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	<title><![CDATA[media technology Resources | BNET]]></title>
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		<title><![CDATA[Can Metrics Catch Up With Media Technologies' Rapid Growth?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346888]]></link>
		<description><![CDATA[The author shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development. Advertisers will need a new Agency Of Record AOR - a single agency responsible for coordinating efforts across all agencies of a specific client - soon. This will...]]></description>
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		<pubDate>Tue, 05 Feb 2008 00:00:00 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/media+technology.html"><![CDATA[Media Technology]]></category>
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