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You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing

Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...

Tags: Google Inc., Banner Advertisement, Pay-per-lead, Advertiser, Mediathink, Advertising & Promotion, Marketing

White papers 2006-04-20

Marketing Strategy for Skeptics: Plan Is Not Just Another Four-Letter Word

Ever since George Bush said "Strategy" in 2001 and maybe since the dawn of snake oil, any reasonable person could be forgiven for being skeptical when it comes to strategy. Despite its regrettable use as a self-important catchall euphemism for slacking, strategic planning is still vital. Believing that the business...

Tags: Microsoft Word, Marketing Strategy, Mediathink, Strategy, Strategic Planning, Marketing Research, Management, Marketing

White papers 2005-04-01

Email Marketing - Harder Than Most Think

Email marketing is about consumer control, a dynamic dialog, mass customized content, and a cost effective way to increase the share of wallet with existing customers. Unfortunately, in their rush to hit the 'Send' button, many are still making critical mistakes. These mistakes are making email marketing harder, more expensive,...

Tags: Email Marketing, Mediathink, E-mail, Marketing Research, Online Communications, Marketing

White papers 2001-10-01