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	<title><![CDATA[mediaweek Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to mediaweek]]></description>
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		<title><![CDATA[Broadcast TV's Scatter Market Is Up ... So Far]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004465/broadcast-tvs-scatter-market-is-up-so-far/]]></link>
		<description><![CDATA[Usually, there's there's some separation between the upfront market for TV ad sales and the scatter market, which moves closer to airtime, but not in this year-to-end-all-years. So, since the upfront drifted throughout the summer and into the fall, it's already time to assess the scatter market, and the media...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 10:22:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/mediaweek.html"><![CDATA[Mediaweek]]></category>
		<category domain="http://resources.bnet.com/topic/mediapost.html"><![CDATA[Mediapost]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/cable.html"><![CDATA[Cable]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[Merck Dermatology Marketing Director Stars in YouTube Gross-Out Video]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10001963/merck-dermatology-marketing-director-stars-in-youtube-gross-out-video/]]></link>
		<description><![CDATA[Merck dermatology marketing director Kevin Nalty has a side job: as a YouTube comedy star. Mediaweek thinks his output -- which includes a bit titled "Farting in Public" -- is "sophomoric" but Ad Age's Bob Garfield regards him as "quite hilarious." by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 06 May 2009 03:03:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/merck+%2526+co.+inc..html"><![CDATA[Merck & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/director+of+marketing.html"><![CDATA[Director Of Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mediaweek.html"><![CDATA[Mediaweek]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MRK</category>
		<category domain="tickers">MRK</category>
	</item>
	<item>
		<title><![CDATA[Q3: As Traditional Ad Economy Sinks, Web Ads Still in Growth Mode]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000358/q3-as-traditional-ad-economy-sinks-web-ads-still-in-growth-mode/]]></link>
		<description><![CDATA[More evidence is emerging that the online advertising economy is separating from the traditional ad economy. Numbers out for Q3 adspend in both the U.S. and the U.K. show total ad expenditure declining, but spend on the web still increasing albeit modestly. The IAB reported:  Internet advertising revenues reached...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 24 Nov 2008 07:33:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mediaweek.html"><![CDATA[Mediaweek]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Roundup: Yahoo Ad Platform Underwhelms, ISPs on Good Behavior, and More]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000234/advertising-roundup-yahoo-underwhelms-isps-on-good-behavior-and-more/]]></link>
		<description><![CDATA[Yahoo's ad platform not quite so APT -- Yahoo is calling its new ad platform a "seminal moment in the industry." The industry, meanwhile, begs to differ. MediaWeek's Mike Shields reports that buyers and sellers consider APT underwhelming at best. [Source: MediaWeek]    Broadband ISPs won't target ads...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 15:53:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/lindsay+blakely.html"><![CDATA[Lindsay Blakely]]></category>
		<category domain="http://resources.bnet.com/topic/mediaweek.html"><![CDATA[MediaWeek]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Despite beleaguered books, A/S/M battles the storm]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3065/is_n11_v20/ai_11504751]]></link>
		<description><![CDATA[Adweek and its siblings are fighting for their futures.  In many ways, this year has been a calamity for parent company A/S/M Communications.  Executives up and down the corporate structure, however, say they're staying the course.  "We're full-bore ahead," says John Babcock Jr., president of the publications...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Nov 1991 23:59:59 -0800</pubDate>
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