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- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Study touts pub ads' ROI; But some media buyers are skeptical of fairfield study's impact.(Fairfield Research Inc.)
- A new study shows solid returns for companies that advertise in trade publications, but media buyers say they would be surprised if the findings dramatically change current media buying habits. A new study shows solid returns for companies that advertise in trade publications, but...
- Research articles 2001-04-16
- IT'S AD BUYERS TURN TO SPEAK.(Viacom-CBS merger)(Brief Article)
- The looming combination of Viacom and CBS Corp. makes it imperative that the ``buy'' side of the advertising marketplace-agency media buyers and their advertiser clients-take stock of exactly where its interests lie as this next wave of media consoli The looming combination of Viacom and CBS...
- Research articles 1999-09-13
- AdAuction revamps for one-stop ad buys;with $25 million in funding and a new name, exchange hopes to redefine media buys .(Brief Article)
- Media buyers are not immune to the advent of trading exchanges. Media buyers are not immune to the advent of trading exchanges.
- Research articles 2000-05-08
- Media stream hits resistance; Buyers are intrigued but wary to plunge into a fragmented field.(Ogilvy and Mather Worldwide Inc. does test run with American Express and Sears)(Brief Article)
- Streaming media-live audio and video content transmitted over the Web-could become one of the next big Internet advertising opportunities, yet media buyers and planners are cautious about making the next move. Streaming media-live audio and video content transmitted over the Web-could become one of...
- Research articles 2001-02-26
- Samsung: Cut Ad Rates (Multichannel News)
- A top Samsung Electronics executive pleaded for cable networks to drop their advertising rates last Tuesday, warning that media buyers will continue to turn to Internet advertising and other new media if the television business doesn't change. A top Samsung Electronics executive pleaded for...
- Research articles 2005-08-01
- CBS counters cable's assault on TV upfront.
- Broadcaster says TBS viewership study misleads media buyers Broadcaster says TBS viewership study misleads media buyers
- Research articles 1998-04-06
- Advertising On the Internet:New Aberdeen Group Report Helps Marketing Executives and Media Buyers Leverage the Web
- BOSTON--BUSINESS WIRE--Nov. 16, 1998--In a report published today, Aberdeen Group provides the insight that advertising executives, advertisers, technology vendors, and media buyers need to leverage the Internet as an effective channel for promotion. Aberdeen projects that Internet advertising spending will reach $5.1 billion by the year 2000. To sustain this...
- Research articles 1998-11-17
- CNN says it's serious about election coverage.(Top of the Week)
- CNN kicked off its own campaign last week in New York, trotting out its star anchors and correspondents for media buyers and advertisers to preview its coverage plans for the 2004 presidential race. CNN kicked off its own campaign last week in New...
- Research articles 2003-10-27
- Univision ban on dot-com ads riles media buyers.(Univision Communications Inc.; Internet/Web advertising)(Brief Article)(Statistical Data Included)
- Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic Web sites. Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic...
- Research articles 1999-12-06
- Sharp focus: the focus on programming-led focus groups is sharper than ever as channels battle to compete in an increasingly cluttered environment that's only going to get worse with the slew of digital channels. But, the media buying industry says, it mi
- Some television stations in Asia--and new entrants in particular--have upped their use of focus groups in a bid to deepen access and understanding of target audiences. What they aren't exploring as they attempt to expand their businesses, according Some television stations in Asia--and new...
- Research articles 2004-07-01
- Media agencies miffed by RFP seeking deal data ;$40 mil DTC account believed to be for AstraZeneca.
- A request for proposals circulating for a direct-to-consumer pharmaceutical account has upset some media buyers because of the proprietary information it seeks. A request for proposals circulating for a direct-to-consumer pharmaceutical account has upset some media buyers because of the proprietary information it...
- Research articles 2000-02-21
- Our daily breadth: with the depth of its reporting well established, the BBC World is now seeking to showcase its breadth of programming. Magz Osborne looks at the BBC World's new campaign to take East Asia. (Campaigns).
- A senior pay-TV executive recently bemoaned the current advertising climate and berated media buyers who predicted a 2002 upturn that has yet to materialise. "But I'm just glad I'm not in news," he said. "Those guys have got one hell A senior pay-TV executive...
- Research articles 2002-11-01
- Ad-Sales Execs Eye Web, ITV Roles.(nteractive television)(Brief Article)
- LOS ANGELES -- New Internet- and interactive-advertising fueled revenue opportunities can only grow in the future, four cable sales executives and a media buyer on a Western Show panel agreed last week. One such opening is the sale of regional ...
- Research articles 2000-12-04
- `Bazaar' bets on facelift to raise sagging fortunes;Comeback: Hearst fights back from No. 4 position.
- The redesigned Harper's Bazaar that hits newsstands Jan. 17 will be closely scrutinized by fashionistas, media buyers and competitors eager to discern how a new editor will attempt to revive the struggling title. The redesigned Harper's Bazaar that hits newsstands Jan. 17 will...
- Research articles 2000-01-10
- It's the fall canning season: ABC, first to act, puts the lid on Push, Nevada and That Was Then; NBC's Just Shoot Me next? (Top of the Week).(Brief Article)
- Although ABC and media buyers are crowing about the performance of its Tuesday-night schedule, it was the first network to announce cancellations last week, showing that it still has plenty of work to do on the rest of its schedule. Although ABC...
- Research articles 2002-10-14
- Deep breath;Cable starter: Passionate Oxygen execs see Web link as key role for consumers, advertisers.(Brief Article)
- Oxygen media's new cable network's entrance into its first TV upfront is not turning out to be the breath of fresh air it had hoped, according to some analysts and media buyers. Oxygen media's new cable network's entrance into its first TV upfront is...
- Research articles 2000-05-15
- Networks forgo March fetes: Broadcast pre-upfront presentations had become glamorous, multimedia events. (Programming).(television network marketing)(Brief Article)
- Normally, in March, 200 top media buyers trek from New York to Los Angeles to get an early glimpse of what the major broadcast networks have cooking in development. The pre-upfront presentations, called the March Screenings, have become glamorous, Normally, in March, 200...
- Research articles 2002-03-11
- NetRatings debuts Web planning service. (Online Observer)(Brief Article)
- Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers see how their banner ads are performing on a site-by-site basis. Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers...
- Research articles 1998-03-30
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