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- Nielsen Media Research Wins TV Ratings Contract in Sweden; Swedish Industry Renews For Another Seven Years
- STOCKHOLM -- Nielsen Media Research, the world's leading multinational media research company and unit of VNU N.V., announced today that it has won a new, seven-year contract to provide television audience ratings in Sweden. The contract takes effect from September 2005 and runs through to August 2012.
- Research articles 2004-06-17
Additional Resources
- NPD and Media Metrix e-Visory Report Shows Tenfold Increase in 1999 Online Toy Sales Over 1998; Sales Projected To Reach 1.6 Billion By 2002
- Business & Internet Editors PORT WASHINGTON, N.Y.--BUSINESS WIRE--March 8, 2000 Online toy sales catapulted from $45 million in 1998 to $425 million in 1999, according to a new e-Visory Report released by leading marketing information provider The NPD Group, Inc. and Media Metrix (NASDAQ:MMXI), the pioneer and leader...
- Research articles 2000-03-08
- CIMM To Meet With Five Set-Top Data Providers
- The Coalition for Innovative Media Measurement next week plans to meet with Nielsen, Rentrak, TiVo, TRA and TNS Media Research -- the first five in a group of companies currently providing set-top box data -- to discuss how they can work together with CIMM. CIMM formally launched in September, formed...
- News items 2009-11-05
- CIMM: Too Soon To Tell About Set-Top Data Standards
- It's too early to determine whether the Coalition for Innovative Media Measurement should specify standards for how set-top box data is collected and described, said Colleen Fahey Rush, MTV Networks executive vice president of strategic insights and research. Representatives from the 15 members of CIMM -- a group of media...
- News items 2009-11-11
- Does Your PR Group Help Make Sales?
- If you think of "public relations" as the way that customers perceive a company, there's no question that good PR can grease the wheels. But if you think about "public relations" as the group of people inside the company who are chartered to create that image with the public, I'm...
- Blog posts 2009-03-04
- Does Your PR Group Help Make Sales?
- If you think of "public relations" as the way that customers perceive a company, there's no question that good PR can grease the wheels. But if you think about "public relations" as the group of people inside the company who are chartered to create that image with the public, I'm...
- Blog posts 2009-03-04
- Among 18 Nations, Thais Top World Cup Viewers.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Aug. 5--Among 18 countries surveyed, Thailand had the largest number of viewers for the World Cup soccer tournament. Thailand accounted for 269 million viewers out of almost 1.5 billion in those countries, according...
- Research articles 2002-08-05
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
- CanWest Global Communications F1Q08 (Qtr End 11/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Carl Bayard - Genuity Capital Markets. Carl Bayard – Genuity Capital Markets Couple of questions. First off, a question for John Maguire. I was just wondering if you have an estimate of what the clean EPS number would be if...
- Earnings calls 2008-01-10
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- WPP and Nielsen swap assets
- WPP is selling its 50% stake in TV measurement firm, AGBNielsen Media Research, to venture partner Nielsen. The deal will give Nielsen full ownership of AGBNielsen. In exchange WPP will acquire Nielsen's advertising analytics firm, SRDS, and campaign organiser, PERQ/HCI. The UK ad giant will also acquire Nielsen's 11%...
- Articles 2008-11-13
- Who is a Candidate for Desktop Linux?
- I personally do not fall into the group of people that can easily migrate away from Windows, but that doesn't mean you or someone you know can't make the switch. As I said in earlier post last month, the work that I do in my professional life requires that I...
- News items 2009-10-11
- Planning the Campaign Cycle
- Every sales prospect goes through a "customer journey," moving from a prospect with little or no awareness of a company and its products to a loyal, repeat customer. At each stage of the journey, companies can use specific marketing tools and activities to engage prospects and communicate with them effectively....
- Articles 2007-11-30
- Lachlan Murdoch eyes Hollywood Reporter deal
- Lachlan Murdoch, the eldest son of media mogul Rupert Murdoch, is closing in on his second deal in as many weeks, with a joint offer for a group of trade magazines, including Billboard and The Hollywood Reporter, and relatedexhibitions.The offer for the bulk of Nielsen Business Media, which could...
- News items 2009-11-29
- From giant leap to big bang: Nasa prepares moon smashing satellite
- Nasa's attempt to smash two probes into the moon's surface could prove the presence of water and hint at a faster, cheaper future for space exploration As Britain tucks into its lunch on Friday, hundreds of scientists, engineers and astronomers on the other side of the planet will...
- News items 2009-10-07
- The Rise and Rise of the Social Network Q&A
- Sandra Hanchard and I presented a webinar titled ‘The Rise and Rise of the Social network' earlier this week, and due to time constraints we could not answer all the questions posed to us, so the following are our responses. We are interested in your comments on any or all...
- News items 2009-11-11
- Online Buzz Tough to Manage and Measure
- During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...
- Blog posts 2007-07-30
- Internet Advertising Revenue Report
- Conducted by the New Media Group of PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the "Internet Advertising Revenue Report" was initiated by the Interactive Advertising Bureau IAB in 1996. The results reported are the most accurate measurement of Internet/on-line advertising revenues since the data is compiled directly...
- White papers 2004-09-01
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