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- Make It Easy for Journalists to Find Information in Your Website
- Traditional media relations activity has consisted of a 'Push' approach to providing information to the media. The Internet provides a 'Pull' approach in which a journalist obtains information from one's website only when they want it. Many journalists now accept the Web for use as a basic research tool. They...
- White papers
Additional Resources
- Handling Media Inquiries
- Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires. Are you equipped to reply promptly in order to meet publishing deadlines?...
- Articles 2007-05-03
- AICPA in the Media - First Quarter 2006 Highlights
- The AICPA's ongoing media relations efforts work to keep the national and business press informed about the Institute's wide-ranging initiatives. This is the first of a new, regular feature highlighting the Institute's recent media activity.The AICPA's ongoing media relations efforts work to keep the national and business press informed about...
- Research articles 2006-04-01
- News From Nowhere
- Most public relations practitioners are seeking to generate media coverage of events, organizations, products and services which are not inherently newsworthy or interesting. The challenge is to make them newsworthy and interesting. But the routine activities of most organizations are essentially dull. In contrast, the mainstream media wants excitement, drama,...
- White papers 2003-05-01
- Natrol Selects Hill & Knowlton as Part of New Marketing Efforts
- LOS ANGELES -- Leading Nutritional Supplement Company Looks to Expert Marketing Communications Team to Launch Natrol My Defense and Other New Products Natrol, Inc. (Nasdaq:NTOL), a leading manufacturer and distributor of nationally branded nutritional supplements, today announced it has chosen communications leader Hill & Knowlton as its public relations...
- Research articles 2004-07-14
- RUSSIA: ALL AREAS OF "GAZPROM" ACTIVITY TO BE AUDITED SOON.(by Russian Audit Chamber)(Brief Article)
- The Russian Audit Chamber is soon to carry out a general audit of "Gazprom" activities. This will include Gazprom's relations with the advertising holding company "Media Most" and ... The Russian Audit Chamber is soon to carry out a general audit of "Gazprom" activities....
- Research articles 2000-10-12
- Full Transcript of Ericsson’s 3Q05 Conference Call — Q&A (ERICY)
- Earnings Call ExcerptHere’s the entire text of the Q&A from Ericsson’s (ticker: ERICY) Q3 2005 conference call. The prepared remarks are here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-07
- Where to Find the Bright Spots in 2009
- NEW YORK (AdAge.com) -- The worst November-December retail season since 1970; taxpayer bailouts to save Detroit; marketing budgets slashed; tens of thousands laid off across agencies, media companies and marketing departments; and still more cuts coming every day. You've read the bad news, and no one's denying that it's grim,...
- News items 2009-08-07
- Maroon PR of Marriottsville selected by Professional Baseball
- Maroon PR, of Marriottsville, announced it has been selected by the Professional Baseball Athletic Trainers Society to be its agency of record. Maroon PR will assist PBATS and partners American Diabetes Association and the American Academy of Orthopaedic Surgeons with brand building and media relations efforts for PBATS' annual PLAY...
- Research articles 2007-04-10
- AMA Adopts Policies to Promote Healthier Food Options to Fight Obesity in America
- To: NATIONAL EDITORSContact: Lisa Bevilacqua of AMA Media Relations, +1-312-464-5980 CHICAGO, June 27 /PRNewswire-USNewswire/ -- The American Medical Association AMA today adopted policies at its Annual meeting to address factors that may be adding to the increase in obesity among Americans. "Making wise food choices and increasing physical activity can...
- Research articles 2007-06-27
- ASFSA's Sackin joins Bush transition team's agricultural advisory committee
- ASFSA FAIRFAX, VA. -- Barry Sackin, who normally tracks activity in the federal government for the American School Food Service Association, is participating in government formation this month. Sackin, the association's director of government affairs and media relations, was appointed to the transition team for the incoming Bush...
- Research articles 2001-01-22
- Comedy Central net reworks marketing.
- Comedy Central is restructuring its marketing department to more effectively convey the network's image to consumers, operators and affiliates. The areas of marketing, on-air promotion and media relations will now all report to Art Bell, senior vice president of marketing. "That will...
- Research articles 1993-10-18
- Medical Mutual of Ohio Issues Fraud Report
- To: MEDICAL EDITORS Contact: Ed Byers, Manager, Media Relations of Medical Mutual of Ohio, +1-216-687-2685, ed.byers@mmoh.com CLEVELAND, March 5 /PRNewswire/ -- Armed with some nifty software and a small, but ambitious staff, John Shoemaker, manager of Medical Mutual of Ohio's Financial Investigation Unit uncovered $4.9 million in fraudulent activity...
- Research articles 2008-03-05
- Why You Need PR
- While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...
- White papers 2003-11-17
- Launching a New Product
- New product launches are crucial to the success of a business; they demand careful planning and flawless execution. Internal communications are vital to the early success of the program, as is the support of senior management, who must commit resources to the project.What You Need to KnowIt seems that there...
- Articles 2007-02-28
- Nielsen Huddles With Clients On TV-Internet Measurement
- Nielsen on Friday will meet with cable operators, cable programmers, broadcasters, ad agencies and advertisers in New York to provide an update on its efforts to measure Internet-video and TV viewing in a consolidated fashion as well as to get input on how "TV Everywhere" online services may be folded...
- News items 2009-10-19
- Full Transcript of Comcast’s 3Q05 Conference Call — Prepared Remarks (CMCSA)
- Earnings Call ExcerptHere’s the entire text of the prepared remarks from Comcast’s (ticker: CMCSA) Q3 2005 conference call. The Q&A is here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note: this...
- Earnings calls 2005-11-16
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Limited Brands, Inc. May 2008 Sales Call Transcript
- Earnings Call ExcerptLimited Brands, Inc. LTD May 2008 Sales Call June 5, 2008 7:30 am ET Executives Amie Preston – Vice President of Investor Relations Presentation Amie Preston Good morning! I am Amie Preston, Vice President of Investor Relations, and this is Limited Brands May Sales...
- Earnings calls 2008-06-05
- DaimlerChrysler Q2 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Friedrich Lauer We take the first question from Johan Grabe, please. Johan Grabe - Deutsche Bank Yes, good afternoon. Johan Grabe, Deutsche Bank. Three questions if I may. First of all on Mercedes on your updated margin guidance I wonder whether you could provide the...
- Earnings calls 2007-07-25
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