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- How to Grow During a Downturn
- The stock market is down, credit markets are as frozen as Arctic snow, and unemployment numbers are rising. But don't let the bad news deter you. Recessions are an excellent time to refocus on what your company does best, attract new customers, and build for the future....
- Articles 2009-06-05
- How Hyundai Is Gaining Market Share
- BNET talked to Dave Zuchowski, Hyundai's head of U.S. sales, about the Assurance plan, how the company is taking a different approach to marketing, and why he feels optimistic despite the downturn. What was the inspiration for doing something as crazy as buying...
- Articles 2009-06-05
- Four Successful Products Launched During Downturns
- It s easy to forget, but many products that we now remember as stunning successes were actually launched during economic downturns. Here are four examples of companies that saw market opportunity where others failed to look and went on to launch superior products with the understanding that good ideas never...
- Articles 2009-06-05
- Four Mistakes to Avoid During Downturns
- As clients or customers shut their wallets, revenues decline, and balance sheets go into the red, it's tempting to try every trick in the book to stop the bleeding and stabilize your business. Survival is important, of course, but that's no way to position your business to prosper in the...
- Articles 2009-06-05
- PepsiCo's Big Steal: The Middle Man at a $1 Billion Discount
- Indra Nooyi needed to make PepsiCo more nimble by buying back its bottlers. The stock market crash gave the CEO the perfect moment to make her move — and save $1 billion. PepsiCo CEO Indra Nooyi PepsiCo CEO Indra Nooyi...
- Articles 2009-09-28
- Hyundai's Advertising Strategy: Wait for the Fire Sales
- With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession. Late last year, Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive...
- Articles 2009-09-28
- ITT Staffs Up While the Getting Is Good
- The U.S. aerospace and defense industry will likely shed 30,000 jobs this year. For ITT Corp., that's a lot of resumes to review. With the U.S. economy having shed 7 million jobs over the past 24 months, and the unemployment rate hovering at 9.4 percent, the highest rate in...
- Articles 2009-09-28
- How Big Lots Is Turning the Real Estate Bust into Its Own Boom
- Bankrupt merchants have made ghost towns out of strip malls. Big Lots sees that as the best opportunity in years. When the financial markets meltdown sent the U.S. economy into a tailspin late last year, Rob Claxton, senior vice president of marketing for discount retailer Big Lots,...
- Articles 2009-09-28
Additional Resources
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- LOS ANGELES -- Melanie E. Lomax & Associates:
- Research articles 2004-09-22
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