Can "lite" and "craft" really co-exist in the same beer? Miller Brewing obviously thinks so, having declared in press releases that its forthcoming Miller Lite Brewers Collection will combine "the best of both worlds." The new beers will be rolled out in September. Miller is reacting to...
MILWAUKEE Miller Brewing came under fire recently for its promotion commemorating the 50th Anniversary of Rock 'n' Roll. The promotion, which features Rolling Stone cover shots of Elvis Presley, Blondie and others on beer cans, had been criticized for its lack of diversity. The brewer has...
Miller Brewing Co. recently issued an apology to the Black community for failing to include any Black artists on its series of commemorative rock 'n' roll cans. The Associated Press reported that the brewer, in a promotion with Rolling Stone magazine, failed to include a Black artist on...
AP--Miller Brewing Co. apologized for failing to include any black artists on its series of commemorative rock 'n' roll cans. The Associated Press reported Sunday that the brewer did not include a black artist in its series of eight commemorative beer cans, part of a summer promotion with...
Byline: Joe Cappo Consumers occasionally do the right thing when confronted by unsavory advertising proposals. A recent example is the public reaction to a series of sleazy commercials run by Miller Brewing Co. for its Miller Lite beer. One commercial was...
I recently spoke with Jose Carlos Bonilla, president of Embotelladora Salvadorena, the Central American operations hub of Coca-Cola that is now under control of SABMiller (formerly South African Breweries, formerly Miller Brewing Co., etc.). This, you may notice, is a sentence formed of no less than...
Molson is expected to move its $2 million U.S. account to Bensimon Byrne D'Arcy, creator of the well-received "Rant" spot. The brand is shifting from Square One, Dallas, less than a month after Molson severed stateside distribution ties with Miller Brewing Co. It's...
Associated Press--Miller Brewing Co. says it is considering going nationwide with its marketing of a beer bottle made with recycled plastic. The bottle, which is made out of a plastic often used in soft drink bottles and other packages, is being test-marketed in about a dozen areas and...
Staff writer It might seem obvious that drinking alcohol while carrying a loaded gun isn't the best idea in the world. Yet, the number of hunters and other outdoor sports enthusiasts who die in alcohol- related accidents every year proves that not...
Articles 1995-03-10
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