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- BEYOND CONFUSION: REEXAMINING TRADEMARK LAW'S GOALS IN THE WORLD OF ONLINE ADVERTISING
- INTRODUCTION Trademark law has its roots in the common law of deceit.1 Trademarks emerged as "identifier [s] of the particular source of particular goods,"2 functioning to inform, not deceive, the public. Preventing confusion has therefore been the core policy underlying trademark law since its inception.3 Given the origin of trademark...
- Research articles 2007-10-01
- Take Three: Why Cyberspace Still Matters In The Post Dot Com World.
- By Julia Anne Matheson and Dinah Nissen Originally published in Trademark World, September 2003 The past few years have spurred incredible changes and evolution in the law of trademark infringement, identification, and enforcement. But with the dot com bubble deflated, if not altogether burst, is...
- Research articles 2004-01-08
- The Miami Herald Technology Law Column.
- By Mark Grossman, The Miami Herald Knight Ridder/Tribune Business News Mar. 4--Let's say you want to buy a Chevrolet. Looking for information, you go to your favorite search engine and type in "Chevrolet." If websites for other car brands popped to the ...
- Research articles 2002-03-04
- Invisible ink and unfair competition: metatags hit the Internet.
- Hoping to maximize their exposure to existing and potential customers, many companies label their web sites with invisible code words called "metatags" designed to attract Internet search engines. Metatags are words inserted into the computer code, known as "hypertext markup language," underlying a web site -...
- Research articles 1998-06-01
- Comparative Advertising On The Internet: Defining The Boundaries Of Trademark Fair Use For Internet Metatags And Trigger Ads
- This article examines the implications of the use of a competitor's trademark as a website metatag or trigger advertisement. It discusses the technological background of metatags and will examine the various contexts in which metatags and trigger ads have been used. It discusses the relationship between trademark law and metatags...
- White papers 2001-10-01
Additional Resources
- Microsoft, Amazon now taking Zune HD pre-orders
- Computerworld - Microsoft announced that its Zune HD will go on sale Sept. 15 and said retailers were taking pre-orders starting today. The Zune HD, Microsoft's third try to take on Apple's iPod and iPod Touch in the music and video player market, features a 3.3-inch touch-screen display, built-in Wi-Fi...
- News items 2009-08-13
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