What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there’s little need to employ an agency. However, the skills offered by agencies are just...
What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there’s little need to employ an agency. However, the skills offered by agencies are just as...
A new study shows solid returns for companies that advertise in trade publications, but media buyers say they would be surprised if the findings dramatically change current media buying habits. A new study shows solid returns for companies that advertise in trade publications, but...
The looming combination of Viacom and CBS Corp. makes it imperative that the ``buy'' side of the advertising marketplace-agency media buyers and their advertiser clients-take stock of exactly where its interests lie as this next wave of media consoli The looming combination of Viacom and CBS...
A top Samsung Electronics executive pleaded for cable networks to drop their advertising rates last Tuesday, warning that media buyers will continue to turn to Internet advertising and other new media if the television business doesn't change. A top Samsung Electronics executive pleaded for...
Streaming media-live audio and video content transmitted over the Web-could become one of the next big Internet advertising opportunities, yet media buyers and planners are cautious about making the next move. Streaming media-live audio and video content transmitted over the Web-could become one of...
BOSTON--BUSINESS WIRE--Nov. 16, 1998--In a report published today, Aberdeen Group provides the insight that advertising executives, advertisers, technology vendors, and media buyers need to leverage the Internet as an effective channel for promotion. Aberdeen projects that Internet advertising spending will reach $5.1 billion by the year 2000. To sustain this...
CNN kicked off its own campaign last week in New York, trotting out its star anchors and correspondents for media buyers and advertisers to preview its coverage plans for the 2004 presidential race. CNN kicked off its own campaign last week in New...
Some television stations in Asia--and new entrants in particular--have upped their use of focus groups in a bid to deepen access and understanding of target audiences. What they aren't exploring as they attempt to expand their businesses, according Some television stations in Asia--and new...
Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic Web sites. Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic...
A request for proposals circulating for a direct-to-consumer pharmaceutical account has upset some media buyers because of the proprietary information it seeks. A request for proposals circulating for a direct-to-consumer pharmaceutical account has upset some media buyers because of the proprietary information it...
A senior pay-TV executive recently bemoaned the current advertising climate and berated media buyers who predicted a 2002 upturn that has yet to materialise. "But I'm just glad I'm not in news," he said. "Those guys have got one hell A senior pay-TV executive...
LOS ANGELES -- New Internet- and interactive-advertising fueled revenue opportunities can only grow in the future, four cable sales executives and a media buyer on a Western Show panel agreed last week. One such opening is the sale of regional ...
The redesigned Harper's Bazaar that hits newsstands Jan. 17 will be closely scrutinized by fashionistas, media buyers and competitors eager to discern how a new editor will attempt to revive the struggling title. The redesigned Harper's Bazaar that hits newsstands Jan. 17 will...
Although ABC and media buyers are crowing about the performance of its Tuesday-night schedule, it was the first network to announce cancellations last week, showing that it still has plenty of work to do on the rest of its schedule. Although ABC...
Oxygen media's new cable network's entrance into its first TV upfront is not turning out to be the breath of fresh air it had hoped, according to some analysts and media buyers. Oxygen media's new cable network's entrance into its first TV upfront is...
Normally, in March, 200 top media buyers trek from New York to Los Angeles to get an early glimpse of what the major broadcast networks have cooking in development. The pre-upfront presentations, called the March Screenings, have become glamorous, Normally, in March, 200...
Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers see how their banner ads are performing on a site-by-site basis. Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers...
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