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- What Is a Millennial?
- The emerging generation of workers, known as millennials or Generation Y, represents the biggest shift in the workforce since the baby boomers came of age. Why Millennials Matter Now Look closely at the population figures in the box above. There are more millennials than baby...
- Articles 2008-05-16
Additional Resources
- Click with Millennials Through Multiple Channels
- The Obama campaign's slick outreach to Gen Y demonstrated how businesses should market to this demographic: offer them genuinely valuable services. Senator Barack Obama’s campaign successfully tapped into one of today’s fickle markets — Gen Y. Today’s so-called Millennials...
- Articles 2008-10-31
- Millennials to Managers: Hands Off My Gadgets
- The Find: Millennial employees (aged 14 to 27) are increasingly willing to choose their place of employment based on how much freedom they are given to select their own technology and mobile devices. The Source: A recent study by consultancy Accenture. The Takeaway:...
- Blog posts 2008-11-07
- Recruiting Gen Y: Four Killer Tactics
- Millennials are hardworking and enthusiastic, but they won't settle for just any job. Here's how McDonald's, Google, Harvard, and other employers hook today's best young talent. Pitch-Perfect Campus Visits Tactic: Get your millennial employees out in front of their peers ...
- Articles 2008-05-16
- How to Speak Millennial: Lessons From a B-School Dean
- Podcasts, blogs, and an extremely patient phone demeanor can help bridge the generation gap between millennials and their managers. BNET: How do millennials first reach out to Haas? Johnson: They often listen to our podcasts, which we started about three ...
- Articles 2008-05-16
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