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Understanding PR Spam

A huge part of publicity success is knowing precisely who your target journalists are, and anticipating what they're going to write about next. These are such obvious components to the process that it's generally pretty perplexing why so many PR folks spam media targets with irrelevant email pitches and...

Tags: editorial calendar, spam, Travis Van, Network World, eWeek, MediaMap, public relations, technology

Blog posts 2007-07-17

Additional Resources

Factiva and MediaMap Expand Strategic Relationship; New Partnership Extends Innovative Communications Management Solution

Business Editors NEW YORK & WATERTOWN, Mass.--BUSINESS WIRE--May 20, 2002 FactivaTM, a Dow Jones and Reuters Company, and MediaMap announced that the companies have expanded their strategic relationship, originally established in 1999, by adding MediaMap to the Factiva Partner Network. Under the agreement, Factiva will provide an...

Tags: Innovative Communications

Research articles 2002-05-20

Forbes.com Senior Editor Arik Hesseldahl No. 1 'Most Frequently Searched Online Journalist' According to PR News And MediaMap Research

Business Editors/High-Tech Writers NEW YORK--BUSINESS WIRE--March 3, 2003 Forbes.com (www.forbes.com) Senior Editor Arik Hesseldahl was recognized as the "Most Frequently Searched Online Journalist" in the Feb. 17 issue of PR News, among MediaMap's user base of more than 25,000 professionals in public relations agencies and corporate communications departments...

Tags: Forbes, MARKETING

Research articles 2003-03-03

Do Emails to General "Info@" Addresses Get Read?

A reader asks ...I understand that it's important to target journalists with relevant material, but I'm having a hard time figuring out HOW to identify/find/get in touch with those journalists. Many journals have a general email address on their site if you dig enough (eg, "Send all press releases to...

Tags: e-mail, target list, Travis Van, home furnishing, tips and tricks, public relations

Blog posts 2007-07-19

MediaMap's Performa Analytics First to Provide Real-Time Measurement of Corporate Reputation; Solution Based on Partner Cymfony's Advanced Natural Language Processing Engine

Business Editors/High-Tech Writers

Tags: natural language processing

Research articles 2003-01-27

Notes from the on-line revolution. (Worldata Inc's WebConnect, MediaMap's MediaManager 2.0, and CyberSource's Software.net)

"There is no business on the Info Highway yet," Microsoft's Nathan Myhrvold recently told Business Week. "Anybody who says they're ahead must be in their own private Idaho." Maybe so, but lately the on-line revolution has been the "There is no business on the Info Highway...

Tags: CyberSource Corp., IBM Lotus Notes

Research articles 1995-06-30