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		<title><![CDATA[Developing an Online Strategy]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168340.html]]></link>
		<description><![CDATA[An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...]]></description>
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		<pubDate>Tue, 18 Dec 2007 14:50:03 -0800</pubDate>
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		<title><![CDATA[Prospecting Online]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168363.html]]></link>
		<description><![CDATA[Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...]]></description>
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		<pubDate>Fri, 30 Nov 2007 14:53:56 -0800</pubDate>
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