A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...
The Carter Center, the University of Calgary, and the Canadian Foundation for the Americas have developed interactive, Web-based maps detailing media coverage during national elections. The maps are intended to increase transparency in campaign finance reform and democracy-building efforts by illustrating where media outlets are ...
Breakthrough interactive and Web-based maps detailing media coverage during national elections were unveiled February 9, 2006, by The Carter Center, the University of Calgary, and the Canadian Foundation for the Americas FOCAL. Developed using state-of-the-art Geographic Information Systems GIS technology, the maps are...
BOSTON -- The AberdeenGroup, a leading provider of fact-based research and insights focused on the global, technology-driven value chain, today announced the appointments of Alex Adamopoulus and Peter Kastner as senior research analysts in Aberdeen's expanding Technology Research practice. "As technology takes an even tighter...
WOBURN, Mass. -- Demandware, Inc., a leader in on-demand ecommerce solutions, today announced the appointment of Ruth Habbe to the role of vice president of marketing. Habbe brings more than 25 years of high-level marketing and sales expertise to the Demandware team, including extensive experience leading an organization that successfully...
CHICAGO -- Bacon's Information, a provider of media research, distribution, monitoring and evaluation services for PR and corporate communications professionals, today announced a significant expansion of the media contact database featured in the MediaSource and MediaSource Premium service lines. This expansion of information on media contacts is a...
NORDIC BUSINESS REPORT-5 December 2003-Observer AB to raise SEK68m in directed share issueC1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com The Swedish business and communication intelligence company Observer AB said on Friday (5 December) that it would undertake a directed new share issue of two million shares. The new...
NORDIC BUSINESS REPORT-3 December 2003-Observer AB acquires MediaMap IncC1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com The Swedish business and communication intelligence company Observer AB said on Wednesday (3 December) that it had agreed to acquire the US communications management solutions company MediaMap Inc in a USD23m deal. The...
Business Editors WATERTOWN, Mass.--BUSINESS WIRE--June 25, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to corporate communications departments and public relations agencies, today announced the addition of healthcare, business and consumer analysts to its award-winning directory of media and analyst contacts. ...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--June 16, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to corporate communications departments and public relations agencies, today announced that Bright Horizons (NASDAQ: BFAM) has implemented MediaMap PerformaTM to enhance its overall corporate communications initiatives. Performa will...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--June 2, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to corporate communications departments and public relations agencies, today announced that it will begin adding information about Weblogs and their authors to its media directory...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--May 20, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to corporate communications departments and public relations agencies, today announced that MediaMap PerformaTM has earned the 2002 SABRE Award for Product of the Year. The SABRE...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--April 21, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to public relations agencies and corporate communications departments, today announced that Identitech Incorporated has implemented MediaMap PerformaTM to drive communications initiatives across their enterprise. Performa will track the...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--March 31, 2003 MediaMap today announced that it has achieved significant growth in its corporate client portfolio, as more businesses continue to select and implement MediaMap PerformaTM for comprehensive media intelligence and advanced relationship management and analysis capabilities. MediaMap's growing list...
Business Editors/High-Tech Writers NEW YORK--BUSINESS WIRE--March 3, 2003 Forbes.com (www.forbes.com) Senior Editor Arik Hesseldahl was recognized as the "Most Frequently Searched Online Journalist" in the Feb. 17 issue of PR News, among MediaMap's user base of more than 25,000 professionals in public relations agencies and corporate...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--Jan. 27, 2003 MediaMap, the industry leader in delivering Communications Management CM solutions to public relations agencies and corporate communications departments, today announced a tight partnership with Cymfony, a 7-year-old software and services company, whose technology is powering MediaMap Performa AnalyticsTM....
High tech services such as technology consulting, systems integration and implementation of enterprise-wide software applications like customer relationship management CRM are predicted to become a $700 billion industry by 2005. Intangible services require a more relationship-driven approach to marketing and sales -- which...
Business Editors/High-Tech Writers WATERTOWN, Mass.--BUSINESS WIRE--Dec. 16, 2002 MediaMap, the industry leader in delivering Communications Management CM solutions to public relations agencies and corporate communications departments, today announced the availability of MediaMap PerformaTM, a Web-based application that allows companies to manage media relationships, distribute messages and...
Business Editors WATERTOWN, Mass.--BUSINESS WIRE--Dec. 11, 2002 20 Year Telecom Veteran Peter Marsh Has a Proven Record of Selling Products and Services to the Fortune 1000 MediaMap today named Peter Marsh senior vice president of sales and marketing to drive sales of...
By Design In the September issue, you ran an article called "Post With the Most" ("A+ Ads") highlighting the marketing efforts of MediaMap, a company that provides journalists and PR people with an online/e-mail-based research tool. The article raved about the stopping power...
Articles 2002-12-01
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