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- How Microsoft Marketing Screwed Us All.
- How Microsoft Marketing Screwed Us All.You have a choice.So use another operating system. Look at Linux:http://librenix.com/?inode=21True but...While everything in this article is true, it does not really tell the whole story. The thesis of this article is that Microsoft left the operating system open as a marketing ploy...
- Discussion threads 2007-12-24
- Microsoft Tries Again
- Several years ago, a Microsoft marketing team visited the offices of Accounting Today, where I was then working. Several years ago, a Microsoft marketing team visited the offices of Accounting Today, where I was then working.
- Research articles 2005-01-03
Additional Resources
- How Microsoft Marketing Screwed Us All.
- Have you heard about the storm worm? It's a particularly nasty computer virus that's been popping up all year in different forms. What's different about this virus is that it has a business model and is actually making money for the people who created it. And those...
- Blog posts 2007-12-21
- 10 things about Microsoft's PDC 2009: The good, the bad and the ugly
- By Joe Wilcox , Betanews Microsoft's 2009 developer conference wrapped up yesterday in Los Angeles. Not since PDC 2003 has Microsoft talked so much and said so little. As I listened to the keynotes and have reviewed the sessions, words "series finale" repeatedly popped...
- News items 2009-11-20
- If Microsoft sites lead time online, pigs can fly
- By Joe Wilcox , Betanews On Friday, ComScore reported that in September, worldwide, Internet users spent more time at Microsoft sites than at Google, Yahoo or even Facebook. It's an amazing statistic that has questionable street cred. ComScore has presented the data in a...
- News items 2009-11-09
- Microsoft's Top 3 advances in Exchange Server 2010
- By Scott M. Fulton, III , Betanews The biggest change to Microsoft Exchange Server 2007 was supposed to have been the introduction of something called Unified Communications -- the introduction of a singular console for the handling of all forms of digital communication, wrapping...
- News items 2009-11-09
- Opening Windows; XP ad spending slashed amid PC market weakness.(Microsoft marketing campaign for new operating system)(Brief Article)
- Microsoft Corp.'s biggest product introduction since Windows 95, the next-generation operating system Windows XP, goes on sale Oct. 25, but those close to the software giant say ad and marketing spending to support the global launch has been pared fr Microsoft Corp.'s biggest product introduction since...
- Research articles 2001-10-08
- Calgary-based Venture Communications Hires Microsoft Marketer; Key Appointment To Bolster Venture's Focus On Accountability
- CALGARY, Alberta -- Venture Communications, a marketing communications agency that has developed a proprietary methodology for companies to quantify return-on-investment ROI for their marketing and branding activities, has appointed Jennifer Cioffi, an experienced Microsoft marketing professional, as community director, strategic planning.
- Research articles 2004-10-13
- JBI Localization, Inc. Completes Multi-Language Localization of Microsoft Marketing Project
- LOS ANGELES -- JBI Localization, Inc., a premier provider of language, audio and video services to entertainment, technology and general business enterprises, has completed a multiple-language audio-only localization of on-line Flash demos to support the international marketing of computers pre-installed with the Microsoft Windows XP Professional operating system, it was...
- Research articles 2004-12-27
- Increased Demand for Secure Email Delivers Microsoft Marketing Support for CertifiedMail; Company Staffs up to Take Advantage of New Opportunities
- MORRISTOWN, N.J. -- CertifiedMail is pleased to announce that it has received $5000 in marketing funds from Microsoft to participate in their Spring 2005 Quick Ramp program for Independent Software Vendors ISVs. The program will roll out over the course of the next few months and will promote the use...
- Research articles 2005-04-13
- Feng Shui Is Here to Stay - Company Business and Marketing
- SO YOU LOST YOUR BIGGEST CLIENT, YOU can't get comfortable in your pricey new ergonomic chair, and simply trying to find anything on your cluttered desk stresses you out. Would you believe Microsoft feels your pain? Surprisingly, the software industry's most famous hardball player has endorsed the softer, New...
- Research articles 2001-01-01
- Xbox add-on at $200.(Microsoft marketing its Xbox 360 HD DVD players)(Brief article)
- By Susanne Ault Drive will launch in mid-November Microsoft has set North American pricing for its Xbox 360 HD DVD add-on drive at $199.99 and will bundle the drive with an HD DVD copy of Peter...
- Research articles 2006-10-02
- Microsoft's Branding is Strategic Suicide
- Microsoft faces an existential threat. Internet-based applications are poised to clobber the Microsoft's PC-based market dominance. Microsoft's only hope for long term survival is to neutralize Google's growing dominance on the Web. Microsoft's plan: to use massive brand marketing to displace the Google search engine. It's...
- Blog posts 2009-06-01
- Why Microsoft+Yahoo Won't Fly.
- Here's a case where I think everyone else has got it wrong. The media seems to be positioning Microsoft's hostile takeover of Yahoo as an admission on the part of Microsoft that they've lost their competitive edge. And Google, clearly worried, is making anti-trust...
- Blog posts 2008-02-06
- Microsoft launches Windows Phone in swipe at rivals
- Microsoft is launching a full-frontal assault on Apple's iPhone and Google's embryonic mobile phone platform Android with a global advertising campaign to promote the launch of its new Windows Phone software that will run to "several hundred million dollars". Windows Phone - technically Windows Mobile version 6.5 -...
- News items 2009-10-06
- Windows 7 Gained Share In October, But Microsoft Doesn't Dent Apple
- Microsoft's Windows 7 made slight gains in the overall PC market in its first 12 days of release, according to statistics firm Net Applications, while Apple managed to gain incremental market-share in October. While Windows 7 now owns just over 3 percent of the market, that number is expected to...
- News items 2009-11-02
- Publicis buys Microsoft's Razorfish for USD530m
- Publicis is buying Microsoft's digital marketing arm, Razorfish, for roughly USD530m as part of a five-year search ad agreement. Publicis claims the deal will mean that its digital operations will make up 25% of its annual revenues, hitting an internal target a year ahead of schedule. ...
- Articles 2009-08-09
- Microsoft Windows Phone Moves to Crispin
- SAN FRANCISCO Microsoft has moved its Windows phone assignment to lead consumer shop Crispin Porter + Bogusky, a unit of MDC Partners, from Interpublic Group's McCann Erickson ahead of the Windows 7 launch in October, sources said.Marketing support behind the roll-out of the Windows 7 operating system for mobile devices...
- News items 2009-08-14
- Zune marketing exec says goodbye to Microsoft
- Chris Stephenson, general manager of marketing for Microsoft's Zune music player is leaving to join Universal Music Group.Chris Stephenson(Credit: Microsoft)Stephenson was one of the people Microsoft tasked in 2006 with trying to cut into Apple's massive lead in music. Despite some early favorable reviews, Zune has so far failed to...
- News items 2009-08-26
- Stephanie Ferguson; Director-PC experience solutions marketing group, Microsoft Corp., Redmond, Wash.(Brief Article)
- As director-PC experience solutions marketing group at Microsoft Corp., Stephanie Ferguson is responsible for the U.S. marketing efforts for all Microsoft Windows client products, including Windows XP, Windows 2000 and other software. As director-PC experience solutions marketing group at Microsoft Corp., Stephanie Ferguson...
- Research articles 2001-12-10
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