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- As It Revamps Ad Exchange, Microsoft Turns To OpenX For Ad Serving
- Microsoft’s ad exchange business has been fairly quiet since it bought AdECN about two years ago, but as challengers like Google (NSDQ: GOOG) have ramped up their ad exchange and display business, the Redmond software giant is putting pieces in place to help it catch up. For one thing,...
- External links 2009-11-02
- AOL Looking To Reduce Global Workforce By One-Third
- As it prepares for its Dec. 9 spinoff from Time Warner (NYSE: TWX), AOL CEO Tim Armstrong may need to reduce one-third of the company’s workforce by one-third as it reorganizes itself, according to an SEC filing. The goal of the restructuring is to reduce ongoing annual operating...
- External links 2009-11-19
Additional Resources
- All-Star Women's Site WowOwow Raises Additional $1.5 MIlion
- WowOwow.com, the site launched earlier this year by five female media stars—including 60 Minutes' Lesley Stahl, conservative pundit Peggy Noonan and gossip maven Liz Smith—has received an addition $1.5 million in funding, MediaMemo reports. The round was led by Bob Pittman's Pilot Group and the Rhime Group. The site...
- External links 2008-12-08
- The New York Times Sells Its First Front Page Display Ad
- The New York Times became the second to last major newspaper to run a front page display ad today. An ad for CBS, It's 2.5 inches high and runs across the bottom of the page. The Wall Street Journal, USA Today and The Los Angeles Times all already...
- News items 2009-08-07
- Broadband Content Bits: Universal/Meebo; Crackle's New Shows; YouTube Live Stats; XFire's JV with H3
- -- Universal seeds Meebo with content: Social communications company Meebo will feature videos from Universal Music Group artists like The Killers and Kanye West on its site and in its MediaBar ad platform. As part of the promotion, UMG will embed Meebo's IM and chat rooms into a number...
- External links 2008-11-25
- Music Service iLike In Search Of A Buyer: Report
- Social music service iLike is on the block, MediaMemo reports—with existing stakeholder Ticketmaster and online music pioneer *RealNetworks* at the top of the potential buyers list. ILike has raised about $16 million in funding since its launch in 2006, with Ticketmaster and Bob Pittman's Pilot Group as its investors....
- External links 2008-11-25
- Industry Moves: Patrick Keane Out Of CBS Interactive Position
- Patrick Keane, the former Googler who was the EVP and CM at CBS Interactive (NYSE: CBS), has been transitioning out of his position, and hasn't been in office in the last month, sources have confirmed, following an earlier report from Mediamemo. He was brought in early last year by...
- External links 2008-12-09
- CBS Interactive Reorg: More Info and Merging of Some Units; Internal Memo
- We reported first on the CBS Interactive (NYSE: CBS) reorg and layoffs last night, and since then, it has been confirmed by the company, and some other bits of info have been trickling out. Now, from the internal memo sent out earlier today by Qunicy Smith (posted here at...
- External links 2008-12-12
- paidContent Quick Hits: 8.13.09
- » The Associated Press plans to ask member papers to keep some of its content off their websites and instead link to a central AP site. [Nieman Journalism Lab]» Within a year, ten million Americans will own a Kindle, says JP Morgan Analyst Imran Khan. [MediaMemo]» Wednesday was a...
- External links 2009-08-13
- Apple's iTunes Increases Its Lead In The Music Market
- A year-and-a-half after surpassing Wal-Mart (NYSE: WMT) as the biggest music retailer in the United States, Apple’s iTunes now accounts for a quarter of all music sales in the U.S., up from 21 percent a year ago, according to the NPD Group. And it likely has lots of room...
- External links 2009-08-18
- MySpace Memo: Media Link Will Refocus Ad Strategy On 'Day-To-Day Basis'
- MySpace CEO Owen Van Natta’s memo outlining the relationship with ad and marketing consultancy Media Link is out and MediaMemo’s Peter Kafka has it here. As Van Natta says, the company needs to find the right balance between content and commerce. Media Link, which is headed by ad vet...
- External links 2009-08-20
- Industry Moves: DoubleClick's Rubenstein Is The Latest Google To Exit
- Michael Rubenstein is the latest high profile Google (NSDQ: GOOG) exec to depart the company to pursue other interests, MediaMemo’s Peter Kafka reported. Rubenstein was a VP and director of Google’s Ad Exchange, which is part of the DoubleClick unit and serves as a platform for display ad sales....
- External links 2009-09-09
- paidContent Quick Hits: 9.14.09
- » Some blog networks are finding the ad revenue that has been eluding print publications. [NY Times]» Ever since MySpace Music dropped auto play for bandwidth costs, the number of plays has, well, dropped. [Digital Music News]» Polo Ralph Lauren is trying to make their brand more accessible to...
- External links 2009-09-14
- AOL Tosses Out COO Partoll, Search And Local Head Kannapel
- AOL (NYSE: TWX) CEO Tim Armstrong will be looking for ways to trim the company’s costs this fall and today, he started with two top execs, COO Kim Partoll and John Kannapell, SVP of search and local media, MediaMemo reported and paidContent has confirmed. A source tells paidContent that...
- External links 2009-09-16
- Interview: AOL's Armstrong: You're Going To See More Changes
- Following a roundtable breakfast with the new AOL to kick off Advertising Week, I caught up with CEO Tim Armstrong and got in a few questions (along with MediaMemo’s Peter Kafka). Overall, Armstrong said that he’s relying on AOL (NYSE: TWX) employees to tell him where to make the...
- External links 2009-09-21
- Industry Moves: Nokia's Kohl To Head Up Ad Sales At Vevo
- Former Nokia interactive ad sales vet David Kohl has joined Vevo, the music video site that labels like UMG and Sony are hoping will be “the next Hulu.” As EVP of of customer sales and operations, Kohl will lead Vevo’s efforts to secure big brand sponsorships, reporting to CEO...
- External links 2009-09-23
- The Hulu Complex: Mag Industry Looking At Its Own JV, Headed by Time Inc
- Everyone wants a Hulu now, nevermind that Hulu’s own long term future isn’t necessarily fully secure. First was Vevo, music industry’s retrograde attempt to generate some revenues from music videos. Then a News Corp-led news consortium, and now, a magazine industry consortium headed by Time Inc, reports MediaMemo. The...
- External links 2009-10-02
- Industry Moves: Microsoft' s AdECN Head Jeff Green Is Out
- Online ad vet Jeff Green has left his post as COO of Microsoft’s AdECN ad exchange, MediaMemo’s Peter Kafka reports. Green’s responsibilities will be handled by Jed Nahum, who currently serves as business integration director for adECN at Microsoft (NSDQ: MSFT), and David Coburn, AdECN’s product manager. In a...
- External links 2009-10-06
- Google Says Google's Perks Are Overrated, and Belt-Tightening is Underrated [MediaMemo]
- Hey Googlers! All those perks — the great food, the high-end daycare, the fancy bathrooms — that the company is famous for? Overrated, your bosses say. So is the dream of getting insanely wealthy at your job. Instead, Google CEO Eric Schmidt said today, you ought to be happy to...
- News items 2009-10-09
- Nada Stirratt Defects From MTV To MySpace As Chief Revenue Officer
- Nada Stirratt is leaving her post as EVP, Digital Advertising for MTV Networks (NYSE: VIA) to take on the role of chief revenue officer at MySpace, MediaMemo’s Peter Kafka reports. Her hiring comes about two months after Jeff Berman exited MySpace as sales and marketing head, after the company...
- External links 2009-10-09
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