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	<title><![CDATA[metrics Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to metrics]]></description>
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		<title><![CDATA[eMarketer Trims '09 Online Ad Forecast (Again), But Calls 'Bottom']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-emarketer-trims-09-online-ad-forecast-again-but-calls-bottom%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ eMarketer is out with what should be its last online ad spend forecast for the year&#8212;and the final stats for 2009 are even gloomier than they were when it updated projections in October. The company estimates that total online ad spending in the U.S. for 2009 will end up...]]></description>
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		<pubDate>Fri, 11 Dec 2009 18:44:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/hallerman.html"><![CDATA[Hallerman]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
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		<title><![CDATA[Game Sales Down In November, Analysts Split On Whether We'll See Holiday Rebound]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-game-sales-down-in-november-analysts-split-on-whether-well-see-holiday-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Even the record-breaking sales of Activision&#8217;s Call of Duty: Modern Warfare 2 weren&#8217;t enough to bring the video game industry out of its sales slump. Overall sales (hardware, software and accessories) for November came in at $2.69 billion, down 7 percent year-over-year. Total sales for the year thus far...]]></description>
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		<pubDate>Fri, 11 Dec 2009 00:43:21 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/activision+inc..html"><![CDATA[Activision Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
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		<title><![CDATA[Forecast: Online Will Take More Ad Dollars Than Newspapers By 2015]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-forecast-online-will-take-more-ad-dollars-than-newspapers-by-2015%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months, projecting a 0.9 percent 2010 uplift (up from the previous +0.5 percent forecast), buoyed by ongoing internet growth and a TV ad recovery.The net was the only medium to attract more money in 2009,...]]></description>
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		<pubDate>Tue, 08 Dec 2009 12:09:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/growth.html"><![CDATA[Growth]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
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		<title><![CDATA[Facebook's New Privacy Controls To Go Into Effect]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-facebooks-new-privacy-controls-to-go-into-effect%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Facebook&#8217;s growth shows no signs of abating&#8212;something that CEO Mark Zuckerberg says has meant that in many cases an increasing number of people can view a member&#8217;s profile. Therefore, Zuckerberg confirms in an open letter this evening, the social network is getting rid of regional networks&#8212;so that millions of...]]></description>
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		<pubDate>Wed, 02 Dec 2009 03:22:45 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
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		<title><![CDATA[Nielsen People Meters To Provide Single Measurement For TV And Online Viewing]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-people-meters-to-single-measurement-for-tv-and-online-viewing%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After a few months of testing, Nielsen is ready to officially rollout a combined measurement for internet and TV viewing though its People Meters. The &#8220;TVandPC&#8221; initiative, as it&#8217;s called, will eventually measure the total 7,500 National People Meter households by next summer. Those households cover about 20,000 individuals...]]></description>
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		<pubDate>Tue, 01 Dec 2009 19:40:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/measurement.html"><![CDATA[Measurement]]></category>
		<category domain="http://resources.bnet.com/topic/nielsen+online.html"><![CDATA[Nielsen Online]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Change In Counting Newspapers' Digital Subs Masks Actual Circ Woes]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-change-in-counting-newspapers-digital-subs-masks-actual-circ-woes%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Although the latest newspaper circ numbers showed continued declines, changes to the way the Audit Bureau of Circulations counts electronic subscribers have obscured just how many readers the industry is losing. For instance, until this year, newspapers that sold print/digital subscriptions in a single package could only count them...]]></description>
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		<pubDate>Mon, 23 Nov 2009 05:12:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/newspaper.html"><![CDATA[Newspaper]]></category>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[comScore Cuts Eight Percent Of Workforce]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-comscore-cuts-eight-percent-of-workforce%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ comScore (NSDQ: SCOR), which just announced it would acquire Latin American online researcher Certifica, is also cutting eight percent of its workforce, or about 50 employees. In the company&#8217;s earnings announcement, CEO Magid Abraham said that comScore was shifting resources to support the growth of its Media Metrix 360...]]></description>
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		<pubDate>Thu, 29 Oct 2009 23:38:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/comscore+networks+inc..html"><![CDATA[ComScore Networks Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
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		<title><![CDATA[The Beatles: Rock Band Marks First Month As Top Selling Music Video Game]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-the-beatles-rockband-marks-first-month-as-top-selling-music-video-game%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In its first month on the market, The Beatles: Rock Band jumped to the top of the music video game charts. It was the top selling music video game in September, according to the NPD Group, beating out rival music video game Guitar Hero 5. (The Rock Band spin...]]></description>
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		<pubDate>Mon, 19 Oct 2009 23:40:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video+game.html"><![CDATA[Video Game]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/music.html"><![CDATA[Music]]></category>
		<category domain="http://resources.bnet.com/topic/music+video+game.html"><![CDATA[Music Video Game]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
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		<category domain="http://resources.bnet.com/topic/viacom.html"><![CDATA[Viacom]]></category>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
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	<item>
		<title><![CDATA[Nielsen Promises Media Companies More Transparency]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-promises-media-companies-more-transparency%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As Nielsen faces increasing challenges from other audience measurement outlets and rising demands ad agencies and media companies, the ratings monitor is trying to solidify its relationships with clients. For one thing, the company wants to present its methods and plans in a more transparent fashion to its customers....]]></description>
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		<pubDate>Fri, 16 Oct 2009 22:02:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
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		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Twitter Cracks Down On Spam]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-twitter-cracks-down-on-spam%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In its latest attempt to clean up the messages being sent across its site, Twitter is now letting users flag spammers by clicking a &#8220;report as spam&#8221; button on their profiles. Twitter says a team of employees will follow up on the reports. Previously, users could only call attention...]]></description>
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		<pubDate>Wed, 14 Oct 2009 02:20:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/cyberthreats.html"><![CDATA[Cyberthreats]]></category>
		<category domain="http://resources.bnet.com/topic/spam.html"><![CDATA[Spam]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/spam+and+phishing.html"><![CDATA[Spam And Phishing]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
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		<title><![CDATA[Firm Sees Potential For 'Double-Digit' Increase In Search Ad Spending This Quarter]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-firm-sees-potential-for-double-digit-increase-in-search-ad-spending-thi%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The search-ad market is on the way up again. Search engine marketing firm Efficient Frontier says it now sees &#8220;potential&#8221; for &#8220;double-digit&#8221; quarter-over-quarter and year-over-year sales growth during the remainder of the year; in July, it had said that while the market had largely stabilized, it didn&#8217;t expect much...]]></description>
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		<pubDate>Mon, 12 Oct 2009 22:00:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">GOOG,MSFT</category>
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	<item>
		<title><![CDATA[YouTube Praises Itself On Its Google Birthday]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-youtube-praises-itself-on-its-birthday%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google&#8217;s attempts to turn around negative perceptions of its $1.6 billion purchase of YouTube continue: In a post marking the three year anniversary of the deal, YouTube co-founder Chad Hurley praises the site&#8217;s &#8220;tenets&#8221; and announces it now gets &#8220;well over a billion views a day.&#8221; The post is...]]></description>
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		<pubDate>Fri, 09 Oct 2009 16:45:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/youtube+inc..html"><![CDATA[YouTube Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[As Challenges Grow, Nielsen Looks To Explain Its Digital Media Abilities]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-as-challenges-grow-nielsen-looks-to-explain-its-digital-media-abilities%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As major media companies have been gathering to start their own cross-media measurement and companies like Omniture (NSDQ: OMTR) and Quantcast see their profiles rise, Nielsen media execs want to make sure their clients don&#8217;t think they&#8217;re getting left behind. The audience measurement company has reached out to about...]]></description>
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		<pubDate>Thu, 08 Oct 2009 20:52:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
		<category domain="http://resources.bnet.com/topic/digital+media.html"><![CDATA[Digital Media]]></category>
		<category domain="http://resources.bnet.com/topic/nielsen.html"><![CDATA[Nielsen]]></category>
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		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Microsoft Wants To Make A Play In Social Media Monitoring]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsoft-wants-to-make-a-play-in-social-media-monitoring%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Is there demand for yet another social media monitoring tool? Microsoft (NSDQ: MSFT) seems to think so, saying it will begin testing a new platform called LookingGlass next month, according to a report in ClickZ. LookingGlass monitors conversations on social media sites, including Twitter, Flickr, and YouTube, so that...]]></description>
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		<pubDate>Thu, 24 Sep 2009 18:14:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Facebook Rolls Out New Ads; Partners With Nielsen To Measure Their Effectiveness]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-facebook-rolls-out-new-ads-partners-with-nielsen-to-measure-their-effec%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ [In progress] Facebook may have just pulled the plug on its controversial Beacon ad program, but it keeps devising new ways to generate revenue and profits. The latest is a multi-year partnership with Nielsen, one aimed at shedding light on how ads running across the network impact metrics like...]]></description>
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		<pubDate>Tue, 22 Sep 2009 15:12:56 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
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	<item>
		<title><![CDATA[Three Months In, Is The Glass Half Full Or Half Empty For Microsoft's Bing?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-three-months-in-is-the-glass-half-full-or-half-empty-for-microsofts-bin%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ It&#8217;s been a quarter now since Microsoft (NSDQ: MSFT) relaunched its search engine as Bing&#8212;and so far Microsoft has been able to boost its share of the search market by 1.3 percentage points, according to comScore (NSDQ: SCOR) via several analyst reports. Sounds good? Depends on how you look...]]></description>
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		<pubDate>Tue, 22 Sep 2009 00:30:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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	</item>
	<item>
		<title><![CDATA[Stakes Get Higher For Nielsen, As comScore, Omniture Roll Out Hybrid Measurement Product]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-stakes-get-higher-for-nielsen-as-comscore-omniture-roll-out-hybrid-meas%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In an effort to give publishers and advertisers a better read on how their campaigns are performing, comScore and Omniture are partnering to offer a new service that combines panel- and traffic-based data. In a research note, William Blair told clients that the deal is definitely beneficial for comScore...]]></description>
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		<pubDate>Mon, 21 Sep 2009 19:45:37 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Most Traffic Growth To UK News Sites Is Coming From U.S.]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-most-traffic-growth-to-uk-news-sites-is-coming-from-u.s%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ We&#8217;ve often written about how UK newspaper sites get a healthy number of visitors from the US, mainly via Drudge Report referrals (see Neil Thurman&#8217;s academic study). Now web measurer Hitwise says traffic to Brit news sites from across the pond is growing nearly seven times as fast as...]]></description>
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		<pubDate>Mon, 21 Sep 2009 16:12:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/news+site.html"><![CDATA[News Site]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
	</item>
	<item>
		<title><![CDATA[Chart: Twitter.com Now More Popular Than MySpace In UK]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-metrics-twitter.com-now-more-popular-than-myspace-in-uk%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ There has been a series of increasingly ridiculous comparative Twitter metrics in the lat few months. See Twitter More Popular Than The BBC and Twitter Bigger Than Newspapers In UK. C&#8217;mon - comparing a social comms tool with content publishers is like comparing dancing with architecture.But the latest from...]]></description>
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		<pubDate>Tue, 01 Sep 2009 13:53:35 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
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	<item>
		<title><![CDATA[Live Webcast:  How AOL Analyzes Human Capital Metrics to Drive Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1126337]]></link>
		<description><![CDATA[Every part of every organization has heard the cry for more metrics, more analytics, more fact-based decision-making. For some functions, it can be difficult to get your story heard if you are not talking about sexy metrics that are directly impacting things like revenue. But that doesn't mean your story...]]></description>
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		<pubDate>Fri, 28 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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