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- Online Compares Favorably To Other Media Across Generations, According to New Online Publishers Association Report
- NEW YORK -- Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media The Online Publishers Association OPA announced today the results of its Generational Media Study, the fourth installment in a series of research reports...
- Research articles 2004-09-21
- Online Publishers Association presents findings of study into media habits of 18 to 34 year olds
- INTERNET BUSINESS NEWS-C1995-2004 M2 COMMUNICATIONS LTD The Online Publishers Association OPA, an organisation formed to help online publishers become more attractive to advertisers, has released the results of a study into the media habits of 18 to 34 year olds. The research conducted by Greystone Communications revealed that...
- Research articles 2004-04-21
- Consumers with Workplace Internet Access Spend More Time in a 24-Hour Day Online than Watching TV
- Business Editors/High Tech Writers NOTE TO MEDIA: Charts are available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com NEW YORK--BUSINESS WIRE--Jan. 8, 2002 New Study from the Online Publishers Association Examines Media Consumption, Behaviors and Attitudes of...
- Research articles 2002-01-08
- Online Publishers Association Undertakes Groundbreaking Online Advertising Studies with Millward Brown IntelliQuest
- Business Editors and High-Tech Writers NEW YORK--BUSINESS WIRE--Oct. 29, 2001 The Online Publishers Association OPA announced today that after a comprehensive review of online publishing industry issues, it has commissioned two groundbreaking studies of online advertising with Millward Brown IntelliQuest. The first study will explore the media...
- Research articles 2001-10-29
- Media Mix Study
- The slides talk that the Online Publishers Association OPA commissioned Millward Brown IntelliQuest to conduct a media mix study to understand how online advertising can work in combination with offline advertising. Specifically, this research was designed to test recall and memorability of online advertising and television advertising – each alone...
- White papers 2002-03-01
Additional Resources
- New Online Publishers Association Study Identifies Key Experiences That Drive Web Usage; Results of User Experience Study Conducted with the Media Management Center at Northwestern University Unveiled on Eight-City ''Eyes on the Internet'' Tour
- NEW YORK -- The Online Publishers Association OPA today unveiled the results of its latest research project, the "Online User Experience Study." Conducted in partnership with the Media Management Center at Northwestern University, the study identified 22 experiences that describe and define of how people interact with and relate to...
- Research articles 2005-06-01
- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- 24/7 Real Media, DoubleClick and Tacoda Systems Join Online Publishers Association as Associate Members
- Business & High-Tech Editors NEW YORK--BUSINESS WIRE--April 5, 2002 The Online Publishers Association OPA announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members. The OPA introduced associate membership in December 2001 to allow vendors and organizations that support the online publishing...
- Research articles 2002-04-05
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- Quality Online Publishers Gather in New York to Offer Insights on Value and Future of Their Respective Enterprises
- Business & Technology Editors NEW YORK--BUSINESS WIRE--June 10, 2002 Online Publishers Association Leaders of CondeNet, MSNBC.com and Washingtonpost.Newsweek Interactive Share Positive Outlook at Luncheon Hosted by Online Publishers Association Several prominent members of the Online Publishers Association OPA gathered today in New York...
- Research articles 2002-06-10
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- Times' Reader Comments Show Ignorance About Online Ads
- After reading comments like the ones following this blog post by The New York Times Saul Hansell, it once again hits me upside the head just what a dire situation online media is in. There are several reasons for this, some of which I'll detail in future...
- Blog posts 2009-05-13
- Why News Corp. and Murdoch Won't Quit Google
- NEW YORK (AdAge.com) -- Pulling media sites out of Google search results is a bold idea, but there are many reasons to think it's not the future of the web. And if it's not the future of media companies as a whole, it's probably not even the future of News...
- News items 2009-11-15
- Forbes.com Underscores Premium Online Content's Monetization Morass
- Yesterday, I read one of those news items that seemed strangely overlooked, maybe because a lot of people who read it didn't really grasp what was going on: it was the story that the legendary Silicon Valley v.c. Roger McNamee was stepping down from the board of Forbes Media, which...
- Blog posts 2009-05-19
- ContentNext Media Breakfast: 'Managing The Advertising-Sales Process'
- Managing the ad-sales process is one of the great challenges for publishers—it was also the focus of a breakfast panel that we held in New York last week. On the panel were Riley McDonough, the SVP/General Manager at Thomson Reuters (NSDQ: TRIN), and James Smith, the Chief Revenue Officer...
- External links 2009-08-06
- Local Web Media Offer Significant Advertising Advantage
- Marketing Charts submits: Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association [OPA]. The new...
- External links 2008-08-26
- High-quality Content Sites Report Substantial Third-Quarter and Year-to-Date Ad Revenue Growth
- Business Editors & High-Tech Writers NEW YORK--BUSINESS WIRE--Nov. 7, 2002 Many leading online publishers reported strong third-quarter earnings results, according to publicly filed documents and a recent survey of 18 Online Publishers Association OPA members. The interactive divisions of major media companies posted strong gains in advertising...
- Research articles 2002-11-07
- Study Makes Case For Online Advertising
- "In a just-released study conducted by the Online Publishers Association and Millward Brown IntelliQuest, it has been shown that a young, affluent audience not only is online more than they consume other media, they're also receptive to online advertising, using it more than other advertising for learning about new products...
- Case studies 2003-01-01
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