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	<title><![CDATA[media training Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to media training]]></description>
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		<title><![CDATA[Who's Media Training These Guys?]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=3482&messageID=16469&start=0]]></link>
		<description><![CDATA[Who's Media Training These Guys?RE: Who's Media Training These Guys?Their MommaRE: Who's Media Training These Guys?I think trying to reign in the madness that is Joe Biden with a microphone requires a person of dedicated purpose and relentless intensity. Offering to "throw him in for free" either makes you a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 15 Sep 2008 08:36:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[media training]]></category>
	</item>
	<item>
		<title><![CDATA[Who's Media Training These Guys?]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=309]]></link>
		<description><![CDATA[Another day, another "negative repeat" from a Presidential candidate. Today it's John McCain on "The View":  Joy Behar brought up two of his recent ads against Mr. Obama... â€œWe know those two ads are untrue, theyâ€™re lies,â€ she said, and yet at the end of each, Mr. McCainâ€™s voice...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 12 Sep 2008 15:45:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
	</item>
	<item>
		<title><![CDATA[Why Media Training Matters More Than Ever]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=188]]></link>
		<description><![CDATA[In addition to my duties as the Catching Flack blogger, I conduct media training sessions for corporate executives and PR professionals. I started blogging on my own blog mainly to promote myself and my services, but when I moved over to Catching Flack I've covered a wide range of topics...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 26 Mar 2008 11:45:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
	</item>
	<item>
		<title><![CDATA[Time to Add Gawker to Your RSS Feed]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=165]]></link>
		<description><![CDATA[In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 18 Feb 2008 09:17:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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		<title><![CDATA[Why Your Execs Need to be Media Trained]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=151]]></link>
		<description><![CDATA[I'm off to do a media training today, and I thought it was a good opportunity to explain the strategy behind having executives and spokespeople go through formal media training.    As the famous line from Alice in Wonderland goes more or less, "if you don't know where...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Feb 2008 08:04:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/interview.html"><![CDATA[Interview]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
	</item>
	<item>
		<title><![CDATA[Naval Air Systems Command Uses Macromedia Breeze to Deliver Rich Media Training to 30,000 Personnel Worldwide]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Dec_8/ai_n8551271]]></link>
		<description><![CDATA[SAN FRANCISCO -- Innovative Computer-Based Training Technology Speeds Rich, Interactive Training to Users; Eliminates Requirement for Client-Side Software]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 08 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/macromedia+breeze+live.html"><![CDATA[Macromedia Breeze Live]]></category>
		<category domain="http://resources.bnet.com/topic/macromedia+inc..html"><![CDATA[Macromedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[media training]]></category>
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	<item>
		<title><![CDATA[Research Designs For Assessing The Impact of Media Training Programs]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276299]]></link>
		<description><![CDATA[Before conducting an evaluation of any training program, including a media training program, the researcher must make two very important decisions. The researcher must decide what to evaluate and the researcher must decide how to evaluate. Deciding what to evaluate often means differentiating the various levels of impact and differentiating...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 15 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/researcher.html"><![CDATA[Researcher]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+georgia.html"><![CDATA[University Of Georgia]]></category>
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		<title><![CDATA[Prepare for the Firm's Media Crisis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=65698]]></link>
		<description><![CDATA[Law firms have a lot to think about: keeping clients happy, turning a profit, and marketing the firm, to name just a few. They certainly do not want to worry about a shake-up within their own organization. But while many lawyers already know how to speak to a reporter about...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[Training]]></category>
		<category domain="http://resources.bnet.com/topic/spokesperson.html"><![CDATA[Spokesperson]]></category>
		<category domain="http://resources.bnet.com/topic/legal+times.html"><![CDATA[Legal Times]]></category>
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		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
	</item>
	<item>
		<title><![CDATA[Integrating Public Relations and Legal Strategy: Media Training]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=265034]]></link>
		<description><![CDATA[Crisis is an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse. Reporters come to any interview with an agenda based on the editorial demands of their employer and their own desire for high-level visibility. The newsroom is a very...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/media+training.html"><![CDATA[Media Training]]></category>
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