Resources

4 Resources for

media and richard d. amme

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Public Relations : A Veteran's Tips For Surviving the Media: If you want the bottom line on how to save your skin with the press, talk to someone who has been in the trenches. Richard "Rick" Barentine - the former CEO of the International Home Furnishing Marketing Association - jousted successfully with media for 22 years. This endlessly interviewed executive...; Tags: Media, Richard D. Amme, Public Relations, Advertising & Promotion, Marketing, Corporate Communications; White papers 2003-01-01
Crisis Management: The Hard Lesson of Having Nothing to Say: The Need for Speed: Saying nothing may be legally pleasing to avoid misstatement, but it hardly enhances reputation or reassures outsiders. That is why media coaching is valuable. It is a path to reputation-saving actions and comments. This article discusses a case about a company which underscores an aphorism about war. After being...; Tags: Media, Victim, Richard D. Amme, Crisis Management, Advertising & Promotion, Litigation, Marketing, Business Operations; White papers 2003-01-01
Crisis Management: Set Your Media Expectations Low In A Crisis: Understanding the Media: It is very essential that in a crisis management, one should set media expectations low. For this old principles can be followed. Some of these include: act at lightning speed in a crisis, avoid a press conference when reporter's guns are cocked, don't overlook any victims or perceived victims, do...; Tags: Media, Crisis, Richard D. Amme, Crisis Management; White papers 2003-01-01
Crisis Management : Set Your Media Expectations Low in a Crisis - Understanding the Media: If a person wants a glimpse of how a crisis in his company might be covered by the news media, go to the local video store and check out Akira Kurosawa's film classic Rashomon. Rashomon shows a savage assault from the totally different points of view of victim, attacker, and...; Tags: Media, Crisis, Richard D. Amme, Rashomon, Crisis Management, Advertising & Promotion, Marketing; White papers