metatag

BNET Resources

• sort by:
• Relevance
• Date
• Popularity

Comparative Advertising On The Internet: Defining The Boundaries Of Trademark Fair Use For Internet metatags And Trigger Ads

This article examines the implications of the use of a competitor’s trademark as a website metatag or trigger advertisement. It discusses the technological background of metatags and will examine the various contexts in which metatags and trigger ads have been used. It discusses the relationship between trademark law and metatags...

Tags: metatag, advertisement, Web site, Internet

White papers 2001-10-01