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- Branded Entertainment Revival Goes Online With ConAgra Comedy Show
- ConAgra this week launched a painfully unfunny online comedy show called "The Working Lunch." In each thirteen-minute episode, the characters have an office meeting on a particular topic -- determined by user votes -- while eating Healthy Choice Fresh Mixers. It seems the 1950s tradition of branded...
- Blog posts 2008-11-15
Additional Resources
- The Cat's Meow. (Through the Wire).(Meow Mix Co. will sponsor Meow TV, a television special)(Brief Article)
- The Meow Mix Co., marketer of the Meow Mix and Alley Cat dry cat foods, will sponsor Meow TV, an hour-long special due in early 2003. The special, featuring multiple segments, will be hosted by Annabelle Gurwitch--cohost of Sci Fi Channel's upcoming...
- Research articles 2002-12-16
- Meow TV to premiere on Oxygen Network
- The Meow Mix Co., whose mission is "keeping cats happy," will premiere the first television show produced for cats, Meow TV, at 6:30 p.m. May 30 on the Oxygen Network, repeating the show several times throughout the month of June. Meow TV was born out of research revealing that one-third...
- Research articles 2003-05-21
- Candy Maker Now Doing Double Duty As Petfood Maker.(Nestle S.A. seeks to acquire Ralston Purina Co.)(Brief Article)(Statistical Data Included)
- In a deal that is expected to raise eyebrows among antitrust regulators both in Europe and the U.S., Nestle said it would pay $10.3 billion for St. Louis-based Ralston Purina, maker of Puppy Chow, Dog Chow, Meow Mix and other favorites of the four-le In a...
- Research articles 2001-01-22
- Meow.(Warner Home Video)(Brief Article)
- With Universal's live-action version of Josie and the Pussycats due to hit theaters in April, Warner Home Video is releasing the classic cartoon series on video. "The Melody Memory Mix-Up" and "Chile Today, Hot Tamale!" (VHS $14 With Universal's live-action version of Josie and...
- Research articles 2001-03-05
- U.S. antitrust enforcers cleared Nestle SA's purchase of Ralston Purina Co., to create the world's largest pet food company after the firms agreed to divest two cat food brands to preserve competition - Business briefs - Brief Article - Statistical Data I
- U.S. antitrust enforcers cleared Nestle SA's purchase of Ralston Purina Co., to create the world's largest pet food company after the firms agreed to divest two cat food brands to preserve competition. The U.S. Federal Trade Commission voted 4-to-0 to let the $10.1 billion deal proceed, with the two companies...
- Research articles 2001-12-17
- Del Monte Foods Co., one of the nation's largest distributors of canned fruit and vegetables, said Thursday it is adding more pet products to its business, agreeing to acquire Milk-Bone dog treats and other brands from Kraft Foods Inc. for about $580 mill
- Del Monte Foods Co., one of the nation's largest distributors of canned fruit and vegetables, said Thursday it is adding more pet products to its business, agreeing to acquire Milk-Bone dog treats and other brands from Kraft Foods Inc. for about $580 million. The deal comes two weeks after Del...
- Research articles 2006-03-20
- Kirshenbaum Bond & Partners.(Special Report: Agency of the Year)(Brief Article)
- 2003 Rating: 3 stars 2002 Rating: NR After a tough 2002 major client Revlon exited, plucky New York independent Kirshenbaum Bond & Partners rebounded impressively in 2003. It landed high-profile business like Andrew Jergens Co. and Delta Air Lines (new low-cost...
- Research articles 2004-01-12
- ABBOUD DEAL TO BE FINALIZED THIS WEEK.(Joseph Abboud)
- NEW YORK -- The Joseph Abboud brand is about to officially change hands. According to market sources, J.W. Childs Associates' agreement to acquire JA Apparel Corp. from Italy-based RCS MediaGroup should be finalized early this week. J.W. Childs -- the Boston-based, $3.4...
- Research articles 2004-03-29
- Del Monte Merges Promo, Shopper Marketing Duties
- Del Monte Foods has consolidated consumer promotions and shopper marketing duties under two different agencies for both its pets and consumer goods units, the company announced today Tuesday.Catapult Action Biased Marketing will oversee the consumer goods side, which includes brands like Del Monte, College Inn, Contadina and S&W.Draftfcb Chicago, whose...
- News items 2009-11-03
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