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michael bierut

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Give Your Logo Power Beyond Words: Barack Obama's presidential campaign proved that the stickiness of a logo has as much to do with the design as how it's used — and how you let others use it. Until Bush-Cheney unveiled its bold,...; Tags: Microsoft Word, Logo, Barack Obama, Michael Bierut, Branding, Marketing, John Maas, Campaign, John McCain, Politics, Web Design, BNET Feature; Articles 2008-10-31

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40 POSTERS FOR THE YALE SCHOOL OF ARCHITECTURE: 40 POSTERS FOR THE YALE SCHOOL OF ARCHITECTURE by Michael Bierut; Tags: Yale University; Research articles 2007-05-01

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry High Gas Prices Forgotten, Buyers Shun Hybrids Again

High Gas Prices Forgotten, Buyers Shun Hybrids Again

Hybrids and small cars are the hot ticket in today's market, right? Wrong. On the other hand, the stampede continues, away from minivans, big pickups and SUVs and into cars and crossovers.
Your Money 8 Phony 'Bargains' and Better Alternatives

8 Phony 'Bargains' and Better Alternatives

In this economy, enticing offers abound. But a lot of so-called bargains may turn out to be raw deals.

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