Why should you have a usb-powered remote like the one shown on the left for your computer? There are a lot of reasons. First, it combines the PowerPoint usefulness and laser pointer of this wireless presenter with the folds-into-your-laptop's-PCMCIA-Slot portability of a Mogo mouse. Second, it has controls...
Wal-Mart's chief executive, H. Lee Scott Jr., said yesterday that he "doesn't care" if the company ever conducts business in New York city, pointing out that it's too expensive and too exasperating. Local labor unions, with support from democratic members of the city council, have created much of the resistance...
A well-planned crisis communication team and spokesperson will have a set of messages that they know very well and will endeavor to communicate them during a crisis. The messages will incorporate the organization's objectives, along with responses to anticipated questions. The form given in the article will help crystallize the...
Johnson & Johnson might have had better luck had it decided to introduce a line of baby itching powder or Band-Aids guaranteed to make the "ouch" even worse. As it stands, though, its decision last August to sue the Red Cross over use of the instantly recognizable symbol they both...
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