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medifast meal plan

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Medifast, Part One: Weight-Loss Miracle or Pyramid Scheme?
Maryland-based Medifast is one of the few weight-loss companies reporting year-on-year gains in its financial results in these dour economic times. Liquid protein drinks, raw foods, Scarsdale and Atkins -- is the Medifast Meal Plan an amazing weight-loss product, or just another in a long list of fad diets? ...
Tags: Food, Patient, Medifast Meal Plan, David Phillips
Blog posts 2009-09-11

Additional Resources

Medifast, Part Two: Weight-Loss Miracle or Pyramid Scheme?
(Note: See my previous post evaluating Medifast's claims of a "clinically proven" weight-loss method.) Chief executive officer Michael McDevitt claims the sales growth at Medifast is due to the successful execution of the company's diverse multi-channel distribution strategy, through which Medifast brand's value proposition "continues to be...
Tags: Revenue, Health Care, Medifast, Life, Health Coach, Sales Strategy, Vertical Industries, Benefits, Healthcare, Sales Force Management, Sales, Human Resources, David Phillips
Blog posts 2009-09-11
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