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- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Prospecting Online
- Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...
- Articles 2007-11-30
Additional Resources
- SOMERFIELD STORES: 'Flashy' IT jobs at Somerfield recruitment microsite.
- M2 PRESSWIRE-12 January 1999-SOMERFIELD STORES: 'Flashy' IT jobs at Somerfield recruitment microsite C1994-99 M2 COMMUNICATIONS LTD RDATE:120199 Somerfield Stores Ltd is leading the way for an innovative approach to online recruitment with their new microsite, authored in Macromedia Flash. The microsite has been developed by ...
- Research articles 1999-01-12
- Rivals creates World Cup microsite for Bacardi Breezer's Tom Cat; Rivals Digital Media to develop and host Bacardi Breezer World Cup microsite in new World Cup sponsorship deal.
- M2 PRESSWIRE-1 May 2002-Rivals Digital Media: Rivals creates World Cup microsite for Bacardi Breezer's Tom Cat; Rivals Digital Media to develop and host Bacardi Breezer World Cup microsite in new World Cup sponsorship deal C1994-2002 M2 COMMUNICATIONS LTD RDATE:05012002 ...
- Research articles 2002-05-01
- Microsite Mania - Stop The Madness!
- Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations PR agencies are building blogger outreach toolkits and DM agencies launch campaign microsites driving name acquisition and conversion to sales. The message has been heard - everyone realises digital marketing is important and...
- White papers 2007-08-06
- Yahoo! Helps People Around the World Go Green for Earth Day and Beyond; New Microsite Brims With Resources to Help Slow Climate Change
- SUNNYVALE, Calif. -- In honor of Earth Day tomorrow, Yahoo! (NASDAQ:YHOO) has assembled a comprehensive microsite that helps people take simple steps to slow climate change. Environmental experts warn that greenhouse gas emissions will lead to disastrous consequences unless the earth's inhabitants make lifestyle changes. With its wide range of...
- Research articles 2006-04-21
- Avenue A / Razorfish Creates Innovative Microsite to Promote Digital Printing with Kodak; New Site Introduces Consumers to ''One Kodak Lane'' — An Interactive Home That Inspires Visitors to Get Creative with Digital Photography
- SEATTLE & NEW YORK -- Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced its new microsite work for Kodak's Consumer Digital Imaging Group, http://kodak.com/go/simplypictures. Titled "Simply Pictures," the new microsite inspires consumers with picture projects,...
- Research articles 2006-01-18
- SILICON.COM: New Silicon.com microsite busts boredom fo for UK's unfortunate Millennium workers.
- M2 PRESSWIRE-16 December 1999-SILICON.COM: New Silicon.com microsite busts boredom for UK's unfortunate Millennium workers C1994-99 M2 COMMUNICATIONS LTD RDATE:141299 * Silicon.com launches the Y2K Survival Kit for the third of its viewers that will be spending some or all of New...
- Research articles 1999-12-16
- International Fund for Animal Welfare — IFAW — More Than Doubles its Donations Using Kintera Microsite Technology; www.StoptheSealHunt.com Draws Unprecedented Audience During Canada's Controversial Annual Seal Hunt
- SAN DIEGO -- Gathering supporters to end the senseless killing of baby seals during the commercial hunting season that takes place each spring in Canada has been a rallying cry of the International Fund for Animal Welfare IFAW for the past 36 years. This year for the first time, IFAW...
- Research articles 2005-06-23
- New Samsung Microsite Showcases Innovative Solid State Drive Technology
- SEOUL, South Korea -- Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced the launch of its SSD microsite, which is designed to help visitors stay up-to-date on SSD technology. (www.samsungssd.com). The site is an educational resource that offers tools for comparing SSD technology against traditional...
- Research articles 2007-12-10
- AuntMinnie.com Launches Trends in Radiology Microsite With Siemens Support
- TUCSON, Ariz. -- AuntMinnie.comTM, the leading online resource for medical imaging professionals worldwide, today announced the launch of its Special Report: Trends in Radiology, a new microsite on medical imaging technology.
- Research articles 2007-03-07
- Silicon.com unveils 'Corporate Voodoo' microsite to celebrate launch of revolutionary book.
- M2 PRESSWIRE-9 May 2001-SILICON.COM: Silicon.com unveils 'Corporate Voodoo' microsite to celebrate launch of revolutionary book C1994-2001 M2 COMMUNICATIONS LTD RDATE:09052001 silicon.com, the online news service for IT and ebusiness professionals, today announces 'Corporate Voodoo' week, tying in with...
- Research articles 2001-05-09
- Avenue A/Razorfish Announces Launch of Ann Taylor 50th Anniversary Microsite; IamAnnTaylor.com Supports Venerable Clothing Retailer's 50th ANNiversary Campaign
- SEATTLE -- Avenue A/Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), announced today the launch of www.IamAnnTaylor.com, an online celebration of Ann Taylor's 50th ANNiversary. IamAnnTaylor.com engages consumers and the fashion community in an homage to Ann Taylor's unique style -- a combination of...
- Research articles 2004-09-14
- Burt's Bees Creates the Greater Good Microsite
- DURHAM, N.C. -- Burt's Bees Inc., the leader in natural personal care, recently launched The Greater Good microsite (http://www.burtsbees.com/thegreatergood) in response to a study commissioned by Burt's Bees and The Segmentation Co., a division of Yankelovich Inc., a custom segmentation research firm. The study found that three out of four...
- Research articles 2007-08-29
- Macy's Builds on Internet Momentum with Makeover Mentor Kelly
- Macy’s is launching a new online promotion that will test if it can maintain the momentum it built with its online holiday efforts, including the Believe promotion and microsite, which fueled a 24% lift in internet sales at year’s end. A new promotion, Macy’s & Clinton Kelly...
- Blog posts 2009-03-04
- Network World Wins min's Integrated Marketing Award for Lucent Customer Access Management Program
- SOUTHBOROUGH, Mass. -- Network World, the leading Network IT media company, has won the Media Industry Newsletter's (min's) Integrated Marketing Award for a Customized Web Site/Microsite on behalf of Lucent Technologies (NYSE:LU). Network World developed a customized Customer Access Program that resulted in the development of a comprehensive microsite. From...
- Research articles 2004-07-13
- Bulletin Board;Calvin Klein hooks up with MTV.com to back ads.(Brief Article)
- Calvin Klein launches an ad campaign Feb. 1 for cK Calvin Klein Jeans. Developed by in-house agency CRK Advertising, New York, ads run through April 15. To support the campaign, Calvin Klein last week launched a microsite on MTV.com. The microsite (w Calvin Klein launches an...
- Research articles 2000-01-31
- Wal-Mart Sinks Virtual Teeth into Twilight
- Wal-Mart has joined retailers who are combining in store sales initiatives with event-specific microsites to link entertainment releases and product promotions, with the online phase of an initiative involving the teen-oriented vampire saga Twilight just launched. After developing linked promotions in association with the Hannah Montana movie...
- Blog posts 2009-02-16
- KISS, Pearl Jam and Miley Enlist for Wal-Mart/Target Battle of the Bands
- Wal-Mart and Target are locked in a battle of the bands, but they’re focusing on different generations. Wal-Mart last week announced that it would be the exclusive retailer for the latest album from popular Baby Boom generation rock act KISS. The album, Sonic Boom, will feature the...
- Blog posts 2009-08-28
- Orbitz adds sites. (Travel Technology).(deals with Spa Finder and Moguls Mountain Travel)(Brief Article)
- Orbitz entered into its first spa vacation package agreement by signing a deal with Spa Finder. The two have launched a microsite that features information on approximately 250 spas, as well ... Orbitz entered into its first spa vacation package agreement by signing a...
- Research articles 2002-08-12
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