PRTM

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medical device and prtm - All News and Analysis

• New Product Strategy and Partnership/Acquisition Focus for Medical Products Company

  BNET

  This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in...

  Tags: Acquisition, PRTM, Partnership, Medical Product, Medical Device, Product Development, Healthcare, Business Structures, Mergers & Acquisitions, Product Marketing, Strategy, Research & Development, Business Operations, Finance, Investment, Marketing, Management

• Phase Reviews Make Development Pipeline More Efficient at a Medical Device Company

  BNET

  A billion-dollar medical device corporation had been a pioneer in the field, but experienced limited growth and falling market share due to competitive pressures from industry "powerhouses." The company had already spent a year performing an internal reengineering process but had been unable to realize benefits. PRTM implemented a better...

  Tags: PRTM, Medical Device, Healthcare

• Revitalizing a Line of Medical Devices

  BNET

  Products developed by this division include sample collection devices used by hospitals and physicians for clinical analysis. Divisional product lines enjoyed market dominance. However, the platform upon which they were based had been used for more than three decades and began losing its luster. The company engaged PRTM to assist...

  Tags: PRTM, Medical Device, Product Development, Product Marketing, Strategy, Healthcare, Research & Development, Business Operations, Marketing, Management

• Creating Successful Product Strategies for a Manufacturer of Medical Devices

  BNET

  This division designs and manufactures a variety of Type 2 medical devices for the consumer market. PACE (Product And Cycle-time Excellence) implementation focused on improved product planning and reducing time-to-market across an organization with worldwide marketing, development in the eastern US, and plants in the country's Midwest. PACE was implemented...

  Tags: Strategy, PRTM, Medical Device, Healthcare

• Medical Device Manufacturer Saves $8 Million in Development Spending

  BNET

  The senior management of an analytical instrumentation manufacturer, after three years of minimal to negative growth, made the decision to sell its division of old-line products and develop a new strategic area. In order to maximize the value of this decision before its sale, the company recruited PRTM to assist...

  Tags: PRTM, Medical Device, Product Development, Product Marketing, Healthcare, Team Management, Strategy, Research & Development, Business Operations, Marketing, Management

• New Vision for Partner Management and Integration for Medical Device Manufacturer

  BNET

  To accelerate cycle times and reduce costs, a leading medical device manufacturer had decided to shift in their product development strategy to a systems integration approach. Because the company had previously been developing all its products in-house, executing this new strategy required the company to integrate outside design partners into...

  Tags: PRTM, Medical Device, Vision, Integration, Product Development, Healthcare, Strategy, Research & Development, Business Operations, Management