Bulldog Reporter have a terrific weekly audio conference series featuring two types of panels: top journalists or top PR experts. I've helped them run the panels in the past and now serve as a guest moderator when the regular moderator, Brian Pittman, has other duties....
- Blog posts 2007-11-30
- Why You Still Have to Respect Old Media
- To judge by the amount of interest PR people have in social media and new communications technologies, you'd think that these forms of mass communication had completely overtaken traditional media as the dominant way that most people get their news, information and entertainment. It just isn't so....
- Blog posts 2007-11-21
- Ken Sunshine's Secrets to Expanding Your Client Base
- Ken Sunshine is one of the superstars of PR. His client roster includes celebrities such as Ben Affleck, Barbra Streisand, Jon Bon Jovi, Leonardo DiCaprio, Michael Moore, and Justin Timberlake and non-profits like the Natural Resources Defense Council, Calvary Hospital, and the New York Organ Donor Network. ...
- Blog posts 2007-11-20
Additional Resources
- PRSA Silicon Valley Announces Hands-on Executive Media Training
- Executives who want to hone their mediainterview skills will have an opportunity to engage in a hands-on trainingworkshop with some of the brightest minds in media on Friday, March 28 from11 a.m. to 1 p.m. at the Cooley Café in Palo Alto. The session is an opportunity for communications professionals...
- Articles 2008-03-19
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