BNET Industries
Last Fiscal Year Sales:$25.5B
- Public
- FR
Dow Jones Description
Shouting it out from worldwide rooftops! Publicis Groupe, S.A. (NYSE: PUB (ADR); Euronext Paris: FR0000130577 ) is the second largest advertising and fourth largest media services companies in the world. It provides services such as creative advertising, media and campaign planning, marketing, and public relations. Some of its brands are Leo Burnett, Publicis, and Saatchi & Saatchi, and its clients include Coca-Cola, Hewlett-Packard, Procter & Gamble. Founded in 1926 and based in Paris, France, this A4,1 billion company employs about 36,000 people. In fiscal 2005 additions to the company included eventive, the leader in event communications in Austria and Germany, which is joining Publicis Events Worldwide; Solutions, the number-one marketing service agency in India; and PharmaConsult, a leader for healthcare communications in Spain. Acquisitions also included a majority interest in Freud Communications, a leading public relations agency in the UK. In April 2006 the company acquired an additional 21% stake, raising the total to 51%, in Capital MS&L, an international financial communications firm. .
Number of Employees 45,000
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
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2nd UPDATE: Publicis Sees Better 4Q, Return To Growth In '10
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UPDATE: 4 Big Ad Agencies Back Microsoft-Yahoo Search Pact
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Publicis Groupe Finalizes Acquisition Of Razorfish
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Publicis Buys Unilever's French CRM Program
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Publicis to Buy Microsoft's Razorfish
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Razorfish Sale, Microhoo Conditions
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Publicis Groupe to Acquire Razorfish From Microsoft Corporation
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Ad CEOs Say Bottom Seems at Hand
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EARNINGS PREVIEW: European Media Agencies Face Trough In 2Q
News & Analysis
Filter by
mergers & acquisitions and publicis groupe s.a. - All News and Analysis
Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
PaidContent
- 2009-10-15
French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
PaidContent
- 2009-10-14
Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
Publicis Buying Unilever's French CRM Site For FMCG Intelligence
PaidContent
- 2009-09-01
Top four advertising group Publicis is buying Pour Tout Vous Dire (“for everything you say”), a customer relationship management programme and website with which Unilever tries to build relationships with its French customers. It will now open up the platform to all brands, in an effort to harvest online...
Interview: Razorfish CEO Bob Lord: Ready To Think About Buying?Not Being Bought
PaidContent
- 2009-08-10
Publicis Groupe's $530 million acquisition of Razorfish from Microsoft (NSDQ: MSFT) was anticipated for over a month, but the interactive shop's CEO Bob Lord tells paidContent it wasn't a done deal until about two weeks ago. The Paris-based ad holding company bested a higher bid from Japan's Dentsu as...
Publicis' David Kenny On Razorfish Buy: Digital Revs Now 25 Percent Of Total Revenues
PaidContent
- 2009-08-10
By acquiring interactive agency Razorfish from Microsoft (NSDQ: MSFT), Publicis Groupe has now attained a goal outlined by CEO Maurice Levy shortly after the Paris-based ad holding company bought Digitas nearly three years ago: 25 percent of its revenues will now be digital. The $530 million deal also satisfies...
Publicis nears Razorfish acquisition
Financial Times
- 2009-08-06
Publicis Groupe is closing in on an acquisition of Razorfish, Microsoft's digital advertising agency, and could agree final terms by early next week, according to people familiar with the negotiations.The situation remains fluid, but the French communications company behind Digitas, Leo Burnett and Zenith Optimedia has taken the lead...
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