Resources

2 Resources for

michael roberto

Break Your CEO Out Of His Gated Community: The corporate and personal lifestyles of top execs often lead them on a path of isolation. Eventually they lose touch with employees, customers, and market trends. As Bryant University professor Michael Roberto puts it: Far too many senior executives at large companies become isolated in...; Tags: Sean Silverthorne, Michael Roberto; Blog posts 2008-03-17
Take Advantage of Recession: An economic downturn is a great time to go after competitors, who likely will be retrenching rather than advancing. But you need two things before loading up. First, your financials must be in order, including a healthy balance sheet, cash, and little debt. Second, pick the right...; Tags: Marketing research, Sean Silverthorne, John Quelch, marketing, Harvard; Blog posts 2008-04-14