<![CDATA[media buyer Resources | BNET]]> en-us <![CDATA[Hulu Tensions Show Conflict Between Online And Broadcast]]> Mon, 16 Nov 2009 06:05:24 -0800 NWS NWS <![CDATA[JP Morgan: Media Buyers Expect Ad Spend To Rise At Least 5 Percent In H209]]> Wed, 07 Oct 2009 12:48:36 -0700 JPM JPM <![CDATA[Levi's Asks for Transparency and Media Buyers Balk]]> Mon, 10 Nov 2008 08:38:28 -0800 <![CDATA[Media Buyers Gloomy on Everything But Mobile and Online]]> Mon, 07 Jul 2008 20:55:50 -0700 <![CDATA[Using an Advertising Agency]]> Fri, 09 Nov 2007 11:04:18 -0800 <![CDATA[Using an Advertising Agency]]> Mon, 14 May 2007 16:51:09 -0700 <![CDATA[Samsung: Cut Ad Rates (Multichannel News)]]> Mon, 01 Aug 2005 00:00:00 -0700 SEC SEC <![CDATA[Press your remote, get a car delivered: interactive ads make their debut--again.(Ad Infinitum)(Advertisement)]]> Mon, 11 Apr 2005 00:00:00 -0700 11760 11760 <![CDATA[Sharp focus: the focus on programming-led focus groups is sharper than ever as channels battle to compete in an increasingly cluttered environment that's only going to get worse with the slew of digital channels. But, the media buying industry says, it mi]]> Thu, 01 Jul 2004 00:00:00 -0700 SHCAY SHCAY <![CDATA[Divide intervention: the great revenue race is leading Asia's multichannel programmers into new rows. The latest research argument highlights sharp divisions in opinion on what the industry really needs.(research)]]> Sat, 01 Nov 2003 00:00:00 -0800 <![CDATA[CNN says it's serious about election coverage.(Top of the Week)]]> Mon, 27 Oct 2003 00:00:00 -0800 <![CDATA[Our daily breadth: with the depth of its reporting well established, the BBC World is now seeking to showcase its breadth of programming. Magz Osborne looks at the BBC World's new campaign to take East Asia. (Campaigns).]]> Fri, 01 Nov 2002 00:00:00 -0800 <![CDATA[It's the fall canning season: ABC, first to act, puts the lid on Push, Nevada and That Was Then; NBC's Just Shoot Me next? (Top of the Week).(Brief Article)]]> Mon, 14 Oct 2002 00:00:00 -0700 <![CDATA[Networks forgo March fetes: Broadcast pre-upfront presentations had become glamorous, multimedia events. (Programming).(television network marketing)(Brief Article)]]> Mon, 11 Mar 2002 00:00:00 -0800 <![CDATA[Web-based businesses seeking to measure up.(Brief Article)]]> Mon, 30 Apr 2001 00:00:00 -0700 <![CDATA[Study touts pub ads' ROI; But some media buyers are skeptical of fairfield study's impact.(Fairfield Research Inc.)]]> Mon, 16 Apr 2001 00:00:00 -0700 <![CDATA[Media stream hits resistance; Buyers are intrigued but wary to plunge into a fragmented field.(Ogilvy and Mather Worldwide Inc. does test run with American Express and Sears)(Brief Article)]]> Mon, 26 Feb 2001 00:00:00 -0800 AXP AXP <![CDATA[Ad-Sales Execs Eye Web, ITV Roles.(nteractive television)(Brief Article)]]> Mon, 04 Dec 2000 00:00:00 -0800 <![CDATA[Deep breath;Cable starter: Passionate Oxygen execs see Web link as key role for consumers, advertisers.(Brief Article)]]> Mon, 15 May 2000 00:00:00 -0700 <![CDATA[AdAuction revamps for one-stop ad buys;with $25 million in funding and a new name, exchange hopes to redefine media buys .(Brief Article)]]> Mon, 08 May 2000 00:00:00 -0700