Resources

9 Resources for

media training

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Why Media Training Matters More Than Ever
In addition to my duties as the Catching Flack blogger, I conduct media training sessions for corporate executives and PR professionals. I started blogging on my own blog mainly to promote myself and my services, but when I moved over to Catching Flack I've covered a wide range of topics...
Tags: Jon Greer, Marketing, Advertising & Promotion, Media Training
Blog posts 2008-03-26
Time to Add Gawker to Your RSS Feed
In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....
Tags: Jon Greer, Corporate Communications, Marketing, Internet, Advertising & Promotion, Public Relations, Blogging, Blog, Media Training, RSS, RSS Feed
Blog posts 2008-02-18
Why Your Execs Need to be Media Trained
I'm off to do a media training today, and I thought it was a good opportunity to explain the strategy behind having executives and spokespeople go through formal media training. As the famous line from Alice in Wonderland goes more or less, "if you don't know where...
Tags: Jon Greer, Marketing, Advertising & Promotion, Interview, Media Training, Media
Blog posts 2008-02-07
Naval Air Systems Command Uses Macromedia Breeze to Deliver Rich Media Training to 30,000 Personnel Worldwide
SAN FRANCISCO -- Innovative Computer-Based Training Technology Speeds Rich, Interactive Training to Users; Eliminates Requirement for Client-Side Software
Tags: Macromedia Breeze Live, Macromedia Inc., media training, training
Research articles 2004-12-08
Prepare for the Firm's Media Crisis
Law firms have a lot to think about: keeping clients happy, turning a profit, and marketing the firm, to name just a few. They certainly do not want to worry about a shake-up within their own organization. But while many lawyers already know how to speak to a reporter about...
Tags: Media Training, Training, Spokesperson, Legal Times, Advertising & Promotion, Workforce Management, Marketing, Human Resources
White papers 2003-01-01
Integrating Public Relations and Legal Strategy: Media Training
Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very...
Tags: Strategy, Media Training, Interview, Bernstein Crisis Management, Newsroom, Public Relations, Advertising & Promotion, Marketing, Corporate Communications
White papers
Research Designs For Assessing The Impact of Media Training Programs
Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the various levels of impact and differentiating...
Tags: Researcher, Media Training, University Of Georgia, Advertising & Promotion, Marketing
White papers 2003-05-15
Who's Media Training These Guys?
Another day, another "negative repeat" from a Presidential candidate. Today it's John McCain on "The View": Joy Behar brought up two of his recent ads against Mr. Obama... “We know those two ads are untrue, they’re lies,” she said, and yet at the end of each, Mr. McCain’s voice...
Tags: Advertisement, Advertising & Promotion, John McCain, Jon Greer, Marketing, Media Training
Blog posts 2008-09-12
Who's Media Training These Guys?
Who's Media Training These Guys?RE: Who's Media Training These Guys?Their MommaRE: Who's Media Training These Guys?I think trying to reign in the madness that is Joe Biden with a microphone requires a person of dedicated purpose and relentless intensity. Offering to "throw him in for free" either makes you a...
Tags: Advertising & Promotion, media training
Discussion threads 2008-09-15

Additional Resources

Advanced Media Training Excercises It's Option To Acquire All Remaining Issued and Outstanding Shares of Dematco Limited, While Other Companies Announce Results, Revenues and Projected Sales Revenues, Aquisitions, and Project Progress.
M2 PRESSWIRE-12 December 2006-shazamstocks.com: Advanced Media Training Excercises It's Option To Acquire All Remaining Issued and Outstanding Shares of Dematco Limited, While Other Companies Announce Results, Revenues and Projected Sales Revenues, Aquisitions, and Project ProgressC1994-2006 M2 COMMUNICATIONS LTD RDATE:12122006 Wellington,...
Tags: Dematco Ltd., Samsonite Corp.
Research articles 2006-12-12
IMPLEMENTING MEDIA TRAINING PROGRAMME.(Government Activity)(Brief Article)
A call for proposals for the implementation of a training programme for professionals in the European audiovisual programme industry, MEDIA Training 2001 to 2005, has been announced by the European Commission's Education and Culture DG Among the actions to be implemented are the improvement of vocational...
Tags: European Commission, MARKETING, training
Research articles 2001-03-15
IRAQ: EXILES LEARN PR TECHNIQUES. A.(group of exiles get course of media training)(Brief Article)
group of Iraqi exiles living in North America and Europe started a four-day course of media training at the U.S. State Department in Washington this week. The 17-strong group will be taught how to write opinion pieces, give speeches, and do television and radio interviews, CNN...
Tags: Iraq, MARKETING, radio, U.S., U.S. Department of State
Research articles 2002-09-09
As Companies Appear In The News, Showcase Products At A Conference, Obtain Public Relations Agency, Execute Purchase Agreement, And Enter Next Stage Of Board Member Appointment, While Advanced Media Training's Subsidiary Began Processing First Contract.
M2 PRESSWIRE-6 February 2007-Stockguru.com: As Companies Appear In The News, Showcase Products At A Conference, Obtain Public Relations Agency, Execute Purchase Agreement, And Enter Next Stage Of Board Member Appointment, While Advanced Media Training's Subsidiary Began Processing First ContractC1994-2007 M2 COMMUNICATIONS LTD RDATE:06022007...
Tags: In The News Inc.
Research articles 2007-02-06
Mashable's Guide to Jobs in Social Media & Marketing
If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
Tags: Social Media, Computer Associates International Inc., Opportunity
News items 2009-10-22
media experience, The
A media training course incorporating completed Radio & TV programmes TV presenter Nigel Jay is introducing a new departure along the familiar path of media training. The Media Experience is more than just a training session in interview techniques. Participants from business, industry and public organisations will...
Tags: British Broadcasting Corp., MARKETING, radio, training, TV
Research articles 1999-04-01
Five Questions to Ponder in Checking The Pulse of Your Media Relations Efforts
Effective media relations begin with a firm plan that includes, at a minimum, these steps: Annual goals which must be measurable, Target audiences, Key messages, Strategies to reach target audiences and Evaluation how to measure success. One must involve the media relations staff in the planning process, then re-visit the...
Tags: Simpson Communications, Media Relation, Advertising & Promotion, Marketing
White papers 2003-01-01
AFP launches foundation to promote higher media standards
PARIS AFP — Agence France-Presse, the international news agency, on Thursday launched the AFP Foundation to train journalists in developing countries and help humanitarian groups and other enterprises with media training. The agency has given its foundation, which will be based at the AFP headquarters in Paris, the aim...
Tags: Agence France-Presse, Quality, standards
Research articles 2007-09-13
Omega Performance and ABA Announce Exclusive Training Partnership; Best of Breed 'High-Performance Multimedia Series' of Financial Services Training Products to be Co-Branded
SAUSALITO, Calif.--BUSINESS WIRE--Dec. 14, 1998--Omega Performance Corporation today announced that it has entered into a partnership with American Bankers Association ABA which will see the ABA co-brand and sell Omega's award-winning High Performance series of multi-media training products. The new deal ensures that ABA members have immediate access to the...
Tags: American Bankers Association, financial, high-performance, training
Research articles 1998-12-15
EP APPROVES SWISS PARTICIPATION IN MEDIA 2007.(European Parliament )(Brief article)
The European Parliament approved Switzerland's participation in the European programme to support the audiovisual industry MEDIA 2007 on 19 February in Strasbourg consultation procedure. The Council had given its backing to the European Commission's proposal for a decision in September last year. Switzerland was already participating...
Tags: EP, European Commission, European Parliament, FINANCE, MARKETING, media, Strategy, Switzerland
Research articles 2008-03-03
Media trainer becomes driving force at Speedway
While most eyes were on the Indianapolis Motor Speedway's 2-1/2-mile oval this month, Kevin Long was more interested in what happened in the media room. Long is not a news reporter, but he's been focused on every word spoken to the media this month by drivers, team managers and owners....
Tags: Indy Racing League LLC
Research articles 2007-05-28
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