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- IAB and MediaPost Reach Settlement Agreement for the Use of the OMMA Trademark
- NEW YORK -- The IAB and MediaPost have reached a settlement agreement regarding the use of the OMMA trademark. The settlement allows for MediaPost to continue using the mark in connection with an OMMA conference and magazine but not an awards show in 2005. This year the IAB will produce...
- Research articles 2005-04-22
- Love the Phone, Hate the Phone Store
- Americans love their wireless gadgets but say the process of buying a phone and service plan is bad and getting worse, J.D. Power finds in its 2008 Wireless Retail Sales Satisfaction Study. MediaPost's Marketing Daily reports that wireless retail customer satisfaction at carrier-owned stores has dropped every...
- Blog posts 2008-05-13
- Broadcast TV's Scatter Market Is Up ... So Far
- Usually, there's there's some separation between the upfront market for TV ad sales and the scatter market, which moves closer to airtime, but not in this year-to-end-all-years. So, since the upfront drifted throughout the summer and into the fall, it's already time to assess the scatter market, and the media...
- Blog posts 2009-10-06
Additional Resources
- Interactive Advertising Bureau Files Lawsuit against MediaPost Communications Charging Trademark Infringement
- NEW YORK -- The Interactive Advertising Bureau IAB today filed a lawsuit in U.S. District Court for the Southern District of New York against MediaPost Communications and its affiliate Fadner Media Enterprises, LLC, alleging unauthorized use of the OMMA Online Media Marketing and Advertising trademark jointly owned by IAB and...
- Research articles 2005-02-18
- Responsys Executives Offer Inside Track to Marketing Success at MediaPost Email Insider Summit
- Responsys, a global provider of on-demand email and marketing automation solutions, today announced that Ed Henrich, Vice President of Professional Services, and Stefan Pollard, Senior Strategic Consultant, will speak at the MediaPost Email Insider Summit taking place December 7-10, 2008 in Park City, Utah. These executives will share best practices...
- Research articles 2008-12-08
- Online Ad Shop Rosetta Plus Brulant Equals New Dynamo in Digital
- Via ClickZ and MediaPost, breaking news today that Rosetta, a New Jersey-based indie digital firm is acquiring Brulant, a fellow traveler in the online waters based in Cleveland. The deal with make them one of the largest indepedent digital shops in the US, with a total of over 600 employees...
- Blog posts 2008-07-24
- The Upfront Finally Begins, and It's a Downer
- There were two reports yesterday that the upfront TV ad sales market has finally begun, and it appears that in a some sense, despite accepting CPM decreases, the broadcast networks have won. While everyone, including CBS, which had hoped for cost-per-thousand increases this year, is seeing decreases in the CPM,...
- Blog posts 2009-07-24
- Industry Moves: Tremor Media COO, CSO Out In Management Shakeup
- Video ad network Tremor Media is in the middle of a company-wide reorg—and co-founder and COO Andrew Reis, as well as Chief Strategy Officer Jesse Chenard, have left as part of the process. Mediapost first reported the news, which we've confirmed. Both execs have left to pursue as-yet-unannounced startup...
- External links 2009-08-05
- Advertising Roundup: AdAge's A-List, Google's Negotiating Tactics, and More
- AdAge names its A-List -- No magazine has been immune to the downturn in ad pages. Nevertheless, AdAge found ten standout publications that are bucking industry trends. [Source: AdAge pdf download] General Mills, Kraft launch "word-of-mouth networks" -- Even food companies are jumping on the social networking...
- Blog posts 2008-10-06
- ESPN Asks For Skin in the Game, Goes to Paid Model for Some Shows
- How refreshing to read this morning in Mediapost that ESPN thinks online viewers should pay for some content. The sports media mega-brand is now asking consumers to pony up if they want to watch two of its sports-debate shows at ESPN.com -- "Pardon the Interruption" and "Around the Horn." (That's...
- Blog posts 2008-11-24
- Mobile Will Rise, Despite the Economic Downturn
- The Kelsey Group and ConStat apparently released a report in November which said that 10 percent of U.S. mobile users accessed social networks over their mobile devices. (The study was picked up by Mediapost just last week.) Ten percent of anything may seem small, but this is one of those...
- Blog posts 2008-12-29
- Local Advertising: An Opportunity, If Fleeting
- Jeff Jarvis submits: The promise of local ad support for news will come only if a new population of very small businesses can be served in new and effective ways - before Google GOOG beats everybody else to it. That’s apparent in the results of Webvisible and Nielsen surveys...
- External links 2009-02-17
- If We Value Social Networks, Why Won't We Pay for Them?
- Like many of you, including my colleague, David Weir, I've been musing about what the business model for Twitter and other social networks is, particularly in light of Twitter's role in the Iranian election protests. I wrote about this yesterday for a social media column for Mediapost; now it's time...
- Blog posts 2009-06-18
- NBC: Best and Worst Network at Television Critics Association Press Tour
- One could get the feeling that all people in the TV industry do is make presentations. There are the endless upfront presentations, which now span over months, and there's the summer and winter tours put on for the Television Critics Association, a group that gleefully sits in judgment...
- Blog posts 2009-08-11
- Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
- French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
- External links 2009-10-15
- Advertising During a Recession
- What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
- Blog posts 2008-01-31
- Fast Company Magazine Launches Branding Campaign
- NEW YORK -- Fast Company magazine today launched a print and online branding campaign to reach the advertising and media buying communities. The trade campaign will run through November 10, 2006 with ads set to appear in The New York Times newspaper, AdvertisingAge.com, Mediaweek.com, MediaLifeMagazine.com, MediaPost.com, and SRDS.com.
- Research articles 2006-10-09
- SEMDirector's Craig Macdonald to Speak on Future of Search at Red Herring Spring 2007 and MediaPost's Search Insider Summit
- Search Industry Expert, Former Industry Analyst to Address Trends in Search Engine Marketing and Mobile Search
- Research articles 2007-05-01
- Where Do Online Ad Banners Actually Work?
- Over at the always enlightening Adotas, there's a nice rundown by Zephrin Lasker of what online marketing methods, you know, actually work by providing a return on investment. While ultimately recommending online primarily be used for lead generation, along the way he takes the time to stick it in...
- Blog posts 2008-05-29
- Did Facebook's Beacon Hurt the Online Ad Industry?
- Via Internet News, Seth Goldstein of SocialMedia.com spoke today at the Interactive Advertising Bureau's Conference in NYC, and had this to say about Facebook's Beacon debacle: "Beacon was a setback not just for Facebook, but the whole industry." Everyone agrees that Facebook and Beacon was one of the...
- Blog posts 2008-06-02
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