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- Forest Laboratories: Finding Ways to Bring Drugs to Market — Fast
- Pfizer may be big, but Forest Laboratories is nimble. The smaller company competes by ushering drugs through FDA red tape in record time. Giant: Pfizer Shadow Success: Forest Laboratories, Inc. Pfizer market cap: $96.56 billion;...
- Articles 2009-06-10
- Green Mountain Coffee Roasters: Carving Out Opportunities That Starbucks Missed
- Green Mountain Coffee has built a booming business where Starbucks fears to tread — in wholesale, convenience stores, and single-cup brewing. Giant: Starbucks Shadow Success: Green Mountain Coffee Roasters Starbucks market cap: $11 billion; revenues: $10 billion Green Mountain market cap:...
- Articles 2009-06-10
- J. Crew: One-Upping the Gap in Quality, Style, and Agility
- With savvy PR and an agile product line, J. Crew has snagged a good chunk of the Gap's market — and even its CEO. Giant: The Gap Shadow Success: J. Crew The Gap market cap: $11.7 billion; revenues: $14.2 billion J. Crew market...
- Articles 2009-06-10
- Salesforce.com: Building a Booming Market That Oracle Long Ignored
- While software giant Oracle focused on big client-server systems, Salesforce.com pioneered small-business products, CRM software — and cloud computing. Giant: Oracle Shadow Success: Salesforce.com Oracle market cap: $104 billion; revenues: $23 billion. Salesforce.com market cap: $4.8 billion; revenues: $1 billion ...
- Articles 2009-06-10
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